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370+ Top Instagram Hashtags To Get More Likes in 2022

Illustration of four characters looking through the Instagram logo with hashtags and hearts surrounding them. This is a metaphor for gaining new followers.

 

Using top Instagram hashtags can help you extend your reach, engage your audience, boost your brand, and even please the Instagram algorithm. In order to get each of these distinct benefits, however, you need to have specific strategies in place.

Today, we're sharing how to create an effective hashtag strategy for your Instagram accounts, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster based on your business’ goals. 

If you want to promote your brand or learn how to make money on Instagram, these tactics are for you. You can also check our guide on how to get followers on Instagram if you’re looking to build an audience.

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How hashtags work on Instagram

Hashtags are attached to things you post on Instagram and become clickable phrases and topics. Any word or phrase can be turned into a working hashtag, as long as it has a # placed in front of it.

When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram.

Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. Recognizing the importance of hashtags on the platform, Instagram has expanded the functionality of hashtags. Brands can now add clickable hashtags to the profile section of Instagram bios.

hashtag in bio

Instagram Stories have a hashtag sticker, which lets you place working hashtags on your Stories. When users click, they’ll be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag on your post.

hashtags in stories

Hashtags work on Reels similarly. It helps the Instagram algorithm categorize your content so it shows in a user’s explore feed.

hashtags in reels

Users can also follow hashtags they’re interested in, ensuring that content from those hashtags appears in their feed regularly.

Top Instagram hashtags

  1. #love
  2. #fashion
  3. #photooftheday
  4. #beautiful
  5. #photography
  6. #picoftheday
  7. #happy
  8. #follow
  9. #nature
  10. #tbt
  11. #instagram
  12. #travel
  13. #like4like
  14. #style
  15. #repost
  16. #summer
  17. #instadaily
  18. #selfie
  19. #beauty
  20. #girl
  21. #friends
  22. #instalike
  23. #me
  24. #smile
  25. #family
  26. #photo
  27. #life
  28. #likeforlike
  29. #music
  30. #ootd
  31. #makeup
  32. #follow4follow
  33. #amazing
  34. #igers
  35. #nofilter
  36. #model
  37. #sunset
  38. #beach
  39. #design
  40. #motivation
  41. #instamood
  42. #foodporn
  43. #lifestyle
  44. #followforfollow
  45. #sky
  46. #l4l
  47. #f4f
  48. #handmade
  49. #likeforlikes
  50. #cat

Top Instagram hashtags in 2022, by category

There is a lot to consider when working with Instagram hashtags, so let’s regroup around a solid starting point. 

Below, you’ll find the best Instagram hashtags, sorted by categories like industry or event, that you can use to start the process of fleshing out your hashtag strategy.

Best hashtags for likes and follows

  1. #likes 
  2. #like 
  3. #follow 
  4. #likeforlikes 
  5. #love 
  6. #instagood 
  7. #instagram 
  8. #followforfollowback 
  9. #followme 
  10. #photooftheday 
  11. #bhfyp 
  12. #instalike 
  13. #photography 
  14. #l 
  15. #instadaily 
  16. #me 
  17. #picoftheday 
  18. #beautiful
  19. #myself
  20. #likeforfollow 
  21. #fashion 
  22. #smile 
  23. #followers 
  24. #likeforlike 
  25. #followback 
  26. #f 
  27. #followforfollow 
  28. #comment
  29. #likesforlikes 
  30. #bhfyp

Note: No promises made on the quality of the followers or likes you’ll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows.

