Hiya is a children’s wellness brand whose first product is a children’s multivitamin with fifteen essential vitamins, a blend of organic fruits and veggies, and zero added sugar. The company was founded by two dads who were shocked that today’s children's vitamins include so many questionable ingredients, including lots of added sugar, artificial flavors, strange dyes, and unpronounceable ingredients. Intending to find a better vitamin option for their kids, Darren Litt and Adam Gillman spent three years conducting research with pediatricians, nutritionists, scientists, and parents. Ultimately Hiya—a super-powered chewable vitamin made with a natural blend of fruits and vegetables—was born.
As a monthly subscription, Hiya's ongoing goal is to reach new, high-intent buyers with top-of-funnel advertising. However, with the rollout of the recent digital-privacy changes, Hiya’s reach quickly diminished, while its customer acquisition costs escalated. So the company looked to The Snow Agency, a Shopify Plus certified partner, to reignite new interest in its brand.
Founded by brothers Daniel and Jonathan Snow, The Snow Agency is known for its customized, performance-based marketing strategies for brands like Hiya who are looking to grow. Through experience building their own brands, the agency has generated over $300 million in GMV for Shopify businesses of all shapes, sizes, and niches, and Hiya was no different. The Snow Agency onboarded the brand to Shopify Audiences as soon as the product launched.
With Shopify Plus and Shopify Audiences, Hiya and The Snow Agency saw results fast.
At Hiya, we’re growing rapidly and constantly looking to reach new customers. Shopify Audiences has helped us affordably scale our reach to high-intent audiences—parents who want healthier options for their kids.Darren LittCo-founder, Hiya Health