Shopify for Automotive

Fitment. Orders. Growth. Simplified.

Show the right part every time, process bulk orders faster, and grow your revenue. All from one platform.

Aerial view of winding road through autumn forest with cars driving

Turn your site into your best salesperson

Help every customer quickly find the right parts. From precise fitment filters to AI-powered search and chat, Shopify shows buyers exactly what they need.

Online store with fitment filters and all-season tires

Fitment filters that get it right

Let buyers filter by year, make, and model to always see the right part. Add filters for engine type, trim, or specs so buyers never waste time guessing.

Semantic search suggesting matching parts for fluid power connectors

Search that speaks auto

Shopify Search & Discovery understands what buyers mean, not just what they type. It turns vague searches into the right results, even in huge catalogs.

AI Assistant recommends brake pads for purchase in chat

Instant checkout in chat

Let buyers ask for parts in plain language, get instant recommendations, and add items to their cart, all from a simple chat window.

See how DECKED achieved 63% average year-over-year growth

Watch video

Outsmart. Then outsell.

Give fleet managers, repair shops, and distributors a seamless B2B buying experience by connecting your inventory, order management, and B2B workflows in one platform.

Let buyers order on their terms

Give every customer the ability to place bulk orders, track inventory, and manage accounts on their own so your sales team can focus on what matters: growing accounts.

Close your biggest sales yet

Build multi-line orders with customer-specific pricing and terms. Invoice, fulfill, and get US payouts in as little as two business days with Shopify Payments and Shop Pay. All from one place.¹

Automate your backend processes

Automate order routing, approvals, inventory alerts, and pricing logic with Shopify Flow and Shopify Functions—cutting manual steps and reducing costly errors.

Integrate your critical systems

Connect your ERP, CRM, PIM, and more with seamless, real-time integrations from Acumatica, NetSuite, Microsoft Dynamics 365, Celigo, and others.

By the time somebody places an order, it can literally be packed and shipped within a couple minutes. That's big in wholesale.
See how Snyder Performance Engineering freed up 25% more time
Read case study

Adapt quickly. Grow fearlessly.

The automotive aftermarket never sits still. Shopify makes it easy to move fast, scale up, and be the disruptor, not the disrupted.

Anticipate market shifts

Stay ahead of shifting regulations, customer demands, and new technologies with Shopify's API-first foundation that lets you respond instantly.

Lead with confidence

Shopify invests relentlessly in R&D, so your business can leave a legacy instead of being held back by legacy systems.

Seize every opportunity

Expand into new markets, launch new channels, and serve every kind of customer. Shopify's unified platform gives you the freedom to test, adapt, and grow.

Results that speak for themselves

Up to

33%

more self-serve orders after adopting Shopify B2B²

Up to

20%

increase in reorder frequency after adopting Shopify B2B²

Up to

36%

lower costs compared to enterprise platforms in North America³

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$1.4B

invested into research and development in 2024

Resources for auto parts sellers

The blueprint for auto parts growth

See how leading brands are solving fitment, streamlining operations, and driving growth.

Learn more

Scale your parts business online

Learn how top brands are personalizing experiences, boosting sales, and growing faster.

Read blog post

Hire a partner

From migration to catalog management, hire a Shopify Partner that specializes in automotive.

Find a partner

Meet Teifi Digital

Teifi Digital is a Shopify Platinum Partner that handles catalog setup and fitment search, making it easy to connect, launch, and grow on Shopify.

Learn more

Own the road ahead

Get in touch

1 Payout timing varies by country and bank. US payouts typically arrive in two business days.

2 Based on internal Shopify data for merchants active with B2B on Shopify between July 2022 and October 2024.

3. Data according to research commissioned by Shopify and conducted November 2023 to February 2024 by a leading independent consulting firm to study TCO across major platforms in North America.