Best fashion hashtags

  1. #fashion
  2. #love
  3. #style
  4. #styleinspo
  5. #ootd
  6. #outfitoftheday
  7. #whatiwore
  8. #shoppingaddict
  9. #beautydoesnthavetobepain
  10. #currentlywearing
  11. #instastyle
  12. #lookgoodfeelgood
  13. #fashionblogger
  14. #fashionista
  15. #fashionstyle
  16. #fashionable
  17. #fashiongram
  18. #fashionblog
  19. #fashionaddict
  20. #fashionphotography

Best food and beverage hashtags 

  1. #food
  2. #foodporn 
  3. #foodie 
  4. #instafood 
  5. #foodphotography 
  6. #foodstagram 
  7. #yummy 
  8. #instagood 
  9. #love
  10. #foodblogger 
  11. #foodlover
  12. #delicious 
  13. #homemade 
  14. #healthyfood 
  15. #photooftheday 
  16. #picoftheday 
  17. #dinner 
  18. #foodgasm 
  19. #foodies
  20. #tasty 
  21. #cooking 
  22. #instadaily 
  23. #lunch 
  24. #bhfyp 
  25. #restaurant 
  26. #healthy

Best travel hashtags

  1. #travel 
  2. #nature 
  3. #photography 
  4. #travelphotography 
  5. #photooftheday 
  6. #instagood 
  7. #travelgram 
  8. #picoftheday 
  9. #photo 
  10. #beautiful
  11. #art 
  12. #naturephotography 
  13. #wanderlust 
  14. #adventure 
  15. #instatrave
  16. #travelblogger 
  17. #landscape 
  18. #summer
  19. #trip 
  20. #explore 

Best pet hashtags

  1. #pet 
  2. #dog 
  3. #pets 
  4. #dogsofinstagram 
  5. #cute 
  6. #petsofinstagram 
  7. #dogs
  8. #cat 
  9. #love
  10. #puppy 
  11. #cats 
  12. #petstagram 
  13. #animals
  14. #animal 
  15. #instadog 
  16. #instagram 
  17. #dogstagram 
  18. #doglover 
  19. #of 
  20. #catsofinstagram 
  21. #dogoftheday 
  22. #doglovers 
  23. #petlovers 
  24. #doglife 
  25. #instapet 
  26. #catstagram 
  27. #instagood 
  28. #cachorro 
  29. #catlover

Best tech and gadgets hashtags

  1. #techie
  2. #latesttech
  3. #ilovemygadgets
  4. #gadgetsgalore
  5. #apple
  6. #android
  7. #applevsandroid
  8. #wearabletech
  9. #VR
  10. #mobile
  11. #makinglifeeasier
  12. #tech
  13. #technology
  14. #technews
  15. #gadgets
  16. #instatech
  17. #software
  18. #innovation

Best wedding hashtags

  1. #wedding 
  2. #bride
  3. #weddingdress 
  4. #weddingphotography 
  5. #weddingday 
  6. #weddinginspiration 
  7. #makeup 
  8. #weddingplanner 
  9. #prewedding 
  10. #bridal 
  11. #bridetobe 
  12. #weddingphotographer 
  13. #weddings
  14.  #groom 
  15. #engagement 
  16. #party 
  17. #weddingideas 
  18. #makeupartist 
  19. #indianwedding 
  20. #casamento

Best fitness hashtags

  1. #fitness 
  2. #gym
  3. #workout 
  4. #fitnessmotivation 
  5. #motivation 
  6. #fit 
  7. #bodybuilding
  8. #training 
  9. #health 
  10. #lifestyle
  11. #fitfam
  12. #healthylifestyle 
  13. #sport
  14. #healthy 
  15. #gymlife 
  16. #life 
  17. #crossfit 
  18. #personaltrainer 
  19. #goals 
  20. #exercise 
  21. #muscle 

Best holiday hashtags

  1. #stockingstuffers
  2. #christmasdecor
  3. #spookyhalloween
  4. #happyhalloween
  5. #thanksgivingtable
  6. #turkeyorham
  7. #valentineformyvalentine
  8. #happyfourth
  9. #newyearseve
  10. #newyearsresolution
  11. #holidaycrazy
  12. #holidayspirit
  13. #kwanza
  14. #hanukkahgift
  15. #underthetree

