Shopify Point of Sale
Capture emails, automatically
Shopify POS instantly matches in-store transactions to over 200M buyers in the Shop network, so you can seamlessly collect emails and build lasting relationships.
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80%
in-store email capture rates
40%
marketing opt-ins
3x
higher average order values
Turn walk-ins into repeat customers
Reach over 200M+ Shop customers
Automatically identify Shop customers at checkout and instantly create customer profiles for future marketing.
Speed up checkout
Capture customer emails automatically without slowing down checkout, even during peak times.
Grow your subscriber base faster
Turn new visitors into subscribers on day one, and keep them coming back with personalized marketing communications.
Bring customer data together
Track all customer purchases in one place, so staff know what to recommend next.
One customer view
Review a customer's complete in-store and online purchase history, all in one place.
Real-time data
Get instant customer updates, so the latest info is always at your fingertips.
Clear insights
Spot trends and understand customer behavior without reconciling data.
Tailored suggestions
Recommend the perfect add-ons based on a customer's shopping patterns.
Put customer insights to work
Turn customer insights into personalized experiences that drive more sales.
Group customers by location
Target the right customers in the right places using location-based segments for personalized in-store experiences and marketing.
Send targeted campaigns
Connect your favorite marketing tools and Shopify apps with customer data to target the right audience.
Track what drives sales
Learn which emails, ads, and offers convert best with simple, clear analytics—no data team required.
Optimize and repeat
Double down on what brings customers back and improve on what's not working.
Our customers who shop both in store and online have 3 to 4x higher lifetime value than online-only. The visibility Shopify provides is huge. It helps us keep customers engaged.
Switch to Shopify POS
Automatically capture emails, build lasting customer relationships, and drive repeat sales with Shopify POS.