Social Media Marketing: Pinterest for Business 101

Social Media Marketing: Pinterest for Business 101

featureOn Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months.

The reasons for using Pinterest for your business are impossible to ignore. In this video we’ll show you 7 concrete methods, that you can use to drive sales and traffic with Pinterest.

Episode Resources


Episode Resources

About The Author

Lucas Santo is a Video Marketer at Shopify. Get more from him on Twitter.

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