Calcul de la marge bénéficiaire

Ce calculateur facile à utiliser vous aidera à fixer des prix de vente rentables pour vos produits pour économiser de l’argent et augmenter vos bénéfices

Résultats du calculateur de marge bénéficiaire

Votre prix de vente

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Votre bénéfice brut

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Taux de marge bénéficiaire

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Understanding your optimal profit margin is vital for your business's growth. Armed with this data, you can devise strategies for your business's resources to plan for long-term expansion.

How To Determine Profit Margin

To figure out your profit margin, employ the Profit Margin Calculator and adhere to these four steps:

  • 1. Input Your Item(s) Cost: Enter the gross cost of each item you aim to sell. This includes the cost of production, materials, and any expenses linked to the product's creation.

  • 2. Decide Your Profit Percentage: Settle on the profit percentage you want to earn on each sale. This amount should be over and above the production cost of each item.

  • 3. Compute Profit: After entering your inputs, click on Calculate profit. The Profit Margin Calculator employs an algorithm to suggest the optimal selling price for your product based on your set profit percentage.

  • 4. Establish Your Pricing: The outcome is a pricing recommendation based on your inputs. Charging this price ensures you cover your costs, earn your set profit, and stay competitive.

What Is the Profit Margin Formula?

The profit margin formula determines the profit percentage earned from each sale. By dividing the gross profit margin by net revenue and multiplying that by 100, you can compute your profit margin.

Profit Margin = (Gross Profit/Net Revenue) x 100

This formula offers insight into your business's profitability and should steer pricing decisions for sustainable growth.

What Constitutes a Good Profit Margin?

A good profit margin hinges on your industry, business model, and market conditions. Typically, a higher profit margin signifies better financial health and efficiency.

For industries with high operating costs or fierce competition, lower profit margins might be standard. In contrast, industries with unique products or services and limited competition might see higher profit margins.

While there's no universal answer, it's necessary to compare your profit margin with industry benchmarks and competitors to understand your performance in context. Also, consider factors like your business's growth objectives, market share, and overall financial stability when assessing your profit margin.

What Constitutes a Good Profit Margin?

Though "margin" and "markup" are frequently used interchangeably, they have unique meanings in business finance.

Margin denotes the revenue percentage that represents profit after subtracting the cost of goods sold. Margin concentrates on the relationship between profit and revenue.

Conversely, Markup is the amount added to the cost of goods to set the selling price. It is expressed as a cost percentage. Markup focuses on the relationship between the cost of goods and the selling price.

In essence, margin is a profitability measure based on revenue, while markup is a pricing measure based on cost.

FAQs

La marge bénéficiaire, aussi appelée marge de bénéfice ou marge de profit, indique la rentabilité d'un produit, d'un service ou d'une entreprise. Elle s’exprime sous forme d’un pourcentage, soit le taux de marge bénéficiaire. Plus ce pourcentage est élevé, plus l'entreprise est rentable.

La marge bénéficiaire se calcule très facilement. Pour la calculer manuellement, il suffit de soustraire le coût des marchandises vendues (CMV) du chiffre d’affaires des ventes nettes (CA des ventes nettes = CA des revenus bruts - [retours + remises]). Ensuite, divisez le nombre obtenu par le chiffre d’affaires des ventes nettes, et multipliez par 100 le résultat pour obtenir la marge bénéficiaire brute en pourcentage.

Le calculateur de taux de marge bénéficiaire gratuit de Shopify réalise ces calculs pour vous, mais vous pouvez également utiliser la formule suivante :

  1. Étape 1 : X (ventes nettes) - Y (CMV) = Z
  2. Étape 2 : Z / X (ventes nettes) x 100 = % (taux de marge bénéficiaire brute)

Suivez ces étapes simples pour calculer le prix à fixer pour atteindre un taux de marge bénéficiaire de 20 % :

  1. Utilisez 20 % sous sa forme décimale, soit 0,2.
  2. Soustrayez 0,2 de 1 pour obtenir 0,8.
  3. Divisez le prix initial de votre marchandise par 0,8.
  4. Le nombre résultant correspond au prix que vous devez facturer pour atteindre un taux de marge bénéficiaire de 20 %.

Le calculateur de marge bénéficiaire est un outil gratuit que Shopify propose aux entreprises. Son utilisation est donc sans frais.