London, UK, United Kingdom Business Est. 2001 www.underwaterpistol.com

Are you looking to excel in ecommerce? Meet Underwaterpistol; a full-service Shopify Plus agency that creates best-in-class user experiences.

We bring your brand story to life through memorable design, build conversion-driving stores your consumers will love, then elevate your digital marketing to help you grow.

So whether you’re just starting out, rebranding or migrating your store, we’re here to help. From fashion to food to music to subscriptions – our passionate team has you covered.

Featured Shopify Plus clients



The team at UWP are brilliant! They're a talented bunch, who work hard and have exactly the right attitude to get the job done. When faced with a challenge they get stuck in and find a solution, working quickly and efficiently.

Lisa Neatham, Senior E-commerce ManagerGreat Little Trading Company

We initially approached UWP with a very tight deadline. Even though this was an almost impossible task, they were keen to get stuck in and were not afraid of the challenge. We're now working very closely together on a number of projects and have constant communications and great support.

Davies Roberts, CEOFlare Audio

I am very pleased with the work provided by UWP, especially the speediness and pro-activeness they have when you need them.

Caio Petelinkar, eCommerce Trade ManagerTalking Tables