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Shopify customer Asking For Trouble has written a great post on her blog about considerations for setting up shop online. She explains, in plain english, what you’re going to encounter when you’re setting up shop with companies like eBay, PayPal, Etsy and of course Shopify.
“So, you’ve made your products and you want to get them out there for people to buy. What’s the best option for ecommerce? Well, as with most things online, it depends on a lot of different things. There are many different ecommerce options and each have their own pros and cons. Which one suits you best will depend on your range of items, your technical ability, your product prices and your pocket. There’s no ‘best’ solution, just the best solution for you.”
It’s an excellent overview for people just getting started with ecommerce and explains everything in uncomplicated terms. Great work!
Brian Scates is moving from Dallas to San Francisco at the end of July and doesn't want to lug everything he owns over 1,500 miles across the country. So instead of renting a moving truck he's decided to sell the lot (including his $26,500 Audi A6), and start with a blank slate. Since he doesn't have a garage, Brian decided to open an online store to sell everything he owns. Smart.
"This is something I've been thinking about for a couple of months. I HATE selling things on craigslist. For everything you list, 10 people call you asking if it's available, if they can come look at it, ask you to hold it, tell you they're on their way, and then never show up. It's also hard to sell higher end things on craigslist if you are cash-only. So the idea of selling 40–50 things on craigslist made me want to kill myself."
All right. You’ve got the products. You’ve got an ecommerce website with a finely tuned checkout process. But you don’t have the kind of conversion rate you would like and shopping cart abandonment is an ongoing problem. Maybe visitors to your site just don’t trust you.
While the cost of shipping and handling has long been the number one reason that people abandon shopping carts, fear also makes the list.
The increasing prevalence of phishing scams, malware, and just plain shoddy customer service makes consumers more wary with their clicks than ever before – which means that trust indicators on your website are more important than ever before. Here are five things you can do to soothe your potential customers’ fears and make them more likely to follow through and buy your products online.
When you're setting up your Shopify store, ask yourself if what you're working on is a seat belt or an airbag solution.
This is a Guest Post by Aitan Weinberg, Sr. Product Manager, Google
In the world of ecommerce online marketing, there are many ways to find your audience. SEO, PPC ads, search marketing, demographics, interests, and more. Remarketing, also known as retargeting, takes audience building to another level – one that is ultimately a win-win for you and for your customers. You are able to reach highly qualified customers, and those customers get highly relevant, personalized marketing messages that are actually useful. Let’s take a look at how you can put remarketing to work for you today.
Twitter is a powerful tool for all ecommerce store owners, and can easily be used to increase customer engagement and sales. In this blog post we will cover some of the basics such as how to turn Twitter into an effective research tool, customer support platform, and even teach you some of the lingo and give you ideas on what to Tweet.
Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more visitors and buyers. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently.
The best ecommerce marketing strategies incorporate the right balance of both acquisition (offense) and retention (defense).
The right balance depends on the makeup of your store. In this post we will look at how to create winning strategy for your store.
Anyone using Shopify Payments will not have to pay any transaction fees, no matter which Shopify Plan you choose. Shopify Payments is the most powerful and easy to use payment processing system available. Benefits include: Instant approval, real-time payment tracking, full integration with the Shopify Admin, easy chargeback recovery, no transaction fees, and extremely competitive pricing. Learn more about Shopify Payments here: www.shopify.com/payments
Hidden fees are everywhere, except at Shopify!
Every reliable ecommerce solution on the market today charges a variable transaction-type fee, in one form of the other. Often times these fees are hidden to consumers until you get a surprisingly high bill at the end of the month. For example, we've recently read a lot of horror stories about surprise "excess bandwidth charges" found on monthly bills from other ecommerce platforms. The cost you could pay for excess bandwidth is almost never listed on any ecommerce provider websites, there's often nothing you can do to reduce these charges, and, worst of all, you can be charged for excess bandwidth even if you don't sell a single item.
Other providers hide transaction fees under their credit card processing system terms and conditions, calling them "Fraud Score" fees, "Gateway Access" fees, "Monthly Statement" fees, "Monthly PCI Compliance" fees, or something even more exotic. Some even charge "Early Termination" fees when you get fed up and decide to leave for another company.