The race is on!

The holiday shopping season has officially started. If you’ve been following up with all the details and tips of preparing for the big season for online retailers, you should be in good shape. Still, as the race continues, everyone is making sure they’re giving it all they can till the end.

There’s a must-read article in FutureNow , a very interesting marketing blog, titled 7 ways to win a reluctant buyer giving some very good tips for turning clicks into cash.

Also it would be a good idea to keep track of some of the new tools that keep popping up here and there due to the big demand for better ways to either find the best deals or give them. CheapTweet which is basically a digg tool for shopping in twitter is getting some attention in the news and can serve as a good marketing tool.

Google has included a “Free Shipping” filter in its product search that makes shipping a critical point in returning search results. If you offer free shipping make sure you read about some of the filter’s functionalities for some vital info on how to actually make it through the filter.

Happy holiday selling!

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