Top hashtags for Instagram contests

  1. #instacontest
  2. #instagiveaway
  3. #giveaway
  4. #sweepstakes
  5. #contestalert
  6. #contestentry
  7. #winit
  8. #freebie
  9. #winitwednesday

Instagram hashtags for photography

  1. #photography 
  2. #photooftheday 
  3. #photo 
  4. #picoftheday
  5. #photographer
  6. #model 
  7. #photoshoot
  8. #portrait 
  9. #beauty 
  10. #travelphotography
  11. #canon
  12. #selfie 
  13. #landscape
  14. #sunset 
  15. #fotografia 
  16. #portraitphotography 
  17. #photographylovers 
  18. #artist 
  19. #nikon

Instagram hashtags for small business

  1. #smallbusiness 
  2. #supportsmallbusiness 
  3. #handmade 
  4. #shoplocal 
  5. #shopsmall 
  6. #smallbusinessowner 
  7. #entrepreneur 
  8. #supportlocal
  9.  #business 
  10. #localbusiness 
  11. #businessowner 
  12. #blackownedbusiness 
  13. #art 
  14. #explorepage 
  15. #homedecor 
  16. #covid
  17. #startup
  18. #entrepreneurship 
  19. #womeninbusiness 
  20. #motivation
  21. #success 
  22. #girlboss 
  23. #entrepreneurlife
  24. #handcrafted
  25. #local 
  26. #smallbiz 
  27. #homemade 
  28. #custom 
  29. #smallbusinesssupport 
  30. #shopsmallbusiness 
  31. #handmadewithlove 
  32. #supportsmallbusinesses 
  33. #supportlocalbusiness

Instagram hashtags for music

  1. #music 
  2. #hiphop
  3. #rap 
  4. #musician
  5. #singer
  6. #musica 
  7. #dj 
  8. #rock
  9. #dance 
  10. #song
  11. #guitar 
  12. #viral 
  13. #producer 
  14. #newmusic
  15. #musicvideo
  16. #instamusic
  17. #livemusic
  18. #pop
  19. #concert
  20. #trap
  21. #beats

Instagram art hashtags

  1. #art 
  2. #artist
  3. #drawing 
  4. #artwork 
  5. #painting 
  6. #artistsoninstagram 
  7. #illustration 
  8. #digitalart 
  9. #design
  10. #sketch

Instagram nature hashtags

  1. #nature
  2. #naturephotography
  3. #sunset
  4. #flowers
  5. #wildlife
  6. #mountains
  7. #hiking
  8. #explore
  9. #outdoors
  10. #naturelover
  11. #beach
  12. #forest

Top Instagram Reels hashtags

  1. #reels
  2. #reelsvideo
  3. #reelsinstagram
  4. #reelsindia
  5. #holareels
  6. #reelsbrasil
  7. #reelsteady
  8. #instagramreels
  9. #reelsinsta
  10. #instareels
  11. #reelsofinstagram
  12. #k
  13. #music
  14. #bhfyp
  15. #disney
  16. #tiktokindia
  17. #videoftheday
  18. #instareel
  19. #foryoupage
  20. #fyp

Top Instagram hashtag generators

Whether you’re shooting for six hashtags or 30, it can be time-consuming to enter in that many characters, especially since autocorrect won’t fix hashtag spelling mistakes. Ask any social media manager and they’ll tell you, it’s not our favorite thing in the world.

Fortunately, there are plenty of Instagram hashtag generators and hashtag search engines that can streamline the process. Some we recommend include the following. 

Best-Hashtags

best hashtags hashtag generator

Best-Hashtags is a simple browser-based hashtag research tool. Its algorithm calculates the best hashtags for your social content based on historical data. Simply type in your desired hashtag and Best-Hashtags will generate a list of hashtags across different categories like:

  • Best related hashtags
  • Top 10 hashtags based on Instagram, Twitter, Facebook, and TikTok popularity
  • Low difficulty hashtags
  • Exact hashtags

You can also discover new hashtags on its New Hashtags and Best Hashtags category pages. 

