86 search results for “ecommerce adwords”

Google AdWords Conversion Tracking for Ecommerce

Google AdWords Conversion Tracking for Ecommerce

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You can't optimize anything unless you know what parts are working and which aren't. 

In this article you're going to learn the basics of Google AdWords Conversion Tracking. We'll cover what it is, how it works, and why you need it for your ecommerce store. Imagine this: You have an ecommerce store, and you use Google AdWords to drive traffic. You're spending part of your marketing budget on clicks each week, and you control your costs using your daily budget via your campaign settings. You let the campaign run for two weeks, and you check your online sales stats regularly over this period. At the end of the two weeks, you do a final tally of your  sales, also checking how many clicks you received on your ads and how much you spent on these clicks. You have your sets of numbers in place, except there is one small problem – you don’t know how many of these clicks translated into sales on your website!

Seems crazy, right? You wouldn’t pay a mechanic to fix your car if you didn’t know what they had fixed! So, why would you spend money on AdWords clicks without somehow tracking the return on and value of these clicks?

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Generate Traffic and Drive Sales with the Complete Guide to Google Shopping

Generate Traffic and Drive Sales with the Complete Guide to Google Shopping

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The name of the game for online merchants is attracting new customers at an acceptable cost. Not just new visitors, but new buyers. Since the first online marketing campaign I launched in 2004, I’ve never seen anything that works as consistently well as Google Product Listing Ads (PLAs) aka Google Shopping. They're the little product images you see when you Google search "black tweed jacket" or "red shoes." Unbranded searches can drive a massive amount of traffic to your store.

Want to learn how to run successful Google Shopping campaigns? Check out this comprehensive review, The Ultimate Guide to Google Shopping. From planning and structure to bidding, reporting and optimization, this guide covers it all.   

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5 Ecommerce AdWords Tips from an Ex-Googler

5 Ecommerce AdWords Tips from an Ex-Googler

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Advertising on Google AdWords can be one of the most cost-effective ways to market your ecommerce store – if done right. That can be a big ‘if’- given that AdWords is a complex system which requires constant monitoring of your campaigns, as well as keeping up to date with the latest trends and developments - something which can be tricky for a busy business owner to manage. In this article, I will give you some quick-fire tips and tactics to help you better manage your AdWords campaigns, and to help you capture opportunities your competitors may be missing out on.

Here are 5 tips to improve your Google AdWords campaigns:

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Manage Your Google AdWords Campaigns More Efficiently With Dynamic Search Ads

Manage Your Google AdWords Campaigns More Efficiently With Dynamic Search Ads

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This is Part 4 of our Google AdWords series by ex-Googler Anton McCarthy. 

Are you an online store owner who has to manage a site with dozens, hundreds or perhaps even thousands of products? Managing your ads and keywords to reflect the availability of your products in stock takes a lot of time. Do you wish there were a quicker, easier way to manage your campaigns, freeing you up to spend less time on AdWords - and more time on your business?

Well, Google has a solution for you. Introducing: Dynamic Search Ads.

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22 Awesome Shopify Ecommerce Stores Made in New Zealand

22 Awesome Shopify Ecommerce Stores Made in New Zealand

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Last year, 63% of New Zealanders purchased something online which amounted to $2.68 billion in sales.
New Zealand has a thriving ecommerce industry - and thousands of New Zealanders are running successful online stores with Shopify.

This year we're running our third Build-A-Business competition and it's open to all entrepreneurs in New Zealand to participate. All you have to do is open an online store with Shopify and start selling. Tim Ferriss, Eric Ries, Daymond John & Tina Roth Eisenberg will mentor you throughout the competition, and you'll have a chance to win one of four prize packs that include a $50K investment, a VIP trip for two to NYC to meet the mentors, $20K in Google AdWords credits, and a feature article in Fast Company. 

To celebrate New Zealand's many ecommerce entrepreneurs, we've rounded up 22 beautiful and successful online stores powered by Shopify: 

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Ecommerce Marketing: The Big Picture – Part 1

Ecommerce Marketing: The Big Picture – Part 1

Ecommerce Marketing: The Big Picture – Part 1

Instead of diving head first into another new, advanced, and complex marketing strategy, which these days tend to turn up more frequently than they used to, we’re going to try and take a step backwards to look at the bigger picture of basic ecommerce marketing and its latest tools. This is a good way for old timers to brush up on some of the basic strategies that they’ve forgotten about, while also getting the new-comers familiarized with some of the basic marketing jargon.

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Understanding AdWords Keyword Matching to Increase Sales By an Ex-Googler

Understanding AdWords Keyword Matching to Increase Sales By an Ex-Googler

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Introduction

To run a successful Google AdWords campaign, you NEED to understand keyword matching. It's one of the key factors in the set-up and management of a high-performing, cost-effective Google AdWords campaigns, especially for ecommerce stores. Using keyword matching, Google allows you to control which keywords searches may cause your ad to show. Therefore, it is crucial that you understand how keyword matching works, and how best to use it to your advantage.

Let’s examine each match type, and the benefits of each one.

Google AdWords keyword match types include:

  1. Broad match
  2. Broad match modifier
  3. Phrase match
  4. Exact match
  5. Negative match
Now lets dig deep into each type and I'll tell you exactly how to leverage them to increase ecommerce sales.

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22 Beautiful Australian Shopify Stores

22 Beautiful Australian Shopify Stores

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Industry experts forecast Australia's ecommerce market to reach $37 billion in revenue by 2013.

Thousands of Australians have built and run successful online stores with Shopify. Last year we ran a Build-A-Business competition which saw over 3,000 new online stores created. Interestingly, Australian ecommerce stores accounted for 8% of participants, but made up an impressive 38% of the leader-board. Lesson learned? Australian entrepreneurs build awesome online businesses. 

This year we're running our third Build-A-Business competition and it's open for Australian entrepreneurs to compete. All you have to do is open an online store with Shopify and start selling. Tim Ferriss, Eric Ries, Daymond John & Tina Roth Eisenberg will mentor you throughout the competition, and you'll have a chance to win one of four prize packs that include a $50K investment, a VIP trip for two to NYC to meet the mentors, $20K in Google AdWords credits, and a feature article in Fast Company. Last years Australian winners were: FlockStocks, My Footy Boots, and Opena Case.

To celebrate Australian ecommerce entrepreneurs, we've rounded up 22 beautiful and successful online stores powered by Shopify: 

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18 Beautiful Shopify Stores Made in the United Kingdom

18 Beautiful Shopify Stores Made in the United Kingdom

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British shoppers make 13.5% of their purchases online, compared to roughly 5% in the United States.

In fact, the United Kingdom is leading the world in ecommerce. Their digital economy is growing at a rate of 10.9% a year. British shoppers are buying more online, and retailers are opening online stores and selling their wares in droves. 

Last week we launched our Build-A-Business Competition, which encourages and helps entrepreneurs build online stores, and gives them the tools to succeed along the way. In addition to receiving mentorship from Tim Ferriss, Eric Ries, Daymond John & Tina Roth Eisenberg, competitors will have a chance to win one of four prize packs - including a $50K investment, a VIP trip for two to NYC to meet the mentors, $20K in Google AdWords credits, and a feature article in Fast Company. The competition is open to residents of the United Kingdom; find all the details here.

Need some inspiration for your own online shop? Here are 18 of the most beautiful and successful UK-based online stores - all built using Shopify:

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Introducing: Shopify Experts

Introducing: Shopify Experts

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Need a little help setting up or running your online store? We've got you covered!

Today we're excited to announce the launch of Shopify Experts! Think of Shopify Experts as an online directory of experienced Shopify pro's that can help you with anything and everything you need for your online store. 

Each and every expert that's listed knows Shopify inside and out. We've categorized the pro's into five different categories:  

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