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Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?
Well it turns out, when it comes to ecommerce, being social matters.
To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.
Social media isn't just about sending a few Tweets and posting a few things on Facebook. If done right, you can drastically increase traffic to your site, bump up customer spending, and create brand ambassadors that spread positive word of mouth all around the web. Having a bad social media strategy? Could be detrimental.
Managing your social media network effectively takes tender love and care. If you want to be serious about it (and you should), don't get the intern to do it on his coffee breaks. Here are the five most common mistakes to avoid when building and managing your social media empire:
Ten years ago, social media marketing was a lot different.
Competing online simply meant establishing a compelling presence that would spread organically. Choosing your channels involved only a handful of popular options. Creating “media” mostly meant writing posts and designing images.
But today it's a completely different world.
Here's advice from 9 social media marketing pros about how today's entrepreneurs can harness the potential of social media.
Social proof, one of Cialdini's famous six pillars of influence, has become a very important part of selling given the open nature of the web.
More and more often, we look to the opinions of others and additional "signals" to evaluate our potential purchases. Perhaps this is best expressed in the rise of the online review:
- Over 70% of Americans say they look at product reviews before making a purchase.
- Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
But social proof isn't as simple as slapping up a 5-star rating system on your website.
There are a few principles for social proof that marketers and entrepreneurs should never forget, and today we'll go over how they can impact your sales.
It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat. You come across two restaurants - one is close to full, the other is almost empty.
Which one do you choose?
Chances are you’ll go to the one that’s close to full.
That’s social proof. It’s a psychological phenomenon where we look to the opinions of others and additional "signals" to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision.
By now I'm sure you're familiar with the traditional set of social media sharing buttons. Here on the Shopify Blog we use Twitter, Facebook, inShare, and Google + buttons. StumbleUpon, Digg, and Reddit are pretty popular as well but we haven't started using them yet. There's an even newer breed of buttons quickly gaining traction and a Montreal based startup, Willet Inc, is thinking critically about the next generation of ecommerce social media sharing buttons.
Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.
Running a successful ecommerce business requires a special set of skills.
Whether it's SEO, social media, customer service, shipping and fulfillment or email marketing, often you need to be a jack of all trades.
The social media revolution has made it possible for business of all sizes to reach an infinitely expanding audience. With the right integration tools, it’s simple and easy to automate your social media activities directly with an ecommerce storefront and eliminate the intimidating time commitment that can accompany the move to a social marketing program.