The importance of having awesome product photography in an online store cannot be emphasized enough. If your products don't look great, they aren't going to sell. Furthermore, since your customers are shopping online, they don't have the advantage of being able to try out your product in person. They can't pick it up, feel its weight, try it on, touch its edges or give it a squeeze. Your product photos need to bring the customer as close to an in-person shopping experience as possible.
After you check out this gallery, follow these 6 simple steps to help improve your ecommerce product photography.
Here are 14 Shopify stores that make great use of their product photography: