534 search results for “ecommerce marketing”

How to Grow Your Ecommerce Business with Email Marketing: A Detailed Guide

How to Grow Your Ecommerce Business with Email Marketing: A Detailed Guide

Driving traffic to your site is a challenge every ecommerce entrepreneur must face. While there’s no quick and simple formula for ecommerce success, there are a few strategies you can employ to maximize the potential of every visit to your website.

Email marketing provides entrepreneurs with the ability to build relationships with their audience members. From sharing valuable content to guiding customers through the checkout process, smart email marketing helps drive traffic and increase revenue.

A collection of insights, tips and tricks, this guide will walk you through everything you need to consider with an email marketing strategy.

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Inbound Marketing for Ecommerce

Inbound Marketing for Ecommerce

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While some forms of marketing march up and place their room key on the bar, inbound marketing takes the subtle approach. It takes you out for a nice dinner, strikes up a thought provoking conversation, and kisses you goodnight on the cheek. The result? A long-term, valuable relationship that will eventually lead to... sales.

In this article I'm going to define inbound and outbound marketing. I'll give you the reasons that outbound marketing is on the decline, and I'll also give you 6 reasons you should consider using inbound marketing techniques for your ecommerce store.

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Basic Email Marketing for Ecommerce

Basic Email Marketing for Ecommerce

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Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on sending out emails. A well designed email marketing campaign for your ecommerce storefront can increase sales. Period.  

Email marketing is a proven way engage your customers, increase sales, and promote your online store. BUT, an awesome campaign can only be successful if you implement the right strategies to build a strong client base. If planned and executed properly, email marketing is the cheapest method to retain existing customers and enroll new customers for repeat purchases. In this post I'm going to share 4 easy tips on how to execute an effective email marketing campaign for your ecommerce store. 

I don't have to tell you that oftentimes people visit an online store, but don't end up buying anything. It's a sad but true reality. Research shows that visitors can be converted into customers by building a long-lasting relationship with them through frequent contacts and constant follow-ups. Email marketing is an effective way of achieving this. This approach is called permission based marketing, and has an estimated response rate between 5% and 20%. Not bad at all. 

Here are 4 strategies to help you run a successful email marketing campaign:


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How Pinterest Drives Ecommerce Sales

How Pinterest Drives Ecommerce Sales

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Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales. 

To better understand how Pinterest is effecting the ecommerce industry, we analyzed data from over 25,000 Shopify online stores. Interestingly, referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter. Of that traffic, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Furthermore, of those purchases, the average order is $80 which is double the average order from Facebook. Pinterest has already become a huge player in the world of ecommerce.  
Check out all of our findings in the infographic below. Please click on the image to view it in full-screen. 

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How Solé Bicycles Sells 15,000 Bikes A Year With Niche Content Marketing

How Solé Bicycles Sells 15,000 Bikes A Year With Niche Content Marketing

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You don't need to sell to everyone to build a successful business. 

All you need is a passionate community and a way to resonate with them on a level that none of your competitors are doing.

That's where content marketing becomes a powerful strategy. 

Ben Petraglia shares with us what it was like building Solé Bicycles, a direct-to-consumer bike company that has harnessed niche content marketing to achieve 100% growth year over year

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A Beginner's Guide to Content Marketing

A Beginner's Guide to Content Marketing

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Today we're happy to unveil a free in-depth 15 part video series that will show you exactly how to develop a content strategy for your ecommerce store.

Content marketing is a very powerful way to build your brand, while increasing traffic, sales, and repeat business. It's also particularly important for those of you selling products that have no active search volume (nobody searches for your product on Google), which is often the case when entrepreneurs create a new product. 


In these videos we teach you easy to adopt techniques to help you grow your business and make more money.

It's important to note that although we call this series a beginners guide, we go over some very advanced techniques that everyone can learn from. 

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