This is a Guest Post by Krista LaRiviere, Cofounder & CEO of gShift Labs
You have a great product, a great website and a super great ecommerce platform, and although Google probably isn’t going to buy your products, it is the one thing standing between you selling a handful of widgets versus setting new sales records.
If your prospects can’t find you at the Google search box, then it is well worth your time to optimize your content, keywords and entire web presence for organic search. And you want to because of the 12 billion Google searches that were performed last month; 85% of those searchers are most likely to click on the organic side (left-hand side) of the search results.
Fortunately, the new Shopify search engine optimization (SEO) features provide a solid foundation for your search engine findability efforts. Check them out if you haven’t discovered them yet.
Getting to the top of Google’s search results requires ongoing commitment to optimizing your entire web presence.
Here are 5 SEO tips and tactics that will help you improve your search engine rankings, increase eyeballs to your online store and improve sales: