146 search results for “ecommerce websites”

Google Boosting Mobile-Friendly Websites to the Top of Search Results

Google Boosting Mobile-Friendly Websites to the Top of Search Results

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Important changes are coming to Google’s search algorithm.  

Google announced that as of April 21st, they will include more mobile friendly websites in search results. Google states that "...users will find it easier to get relevant, high-quality results that are optimized for their devices."

The changes that are being made will affect searches worldwide, in all different languages.

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46 Remarkable Ecommerce Website Designs

46 Remarkable Ecommerce Website Designs

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What’s the recipe for great ecommerce design that turns visitors into buyers? There are several ingredients: professional photography, clean navigation, visual hierarchy, the right text-to-image balance. Like any good baker knows, it’s all about the ratio of ingredients and testing the mix along the way.

At the beginning of this year, we posted a roundup of 30 stunning ecommerce sites built on Shopify. Since then, many other stores have cooked up some incredible new designs. Whether it’s an out-of-the-box free theme combined with beautiful photography, or a custom design by one of our experts, the variety of beautiful sites on Shopify is astounding.

Apparel, home, gourmet, and paper companies alike have created sites unique to their own brands. In our latest design roundup, we’ve whipped up an eclectic list of shops to inspire you. These 46 Shopify stores have discovered the secret sauce of ecommerce design.

Read to the end of this post for a chance to win $500 in design services for your new or established store from Shopify Expert, PixelSupply!

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What is Heartbleed and How Does it Affect Your Ecommerce Website?

What is Heartbleed and How Does it Affect Your Ecommerce Website?

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Earlier this week, a security flaw known as Heartbleed was published that affects approximately two-thirds of all websites that use SSL encryption. This issue greatly impacts ecommerce websites because every online store that accepts credit cards must use SSL encryption.

Since its disclosure, there have been many news reports about Heartbleed and how it’s affecting websites, software and services across the internet. We want to provide more details on Heartbleed and how it affects ecommerce merchants. Most importantly, we want to stress that merchants and their customers using Shopify are safe from Heartbleed. 

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How Content Marketing Powered $2 Million in Sales For This Lifestyle Brand

How Content Marketing Powered $2 Million in Sales For This Lifestyle Brand

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Many businesses today are investing in content marketing as a way to draw attention to their products. 

However, some exceptional brands started off producing original content before monetizing it with an ecommerce component.

Case in point: Man Outfitters scours the planet for the best products from the coolest brands like Patagonia, Filson, and Cole Haan to deliver a painless shopping experience. But before that, its creators were publishing funny one-liners on humor websites.

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10 Crucial SEO Tips for Ecommerce Entrepreneurs

10 Crucial SEO Tips for Ecommerce Entrepreneurs

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How can you sell anything if customers can't find you? SEO, which is short for Search Engine Optimization, is really important for your ecommerce store. In a nut shell, SEO is the process of improving the visibility of a website or online store in search engines. Why is that important? Because the higher you rank in search engines, the more traffic and potential customers get driven to your store.

There is no one size fits all strategy for SEO, and online store owners need to carefully assess their site to develop a customized SEO strategy and action plan to improve their search engine presence and traffic to their online store.

Here are 10 crucial SEO tips for ecommerce stores:

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Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

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Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business.

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5 Logo Design Tips for Ecommerce Websites

5 Logo Design Tips for Ecommerce Websites

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Shoppers often evaluate credibility based on appearance alone - which is why your logo is vitally important.

This is a guest post by Dylan Mazeika. It's crucial for ecommerce store owners to distance themselves from the cookie-cutter online stores. This process begins with a quality brand image and more specifically, a professional logo. 

Here are 5 ecommerce logo design tips to keep in mind while you're building your online store. 

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Innovative Ecommerce: Brian's Online Garage Sale

Innovative Ecommerce: Brian's Online Garage Sale

Brian Scates is moving from Dallas to San Francisco at the end of July and doesn't want to lug everything he owns over 1,500 miles across the country. So instead of renting a moving truck he's decided to sell the lot (including his $26,500 Audi A6), and start with a blank slate. Since he doesn't have a garage, Brian decided to open an online store to sell everything he owns. Smart. 

Ecommerce Store
Brian's virtual garage sale is appropriately named "Empty My Apartment" and has already proven to be a success. In the couple of days his store has been open, his apartment is half empty. I spoke with Brian today to see what inspired him to build a temporary online store and here is his response:

"This is something I've been thinking about for a couple of months. I HATE selling things on craigslist. For everything you list, 10 people call you asking if it's available, if they can come look at it, ask you to hold it, tell you they're on their way, and then never show up. It's also hard to sell higher end things on craigslist if you are cash-only. So the idea of selling 40–50 things on craigslist made me want to kill myself."
Makes sense when you think about it. I jumped on craigslist this weekend to sell a used couch and an old IKEA bookcase and wasted my entire Saturday fussing around with phone calls and broken promises. Online classified ads undoubtedly have their purpose, but Brian's Empty My Apartment store is a creative solution for someone selling more than a handful of items. The barrier to entry in the world of ecommerce has never been so low, and Brian had his store up in less than an hour. 
"I had the store up and running within an hour of deciding to use Shopify. I spent maybe another hour or two customizing the template, then the whole weekend taking pictures and adding products."
After chatting with Brian, I checked out another one of his websites and thoroughly enjoyed his article on redesigning the user interface for the elevator buttons in his (soon to be former) apartment building. Brian currently owns gestalt labs, a design and marketing firm in Dallas, Texas. 

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Shopify Now Offers Ecommerce Policy Templates

Shopify Now Offers Ecommerce Policy Templates

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Privacy, Service, and Refund policies can be critically important to your ecommerce store – both for your legal protection and that of your customers. But writing these policies yourself can be difficult, and hiring a lawyer to draft them is expensive.

Don’t worry – Shopify has your back. Our new policy generator in your store's dashboard makes it fast and easy to create custom policies for your store. And best of all, it’s free!

Read on for a breakdown of the 3 different policy templates we now offer, and why your store might need them:

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