Building an Advisory Board: How The B. Side Founder Surrounds Herself With Experts

Building an Advisory Board: How The B. Side Founder Surrounds Herself With Experts

the b. side

Many entrepreneurs are self-taught, picking up knowledge and skills as the need arises.

But despite your best efforts, there are always gaps in your experience where there’s no substitute for real expertise in a specific domain. The good thing is you’re not alone — through networking you can connect yourself with seasoned veterans who have the experience you need.  

In this episode of Shopify Masters, you’ll hear from Tiffany Tibbot, the founder of The B. Side, the first transitional swimwear (1 suit you can wear 10 different ways) about what she did to build an advisory board to fill in the gaps of her experience as an entrepreneur.

In this episode, you’ll learn:

  • The purpose of an advisory board and how to put one together.
  • What it’s like to raise capital through fundraising and pre-selling.
  • How to market a pre-order when you’re not launching on Kickstarter.

Listen to Shopify Masters below…


Show notes:


shopify-author Felix Thea

About The Author

Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.

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