48 search results for “ecommerce storefront”

Why a Custom Domain is Important for your Ecommerce Storefront

Why a Custom Domain is Important for your Ecommerce Storefront

What's in a name? Well, everything, to be blunt. All Shakespeare references aside, it's your main identity for life and the only thing you'll take with you to your grave, if you want to be a little morbid about it. This holds true for having an easily identifiable custom domain (URL) for your ecommerce storefront.

It takes very little work to buy and set up a custom domain. It's simple and it can be done without having to leave Shopify. You can also integrate your online store with your existing website if you choose. Here are 5 reasons why having a custom domain for your ecommerce storefront will boost business:

Continue reading

Mobile Now Accounts for 50.3% of All Ecommerce Traffic

Mobile Now Accounts for 50.3% of All Ecommerce Traffic

feature

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online.

Continue reading

Basic Email Marketing for Ecommerce

Basic Email Marketing for Ecommerce

feature

Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on sending out emails. A well designed email marketing campaign for your ecommerce storefront can increase sales. Period.  

Email marketing is a proven way engage your customers, increase sales, and promote your online store. BUT, an awesome campaign can only be successful if you implement the right strategies to build a strong client base. If planned and executed properly, email marketing is the cheapest method to retain existing customers and enroll new customers for repeat purchases. In this post I'm going to share 4 easy tips on how to execute an effective email marketing campaign for your ecommerce store. 

I don't have to tell you that oftentimes people visit an online store, but don't end up buying anything. It's a sad but true reality. Research shows that visitors can be converted into customers by building a long-lasting relationship with them through frequent contacts and constant follow-ups. Email marketing is an effective way of achieving this. This approach is called permission based marketing, and has an estimated response rate between 5% and 20%. Not bad at all. 

Here are 4 strategies to help you run a successful email marketing campaign:


Continue reading

Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

feature

Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business.

Continue reading

Google Boosting Mobile-Friendly Websites to the Top of Search Results

Google Boosting Mobile-Friendly Websites to the Top of Search Results

feature

Important changes are coming to Google’s search algorithm.  

Google announced that as of April 21st, they will include more mobile friendly websites in search results. Google states that "...users will find it easier to get relevant, high-quality results that are optimized for their devices."

The changes that are being made will affect searches worldwide, in all different languages.

Continue reading

5 Strategies to Get Customers to Trust Your Ecommerce Store

5 Strategies to Get Customers to Trust Your Ecommerce Store

feature

All right. You’ve got the products. You’ve got an ecommerce website with a finely tuned checkout process. But you don’t have the kind of conversion rate you would like and shopping cart abandonment is an ongoing problem. Maybe visitors to your site just don’t trust you.

While the cost of shipping and handling has long been the number one reason that people abandon shopping carts, fear also makes the list.

The increasing prevalence of phishing scams, malware, and just plain shoddy customer service makes consumers more wary with their clicks than ever before – which means that trust indicators on your website are more important than ever before. Here are five things you can do to soothe your potential customers’ fears and make them more likely to follow through and buy your products online.

Continue reading

How to Move Your Brick and Mortar Store Online

Every day we hear from several retail, brick and mortar stores looking to expand their reach beyond their physical storefront and sell their goods online. The timing has never been better. Shopify, coupled with Vend and Xero software, is the ideal solution for retailers looking to sell both online and offline, and easily keep track of it all.

Shopify gives you a beautiful looking online storefont, with a shopping cart allowing you to securely accept credit card orders online. Vend is a web-based POS (point of sale) and stock management system designed to work from anywhere on computers, phones and tablets. Finally, Xero is your bookkeeper. It automatically imports your sales from Shopify & Vend, connects to your bank to get all your bank transactions, plus handles your bills & expenses. This trio of software is all you need to run your store both online and offline.

Here are two video case studies that will show you how easy it can be for traditional retail stores to start selling online:

Taylor Stitch Case Study


If you have trouble viewing the video please click here.

Continue reading

Start your free 14-day trial of Shopify