Hello There! (Introducing Joey deVilla)

Hello There! (Introducing Joey deVilla)
Hello, Shopifriends!

Hello There! (Introducing Joey deVilla)

I'm Joey deVilla, and I'm one of the new people here. I'm coming on board as Shopify's Platform Evangelist, and my job is to talk about Shopify to all sorts of people. The official job description says that my job is promote Shopify; I prefer to think of my job as making sure that you're a better developer, designer or businessperson (or any combination of those) as a result of building your stores, apps, themes and anything else on the Shopify platform.

I came to Shopify from a very cushy job as a developer evangelist at Microsoft Canada, and prior to that, I've worked managing tech projects at b5media, evangelizing for Tucows, doing front-end development and evangelism at OpenCola, developing at my own consultancy called His Own Bad Self, developing interactive CD-ROMs Mackerel Interactive Multimedia and watching Rome burn at a couple of dubious startups. Over the years, I've worked at all sorts of places: out of a cafe at a company of one to the sprawling campus of a company where I was of one of ninety thousand.

My background's in software development and technical evangelism, so I'm ready to talk about customizing stores, building apps and other opportunities for developers. From working closely with designers (I got my start in the multimedia CD-ROM industry back during its heyday in the '90s), I'm also ready to talk with them as well. And finally, if you're building a business on Shopify, my background in business -- from running my own consultancy to having worked at Microsoft with "suits" of all sizes and stripes -- means that I can help you too.

I'm going to be doing a lot of presenting, talking and writing about Shopify's platform, from writing apps to designing stores to the nitty-gritty of running a business, especially online ones. I'm also going to put the spotlight on you, the people who build their stores on Shopify and create Shopify themes and apps, to promote you and your business, as well as to help and inspire other Shopify users. I want you to be even more awesome through your association with Shopify.

You'll find me online in a number of places: here on the Shopify blog, as well as on my own blogs: the more technically-oriented Global Nerdy and the more personal one called The Adventures of Accordion Guy in the 21st Century. You'll find me offline in any number of places: 

  • Ottawa, where Shopify is based,
  • Toronto, where I call home
  • and on the road, where you'll often find me (literally) singing Shopify's praises

And finally, the answer to the question everyone asks: "What's with the accordion?" It's what I like to call "social hardware", and after a few fun experiences with it, I've found that it pays to carry it about as often as possible. I like to think of it as a machine that converts music into adventure!

I'm here to help out, and you should always feel free to reach me. My email address is an easy one -- I'm joey@shopify.com.

I'll see you out there!


  • Alex
    May 17 2011, 07:45PM

    Welcome Joey! I saw you at a couple tech events in Toronto when I used to attend them.

    Shopify is awesome and it is amazing to have you on board to sing and promote their brand!

  • Aaron Shaffier
    Aaron Shaffier
    May 18 2011, 01:31AM

    Welcome Joey,

    I moved my eight year old online business to shopify a couple of months ago and so far its been a mixed experience. I look forward to see what you will bring to the table.

    Good luck,

    Aaron Shaffier

  • Heather
    May 18 2011, 01:44AM

    marry me.

  • Galen King
    Galen King
    May 18 2011, 03:58AM

    Hey, welcome on board! I’m sure we’ll be in contact sooner or later. All the best in your new role and greetings from New Zealand.

  • Koen
    May 18 2011, 11:26AM

    A warm welcome Joey – thanks for introducing yourself to us. All the best & kind regards from Belgium, the beer paradise.

  • Donna
    May 18 2011, 03:09PM

    Hi Joey, I hope to have you help me with my web site. Still having trouble. thanks

  • @Shopify Joey deVilla
    Joey deVilla
    May 18 2011, 04:16PM

    Aaron: Drop me a line at joey@shopify.com and let’s talk.

  • @Shopify Joey deVilla
    Joey deVilla
    May 18 2011, 04:19PM

    Donna: Let’s see what can be done — email me at joey@shopify.com and let me know what sort of trouble it is.

  • @Shopify Mark Hayes
    Mark Hayes
    May 18 2011, 06:22PM

    1st marriage proposal on the Shopify blog!! :-)

  • Murray Bolesta
    Murray Bolesta
    June 04 2011, 06:05PM

    Opened Shopify store recently. Send ideas for getting some traffic. I don’t do social networking or advertising. Drop me a line

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