SISTRIX

sistrix instagram hashtag generator

The SISTRIX Instagram Hashtag Generator is another great tool to find successful hashtags, fast. This tool keeps it simple. Once you enter a hashtag or topic, it’ll automatically show you the best 30 hashtags to use. Get more recommendations by searching other hashtag variants related to your main search. 

The tool is completely free for up to 25 queries each day. If you want more searches, you’ll need to register for a SISTRIX account. 

Influencer Marketing Hub 

This Instagram hashtag generator is different. Rather than search for hashtags by topic, you upload a photo to the generator and it gives you hashtags to use. Notice in the following example, we placed an image from the Surreals NFT collection to see what hashtags would generate. 

influencer marketing hub generator

Influencer Marketing Hub’s generator then reveals different keywords to explore. You can select up to five keywords. Once selected, the tool reveals a list of hashtags you can use for your post. 

influencer marketing hub generated hashtags

Inflact

Inflact is another useful Instagram hashtag tool for feed posts, Stories, and Reels. The easiest way to use the tool is through keywords. For example, if you type “Paris” into the generator, it will reveal a handful of different hashtags that contain the keyword. Hashtags are broken down by frequent, average, and rare use cases. 

inflact instagram hashtag generator

It’s AI search tool also reveals organic hashtags or those that are often written together in the same post. 

related organic hashtags

Most Instagram hashtag generators are free. If you aren’t willing to invest in a tool just for this purpose, the more affordable route may be to use a general social media tool. You can keep a document of different hashtags and use social media scheduling software like Agorapulse, Hootsuite, or Sprout Social

You can create the posts on your desktop, copying and pasting hashtags or groups of hashtags to the caption as needed. Since all of these tools can now post directly to Instagram for you, this can save you a few steps.

Types of Instagram hashtags

Understanding which hashtags you should use is a crucial part of developing a strong hashtag strategy that maximizes your reach and increases engagement. 

There are different types of hashtags that each serve a purpose, and any strong strategy incorporates a combination of them. Learn how to get verified on Instagram and use hashtags from your verified account to maximize your reach.

Branded hashtags

These should be listed in your Instagram bio and are exclusive to your specific store. They can be used to build brand awareness, and you can encourage users to share user-generated content employing them. Examples include Harper Wilde’s #LiftUpTheGirls, Shwood Eyewear’s #shwoodshop, and So Worth Loving’s #swlfamily. Use only one or two branded hashtags per post. 

branded hashtag example

Location-based hashtags

This won’t apply to all ecommerce merchants, but if you have products that would appeal to local audiences, use them to your advantage. Do you sell novelty mugs that feature different states? Use #FloridaLife or #NewYorkDrinks to connect with the right audience. You can also tag posts based on location to reach a specific audience in the area. 

Entertainment hashtags

These hashtags aren’t meant to grow your audience, they’re meant to expand on the relationship with the audience you already have. These phrases often have little to do with a brand itself and a lot to do with the situation in the specific post. In the example below, #shopitlikeithot and #getitgirl are both entertainment-focused.

entertainment hashtags

Mass appeal hashtags

Mass appeal hashtags are general hashtags that can apply to almost any post. They’re frequently used, meaning they’re also frequently sought out. They can occasionally give your posts a significant bump in reach, putting them in front of established audiences. Examples of these include #instagood and #lovelife.

Occasion-based hashtags

Maybe you want to remind your followers that it’s OK to have a #caseofthemondays, or to appreciate that #summerrain. Timely hashtags can be related to a certain holiday, time of year, or even time of day. Users love timely content and are likely to seek out holiday and seasonal posts in particular. The example below uses the timely hashtag #sunsout to put a product—sunglasses—in front of an interested audience.

occasion based hashtag example

Trending hashtags

Trending hashtags are hashtags that for any number of reasons explode in popularity due to current events, advertising campaigns, viral nature or pop culture. Hashtags go in and out of favor, just like styles of clothing and slang. 

