As the old saying goes, if you want something done right, do it yourself. Tina Roth Eisenberg, founder of swissmiss, the ultra popular design blog/studio says, "life is too short to drink bad wine and wear ugly temporary tattoos. Right?" She was fed up with poorly designed "clip art" tattoos, so Tina decided to take matters into her own hands and create an online store that sells stylish temporary tattoos for cool kids and adults that like to have fun. "I have a personal rule: If I complain about something too much, I have to change it or let it go," she says. And so began her newest venture, her new online store Tattly opened today and is ready to fight poorly designed rub-on tattoos around the world!
Tina started swissmiss in 2005 and has grown it to become an absolute powerhouse within the design community. The blog gets about 1 million unique visitors a month and is considered one of the best design blogs in the world. Surprisingly, this is Tina's first foray in the world of ecommerce, but it's no surprise that she's put together an impressive roster of designers to create the first batch of temporary tattoos.
The Rolodex came out and she quickly emailed some friends to see if they would be interested in designing a tattoo for Tattly. "I wanted to see what their reaction would be, and within days I received my first design!" The all-star team of designers includes: Jason Santa Maria, Jessica Hische, Frank Chimero and James Victore (to name a few).
Tina runs swissmiss and Tattly in a funky collaborative workspace in Brooklyn called STUDIOMATES, which fosters a similar working environment to Shopify (they even have a "beer friday" like us). Fellow STUDIOMATES Oak helped take Tina's killer idea from concept to a fully-functional online store in no time at all. According to the boys at Oak, creating an online store with Shopify "was almost as painless to set up as applying a Tattly to your bicep."
Tattly makes use of some popular Shopify App's like PixelPrinter (simple shipping labels and receipts) and Chimpified (syncs customer info with MailChimp), and the whole store follows "responsive design principles" which makes Tattly look good and work well on your mobile devices.
We're happy as heck to have Tina and Tattly running on Shopify and can't wait to get our first order of temporary tattoos in the mail. Check out our Facebook page in a couple of weeks to see the amusing pictures.