Already a $11 billion global market in 2025, the nail industry is expected to be worth nearly $ 13 billion in the next five years. With that kind of room for growth, it may be time for entrepreneurial nail artists to think about opening their own businesses. Here’s a 10-step guide to opening your nail salon, from getting certified to marketing your business.
What is a nail business?
A nail business specializes in beauty services for nails on both hands and feet, such as manicures, pedicures, acrylics, and more. It is typically operated from a nail salon, but can also be done in a home-based studio.
What services does a nail business offer?
The foundation of any nail business is a comprehensive service list that meets varying customer needs. Common offerings include:
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Manicure. Nail techs clean, shape, and polish clients’ fingernails, often including cuticle care and a hand massage.
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Pedicure. Similar to a manicure, a pedicure is for the feet and often includes exfoliating, moisturizing, and a foot massage.
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Gel manicure. A gel manicure uses a gel polish that’s cured under a UV or LED lamp, creating a longer-lasting, chip-resistant finish that can last for weeks.
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Dip powder nails. This method involves coating the nails in a colored powder and sealing them with a protective layer, resulting in a durable manicure.
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Acrylic nails. Acrylic nails are artificial enhancements created by applying a mixture of liquid monomer and acrylic powder to form long, durable nail extensions.
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Nail art. Nail art is an add-on service in which nail artists paint intricate designs or use rhinestones, foil, or stamping for a decorative look.
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Spa treatments. Many salons offer add-ons, such as aromatherapy, exfoliators, masks, or massages, to soften skin and make treatments more relaxing.
Nail salons often also offer retail items, such as nail polish, nail clippers, cuticle pushers, hand creams, or other nail products and tools, creating an additional revenue stream beyond nail services.
How to start a nail business
- Get certified
- Research your competitors
- Find a suitable business name
- Register your business
- Make a business plan
- Open a bank account and insure your business
- Find your location
- Set up your space
- Create payment and booking systems
- Market your business
1. Get certified
Before you can legally perform nail services, you’ll need to obtain proper certification. Requirements vary by location but typically include completing a state-approved cosmetology or nail technician program, passing a licensing examination, and getting proper training in sanitation and safety procedures.
For example, in California, the California Board of Barbering and Cosmetology requires that manicurists do 400 hours of training at a state-approved program before taking the board exam. The exam includes written and hands-on segments and covers various types of manicures and applications, as well as workspace and hygiene procedures.
Check your state cosmetology board and local requirements to determine the necessary training and credentials you will need.
2. Research your competitors
Conduct a thorough competitive analysis of nearby nail salons and similar local businesses to get a sense of the market and identify what works and what you can improve upon. By studying competitors’ pricing structures, service menus, locations, and target demographics, you may be able to find market gaps that you can fill. Use your research to choose a unique selling point that will set your nail salon apart, whether that be unique nail art, a particularly inviting atmosphere, or something else.
3. Find a suitable business name
Now it’s time to register your business. Your business name should be unique and not infringe on any trademarks. To verify your name’s availability, search your state’s business registry. You may also want to check social media and popular website domains to see if your name is available, so you can use those platforms to establish your online presence.
Consider a name that captures the essence of your nail business. Consider including “nail” or “salon” in the title so potential customers can easily tell what kind of services you offer. A name generator tool can help get the ball rolling.
4. Register your business
Next, register your business structure. If you’re working by and for yourself, you can register as a sole proprietor. However, to open a salon, hire employees, and qualify for loans, you’ll need to register as a limited liability company (LLC), a limited liability partnership (LLP), or a corporation.
If you’ll be hiring employees, you’ll also need to apply for an employer identification number (EIN) through the IRS website. You can skip this step if you are a sole proprietor, as you can use your own Social Security number for filing taxes.
Lastly, check local regulations to obtain any additional business licenses or permits.
5. Make a business plan
Next, map out a business plan to guide you toward success. A business plan can help you create a roadmap for your business and answer crucial questions about organizational structure, financing, and operations. It’s also a necessary document if you plan to apply for a Small Business Administration loan, bank loan, or seek investments. Your business plan should include a summary of your products and services, key employees and stakeholders, financial projections, and a marketing plan.