Maybe Apple has announced a new version of the iPhone, or it’s election day somewhere in the country. These trending hashtags won’t give you evergreen results, but they can yield meaningful returns in reach and interest when used correctly.

Niche hashtags

Certain products have audiences with niche interests with corresponding niche hashtags. People who are buying their own virtual reality systems, for example, are likely to be interested in all the latest technology. Customers who are interested in healthy eating may search for phrases like #organic or #eatinggreen. Use niche-specific hashtags to connect with a highly relevant audience.

Bremont does this exceptionally well in the example below. It uses hashtags like #luxury and #watchoftheday, knowing that these niche hashtags could connect them with their target audience.

bremont watches hashtag example

Special event hashtags

Sometimes hashtags can act like beacons that alert users to special events going on with your store. Are you about to host a contest? Hashtags like #contestalert and #instagiveaway can help you find an interested audience. Similarly, hashtags like #flashsale and #BOGO can both help you find bargain hunters and signal to followers you’ve got special deals for them online.

Which types of hashtags should I use?

Not all ecommerce businesses will benefit from every type of hashtag.

A merchant with national or international reach may not have a reason to use location-based hashtags, for example, and B2B merchants with a strictly professional voice may not use a lot of entertainment-focused hashtags. That’s fine. Adopt the ones that will work best for your brand and your audience.

Free: Social Media Strategy Template

From choosing your channels to figuring out what to post, fill in the blanks to think through how you can best use social media to meet your marketing goals.

Tips and best practices for using hashtags on Instagram

Be mindful of the number of hashtags you use

You can use up to 30 hashtags on a single Instagram post. That answers how many you can use, but not how many you should use, which can be quite different.

There’s lots of research on this topic and various findings. A fairly consistent takeaway is that you should definitely be using a few hashtags (as in, more than one) on every post. Instagram posts with hashtags receive 70% more likes, according to a study by Agorapulse.

number of hashtags example

As for precisely how many hashtags work best, the data is inconsistent. Some marketers swear by using just two hashtags, while others use all 30. In reality, the sweet spot for a single post may only be something you can uncover through testing.

Should my Instagram hashtags be visible?

Nobody wants to read through 30 different hashtags, or even six for that matter, just to get to the content. Big blocks of difficult-to-read text also look visually unappealing.

Because of this, many brands opt to hide the bulk of their hashtags by strategically placing them below the See More option. Some will even take this a step further, adding significant extra spaces outside of the See More in order to aesthetically remove large chunks of hashtags from the rest of the description. Other brands will add hashtags in a separate comment on the post, but this may cause the hashtags to lose effectiveness.

For most brands, the best option is simply to make sure that your hashtags are separated by at least one line from the caption and are hidden under the See More option. This keeps the focus on your caption, increasing the likelihood that it will be read. It also looks cleaner.

The exception is if you’re using one or two hashtags for branding or entertainment purposes. In this case, leave them above the fold, if necessary, and make sure they’re listed first or written in line in your Instagram caption. That way, users are more likely to read them.

Although you may see this happening, there’s no reason to use more than one line of separation for hashtags. If users click on See More, you don’t want them to have to scroll forever to get to the comments, because there’s a good chance they won’t continue and leave a comment of their own.

Conduct Instagram hashtag research

Hashtag research is a key part of distribution on Instagram. It can help you identify the most high-performing, popular hashtags, give you new ideas for hashtags you wouldn’t have thought of on your own, and help you to identify trending hashtags.

There are several different strategies you can use to conduct hashtag research, whether you want to grow your list or find new trending topics. Let’s take a look at each.

Scope out Twitter

If you want to look for trending hashtags or trending topics that are relevant right now, Twitter can give you an edge. It has a trending topics section, where you can see what people are sharing.

