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An abstract version of a Facebook ad showing a blue hat for sale.

Social Media Optimization

What Is Facebook Advertising and How Does It Work? (2024)

Jun 19, 2024

how to advertise on Facebook for free

Social Media Optimization

Starting With $0? Here’s How To Advertise on Facebook for Free

Jun 24, 2024

A listing for a cosmetics product is selected for a Meta ad targeting sales

Social Media Optimization

How To Use (Meta) Facebook Ads Manager: A Comprehensive Guide

Jun 7, 2024

A phone with a megaphone representing facebook ads

Social Media Optimization

What Facebook Ads Cost in 2024: Everything You Need To Know

Jun 10, 2024

image of a house with items in it representing facebook marketing

Facebook Marketing: 11 Tips & Strategies to Boost Your Business

Mar 27, 2024

14 Advanced Strategies to Drive More Holiday Sales With Facebook Ads

14 Advanced Strategies to Drive More Holiday Sales With Facebook Ads

Nov 11, 2016

how to scale facebook ads

Social Media Optimization

6 Strategies for How To Scale Facebook Ads

Aug 22, 2023

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8 Free Advertising Ideas for Your Business in 2024

May 20, 2024

conversational commerce shopify

6 Must-Have Shopify Apps for the Era of Conversational Commerce

Mar 2, 2016

Facebook Ad Strategies

5 Winning Facebook Ad Strategies to Try

Feb 22, 2022

serial entrepreneurship

Founder Stories

Lessons On Serial Entrepreneurship From the Collective Behind 8 Successful Brands

Sep 7, 2016

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How To Prepare Your Online Store for the Holiday Season

Mar 1, 2011

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Social Media Optimization

53 Key Facebook Statistics for Business Owners in 2024

Sep 6, 2024

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Founder Stories

How An Ex-Con Turned His Life Around And Built an $80k per Month Ecommerce Business

Dec 10, 2016

Facebook ad types

Social Media Optimization

12 Types of Facebook Ads and Ideas to Win Customers

Feb 24, 2022

orange mud shopify masters

Why Fit, Form, and Function Are the Keys to a Strong Athletic Brand

Mar 16, 2017

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Social Media Optimization

7 Social Media Marketing Certifications for Business Owners

Feb 20, 2023

Founders of Veldskoen Shoes, Angela and Steve Watts.

Second Act: How They Launched A Second Successful Business

May 5, 2020

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Entrepreneurship

7 Productivity Tips for Small Business Owners

Mar 24, 2023

How to make your first sale.

How To Make Your First Ecommerce Sale—Fast (Tutorial)

Dec 7, 2022

Aneela Idnani Kumar is the founder and inspiration behind HabitAware.

Launching a Wearable Technology Through Accelerator Program

Jan 26, 2021

a mobile phone case over a pile of colored gumballs on a green background

Social Media Optimization

How To Effectively Use Social Media for Your Business

Feb 23, 2023

Shoppers walking across tiled floors

Google Ads vs. Facebook Ads: Which Should Your Business Use?

Jun 13, 2024

Contributor Guidelines: How to Write for the Shopify Blog

Contributor Guidelines: How to Write for the Shopify Blog

Jan 1, 2021

shopify masters inkwell

How inkWELL Press Used Free Downloads to Build a 7-Figure Business

Sep 27, 2016

A blue graph on a white background with data points.

45+ Social Media Marketing Statistics for 2023

Oct 30, 2023

target market

What Is a Target Market and How Do You Find Yours? (Examples Included)

Dec 31, 2022

a row of ad examples representing the Facebook Ad Library

Social Media Optimization

10 Ways To Use the Meta Ad Library for Research

Jun 15, 2024

Storeowner packaging a sweater for shipping and including a thank you note in box.

Short-Term Revenue Strategies for Brick-and-Mortar Retailers Navigating COVID-19

Apr 5, 2020

pink hearts against a purple background: social media marketing

Social Media Marketing Guide for Small Business Owners

May 10, 2023

image of blue squares representing facebook ad templates

8 Facebook Ad Templates for Building Campaigns

Nov 9, 2023

Black Girls Run

Founder Stories

Blog to Business: How Black Girls RUN! Began a Community-Powered Movement

Sep 2, 2016

Illustration of a phone case business owner watching a video about phone cases

How To Make Phone Cases: Start Your Business Now (2024)

Jun 19, 2024

A line of translucent blocks before an iPhone represents a dynamic ad carousel.

Social Media Optimization

How To Create Facebook Dynamic Ads (Advantage+ Catalog Ads)

Sep 8, 2022

Woman looking at phone and smiling

Social Media Optimization

How To Set Up and Use Meta Pixel (Formerly Facebook Pixel)

Jun 6, 2024

Facebook custom audiences

Social Media Optimization

Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses

Dec 6, 2022

feature

Founder Stories

How a Craving for Sriracha Sauce Led Two Entrepreneurs to Build a Business That Went Viral Overnight

May 29, 2015

snowboard addiction shopify masters

Selling by Teaching: Why Snowboard Addiction Bets on Tutorial Videos

Dec 22, 2016

Facebook retargeting

Social Media Optimization

The Complete Guide to Facebook Retargeting

Nov 22, 2022

How to Make Dropshipping a Success

Source Products

4 Real Dropshipping Success Stories + Beginner Tips

Sep 1, 2024

Director of ecommerce from PowerDot, Chase Novelich.

How This 8 Figure Brand Turns Skeptics Into Customers

Nov 24, 2020

a microphone representing marketing channels

What Are Marketing Channels? Types and Examples To Decide on Yours (2024)

Jan 31, 2024

facebook video ads

Social Media Optimization

Facebook Video Ads Guide: How To Create Scroll Stopping Ads

Feb 16, 2023

How To Make and Sell Enamel Pins (Ultimate Guide)

How To Make and Sell Enamel Pins (Ultimate Guide)

Jun 10, 2024

Patrick and Jennifer Coddou from Supply, Jimmy Findlay Hickey from Findlay Hats, and Katherine Gaskin from The Content Planner are guests on this roundup episode of Shopify Masters.

Catch-Up with 3 Previous Guests: Navigating The Impacts of COVID-19

Jun 5, 2020

robo 3d

The Video Advertising Strategy That Powers This $4.7 Million 3D Printing Company

Feb 14, 2017

Facebook ad creative that converts

Social Media Optimization

21 Best Small Businesses on Facebook (Examples + Tips)

Jul 29, 2022

a bullseye on green background representing businesses marketing strategies

How to Create a Marketing Strategy: 7 Steps (2024)

Mar 8, 2024

Graphic that says "ideas to increase social media engagement" on the left and on the right is a mockups of social feeds with heart icons simulating likes.

Social Media Optimization

20 Social Media Engagement Posts to Grow Your Online Sales

Sep 10, 2022

headbands of hope shopify masters

Making a Living While Making a Difference as an Entrepreneur

Oct 31, 2017

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