6. Open a bank account and insure your business
To separate your nail salon finances from your personal finances, you’ll need to set up a business bank account. Consider checking accounts from multiple banks, comparing transaction limits, monthly fees, and online banking features. You may also want to explore the bank’s lending options in case you need additional capital as your business grows.
Securing business insurance is also essential to protect your nail salon from potential risk. Look for general liability insurance that will cover potential injuries or allergic reactions to nail products and care. An insurance provider specializing in the beauty industry can help you choose a policy that fits your needs.
Additionally, investing in property insurance can help safeguard your salon’s equipment, such as manicure stations, UV lamps, and sterilization tools, from damage or theft.
7. Find your location
If you want your business to have its own space, it’s time to pound the pavement looking for a lease. When searching for the right space for your nail salon, consider budget, location, and legal requirements. High-traffic areas near your desired client base are ideal. You’ll also need to ensure the space meets state health and safety regulations, such as proper ventilation, plumbing, and enough space for workstations.
Other cost-saving options include renting a space at an existing salon or running a home-based nail salon. The latter can be tricky depending on your state and local laws. For example, in California, you are required to have a separate entrance to your salon versus your private living space to operate legally.
8. Set up your space
Creating a well-equipped and inviting nail salon starts with thoughtful planning. Consider how you want your space to look and feel; do you envision a sleek, modern aesthetic or a cozy spa-like atmosphere? Your furniture, décor, and layout should align with the experience you want your clients to have while ensuring efficiency for your nail techs.
Invest in ergonomic nail tables and comfortable chairs to support both clients and nail artists during services. Many salons opt for massage chairs for enhanced relaxation. When it comes to stocking products, make sure to curate a diverse range of nail polishes, gel polishes, acrylics, and dip powders to cater to different client preferences. Implement an inventory management system to track stock levels of polishes and other tools to ensure you never run out of popular colors or essential nail supplies. Consider working with reliable suppliers to order in bulk for cost efficiency.
9. Create payment and booking systems
Make it easy for customers to book appointments and pay. Consider online booking services, such as Appointment Booking Cowlender or Apntly Appointment Booking App, that sync with your Shopify store and allow customers to schedule appointments online. You can also use these integrations to send out automated reminders before appointments. To protect your time and minimize last-minute cancellations and no-shows, establish a clear cancellation policy and share it on your website or via text and email when customers make a booking.
You’ll also need to set up a point-of-sale system for processing customers’ payments. You can use Shopify Payments for secure and seamless in-person and online payments.
10. Market your business
Marketing your nail salon requires a mix of online and offline strategies to attract new customers. You can create a referral program to incentivize word-of-mouth referrals, have loyalty cards to encourage repeat visits, or offer discounts to customers who leave positive reviews.
Your online presence will also help bring customers through your door. Make sure your Google Business Profile is accurate and shows your address, hours, services, and photos.
Your website isn’t just a place for managing bookings; create a portfolio page to showcase your work and share customer testimonials. This can help you establish credibility and encourage new bookings. Use multiple social media platforms to market your business; you can use Facebook to connect with local communities and join groups that your target customers frequent, Instagram to post unique nail art designs, and TikTok to share behind-the-scenes videos of your business, maintenance tips, or a talk about your entrepreneurial journey.
Nail business FAQ
How profitable is a nail business?
If managed well, a nail salon can be a profitable business venture. According to the US Bureau of Labor Statistics, nail art is a growing industry, with consistent demand for manicures from people at varying income levels.
How do I start a small nail business from home?
To start a nail business at home, you must obtain the appropriate license for your state and follow local zoning laws for home-based businesses. Minimally, you’ll need a dedicated, hygienic space for services.
Do I need an LLC to do nails?
While not strictly required, forming an LLC can provide valuable liability protection, separating your personal assets from business liabilities. If you don’t plan to hire employees, you can also operate as a sole proprietorship.
Do I need certification to open a nail business?
Yes, most states require certification or licensing to open a nail business. Check your state cosmetology board and local requirements to determine the necessary training and credentials you will need.
What do I need to start a nail business?
To start a nail business, you’ll need professional certification, a registered business, an initial investment to cover startup costs, and appropriate space and equipment.