Note that hashtag usage on Instagram and Twitter is different, and trending Twitter hashtags are more heavily focused on news. Keep that in mind and use it for research purposes instead of copying and pasting hashtags blindly to Instagram.

Check out your competition

It never hurts to see what your competition’s marketing strategy looks like, and that includes their hashtag strategy. Look for trends in which hashtags they’re using and you might get a few ideas for phrases you want to add to your roster, too.

Monitor influencers

Influencers—including micro-influencers—are called influencers for a reason: they already have an audience and people actively look to them for advice, inspiration, or expertise. It’s not surprising that these Instagram profiles may have mastered their hashtag game and found the best performing terms out there. Take a look, and don’t be afraid to snag a few that you like.

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Avoid banned hashtags

Did you know that there are such things as banned hashtags on Instagram? They aren’t even necessarily swear words or outright obscenities—though those definitely make the list.

Instagram routinely “bans” hashtags that it detects are used frequently alongside some sort of illicit content. Some of these aren’t surprising, like #nasty, but others like #fitnessgirls and #tgif could be used for perfectly innocent reasons. Instagram won’t post new content to a banned hashtag’s feed, if the feed even stays up at all.

Hashtags can be banned permanently or temporarily, and when you use them, your posts could be shadowbanned. This means that they may not show up in your followers’ feeds, and they may not appear when users search for other hashtags attached to the post. All in all, using a single banned hashtag can unravel all the work you did on a post.

When compiling hashtags that you want to use, check out the full list of hashtags that have been banned on Instagram.

Measure your Instagram hashtag strategy

All marketing efforts should be measured whenever possible, and that goes for hashtag strategies, too. 

Hashtags can be much more difficult to evaluate on your own, especially if you have groups of them on posts. This can make it difficult to know which are working and which aren’t pulling their weight. Fortunately, there are several ways to measure the impact of your strategy.

First, take a look at the overall growth of your channel. You can do this with Instagram’s analytics, though many third-party social management platforms will offer more detail.

See if impressions, reach, and likes go up for your profile and posts. Significantly, how many accounts have you reached through the Discovery channel? Are there big changes since you’ve adapted the new strategy? You should see month-to-month increases. If not, it’s time to adapt.

instagram insights

You should also be using hashtag research tools to monitor the hashtags you’re using regularly. Make sure their popularity is trending up over time and not decreasing. You can use tools like Keyhole to track your branded hashtag and to see the reach, impressions, and overall use from other profiles. This can help you evaluate how much your branded hashtag is helping you, and if it’s gaining traction organically.

Third-party tools can also provide data about your hashtag usage and their results. Sprout Social has excellent hashtag data, showing you the hashtags that yielded the best engagement and which you used most often.

Finding the best Instagram hashtags

Instagram hashtags are an essential part of Instagram marketing. If you combine your hashtag tactics with a strategy that focuses on how to get more Instagram followers, you’ll see an immediate lift in likes, comments, and followers. 

If you don’t have a strategy in place, your marketing may not be reaching its full potential on the platform. Use the tools and hashtag suggestions detailed in this post to form your own list of high-performing hashtags that will extend your reach and keep your audience engaged, and remember to switch them up based on your analytics tools for best results.

Illustration by Eugenia Mello


Instagram hashtags FAQ

Which Instagram hashtags get the most likes?

  • #likes
  • #like
  • #likeforlikes
  • #instalike
  • likeforlike
  • #comment
  • #likesforlikes

What are the best Instagram hashtags?

  • #love 
  • #fashion 
  • #photooftheday
  • #beautiful 
  • #photography
  • #picoftheday
  • #happy
  • #follow 
  • #nature 
  • #tbt 

How do I use hashtags on Instagram?

Use Instagram hashtags to put your posts, videos, or Stories in front of your target audience, even if they haven’t interacted with your profile before.

Is 30 hashtags too much?

The maximum amount of hashtags you can use in a post is 30. But you may not need to use 30 hashtags for every post. Consider using a maximum of five or six to not look spammy.