68 search results for “social commerce”

Twitter Moves Into Mobile Commerce With New “Buy” Button

Twitter Moves Into Mobile Commerce With New “Buy” Button

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Yesterday, Twitter officially announced a new "Buy" button that can be embedded in tweets to allow users to buy a product with a couple of clicks. For now the feature is limited to a "small percentage" of users on its mobile app only.

However, it's an important announcement as it could signal the next evolution for social platforms as they move from being not just a place to connect and share content, but also important engines for social fuelled "discovery commerce". 

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How Conversational Commerce Is Forever Changing the Way We Shop

How Conversational Commerce Is Forever Changing the Way We Shop

conversational commerce

Sell wherever your customers are. That’s long been the first rule of survival for any business.

And for the past decade that meant establishing a presence on social networks—Facebook, Pinterest, Twitter—and building excellent mobile experiences.

But over the last two years, messaging apps have started to outpace social networks when it comes to where we spend our time.

The era of conversational commerce is upon us and it's transforming messaging apps into so much more.

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7 Must-Have Shopify Apps for the Era of Conversational Commerce

7 Must-Have Shopify Apps for the Era of Conversational Commerce

conversational commerce

In store, online, across the world, and through our phones—there are more ways to buy today than ever before. 

The distance between “I want” and “I have” is only getting shorter for today's consumers. So what's the next frontier?

Messenger. From WhatsApp to WeChat, these messaging apps are where we're spending more of our time.

It's the era of conversational commerce and these 7 Shopify apps will help you ensure your store is ready for it.

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Social Media Marketing: Pinterest for Business 101

Social Media Marketing: Pinterest for Business 101

featureOn Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months.

The reasons for using Pinterest for your business are impossible to ignore. In this video we’ll show you 7 concrete methods, that you can use to drive sales and traffic with Pinterest.

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Using Social Media to Promote Your Online Store

Using Social Media to Promote Your Online Store

Using Social Media to Promote Your Online Store

The social media revolution has made it possible for business of all sizes to reach an infinitely expanding audience. With the right integration tools, it’s simple and easy to automate your social media activities directly with an ecommerce storefront and eliminate the intimidating time commitment that can accompany the move to a social marketing program.

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Introducing Store Owner Interviews

Introducing Store Owner Interviews

 Introducing Store Owner Interviews

Today we are launching a new series of videos that we think will be a huge help to new and old store owners alike. The Build A Business Series will feature in-depth interviews with successful Shopify store owners. We'll talk about how they set up their Shopify store, Apps they use, how they market their site and everything else. 

While we try and bring you timely information about how to improve and build your online store, there's no better expert than someone that has done it themselves. Watch the blog for a new interview video to  be posted each week.

In this first interview in the series, I sit down with Justin Winter of Diamond Candles. In under 9 months, Justin and his team have grown Diamond Candles into an e-Commerce power house with over 36,000 dedicated Facebook followers. 

Diamond Candles sell eco-friendly, soy candles with a twist. Inside each candle is a ring that's worth between $10, $100, $1,000 or even $5,000. 

I sat down with Justin last week to talk about how Diamond Candles went from idea to business to profitable. Along the way, we talk about manufacturing, designing for e-Commerce, building customers through social media and what Shopify Apps power Diamond Candles (among other things).

 

We hope you will enjoy this series. If you have any questions you'd like me to bring up with the store owners I interview, let me know in the comment section.

Speaking of videos, don't miss out on your opportunity for a 1-on-1 session with Gary Vaynerchuk. This could be a great boost to any company, check out our blog post for more info.

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