Good product photography enhances the perceived value of your products and increases the credibility of your store.
That’s why we have put together not only key tools and resources for beautiful DIY product photography, but also a step-by-step guide to every aspect of the shoot.
This post focuses on one more crucial aspect of product photography: image editing. Because no matter how well you shoot your photos, there are always little things to fix and retouch afterwards.
Here are free and paid tools—including software, services, and apps—that you can use to make your pictures more compelling.
Paid Photo Editing Tools
The Photoshop suite is the ultimate in image editing. Elements offers every editing tool you need and then some. This is top-of-the-line software, which means that it’s not the cheapest item here.
Note: Consider also Photoshop CC, the latest edition of Photoshop that costs $9.99 every month.
Elements offers huge functionality in editing individual pictures. Lightroom focuses on editing in batches. So it retains many of the features you’d find in Elements, but is especially powerful at organizing and editing pictures at a large scale.
Snappa's drag and drop editor makes it quick and easy to create your own graphics for blog posts, social media profiles and advertisements. Their tool provides access to over 20,000 royalty-free photos, 3,500 graphics and 200 fonts. It's free to download up to 5 files per month, or $10 a month for unlimited downloads.
Fiverr is a marketplace for small, inexpensive gigs. There are a lot of people who offer to edit photos, all with their own specialities. Too many people to look through? Rank them by “Recommended,” “High Rating,” and “Express Gigs.”
Okay, maybe you’re willing to spend more than $5, and on more professional agents. Well head over to the Shopify Experts page. There are dozens of photography experts you can reach out to for photography services.
If you don’t want to spend time hunting down the right person to send photos to, consider Tucia, an agency that has edited over 3.7 million photos. There are three tiers of services for different features. One cool service it offers for every tier: unlimited free revisions.
If your products involve human models, take a look at Portrait Professionals. It’s a software tool that’s optimized for airbrushing portraits to fix blemishes and reshape the face.
For $1.45 per image, Pixelz uses proprietary software to strip your images of their backgrounds so that you can substitute something in its place (for example, pure white, or the right shade of blue). It promises a 24-hour turnaround.
Mister Clipping makes paths by hand, not software, to remove the backgrounds of your photos. Its prices range from $0.95 to $9.95 per image, and a free trial is available.
KeyShot is an image rendering piece of software that can create high-definition visuals and models. They can be made so high-def that they look like real photographs. In the right hands, KeyShot can do wonders, and is used sometimes by big companies to create their marketing materials. At $995, it’s the priciest item on this list, but there is a 14-day free trial for you to see if you could use it.
11. Digital Tutors
We’ve given you some pretty sophisticated software tools for editing photos. We wanted to include Digital Tutors because it’s one of the best learning resources online. It has lessons on many aspects of using Photoshop, KeyShot, and design more generally.
Free Photo Editing Tools
Okay, those paid tools are great, but if you happen to be on a budget or don't want to invest a lot of money, no worries. Take a look at the tools below. They may just get you to where you need to be.
GIMP is the most sophisticated free image-editing tool. You can use it to retouch, edit, and draw. Just download the software and you’re ready to start editing.
Want to edit online, directly on your browser? Take a look at Fotor. It offers editing and beauty retouching. Most cool is its High Dynamic Range feature: you can take three photos with different exposures to combine them into a single image, with the best light and tone from each of the separate photos.
PicMonkey is another great online photo editor with a very cool feature: Collage. You can take various photos and arrange them together. If you have lots of products, you can collage them together as perhaps a banner image for your store or in an email newsletter.
The Pixlr editor is one of the most widely used image editors online. It has three editions, all free: Pixlr Editor, Pixlr Express, and Pixlr O-Matic. The latter two can also be used as apps.
This is a free app that you can use to edit images on your phone. Enhance with hi-def, fix red-eyes, and adjust various aspects of lighting.
We’ve opened with a very expensive piece of Photoshop software, and we feel that it’s fitting to close with a free one. Photoshop Express is an app for your phone with slightly fewer functionalities than Photoshop Touch. It lets you crop, fix red-eye, share on social media, and more.
With recommendations of tools and resources for shooting, a step-by-step guide to using them, and tools to edit the pictures afterwards, you’re running out of excuses for poor-looking products. Take a look once more through our resources, and improve the way your products look today.
Do you have a favorite tool for editing your photos? Share it below.