Set up shop on TikTok

Help boost sales with creative content that converts the next generation of customers

A young female smiling while applying a facial serum in a TikTok video. An interface showing beauty products for sale in a TikTok Shop for a skincare brand.

Tap into a ready-to-buy audience

Half of TikTok’s one billion active users report discovering new products through platform ads. Sell to the next generation of highly engaged customers.

Create content that's different, not difficult

Use TikTok’s effective content creation tools to showcase your products and help convert new customers right where they discover your brand.

Keep it simple

Run ads, optimize campaigns, analyze performance, and manage orders, returns, and payments—all from your Shopify admin.

How to sell in TikTok

Find your path to success with these five simple steps.


Choose your niche

Identify your target market and focus on their specific area of interest.


Create a business account

Set up a free TikTok Business Account to access selling features.


Develop engaging content

Create captivating videos that resonate with your audience.


Collaborate with influencers

Partner with popular TikTok influencers to expand your reach.


Promote and engage

Actively promote your content and engage with your TikTok community.

Sell more, faster with TikTok Shop

Showcase your products on TikTok, and help convert new customers with a seamless purchasing experience.

A TikTok video of a woman wearing an under eye mask product. A window overlayed on top features the TikTok App on the Shopify Admin, displaying product statuses for a skincare brand. A product card featuring an under eye mask product.

Sync and start selling

Sync your products to TikTok, then create engaging shopping experiences where customers can discover your products and buy in just a few clicks.

Engage with new communities

Connect with new customers through organic product discovery and help drive sales with features like multi-cart checkout and saved carts.

Manage from Shopify

Promote and sell your products on TikTok while managing your inventory, orders, and more directly in your Shopify admin.

A portrait of Tai Adaya, Founder of HABIT.

Advertising with TikTok has ‘hockey-sticked’ our growth. Seriously, we can't stay in stock! TikTok has allowed us to get in front of the world.


Tai Adaya — Founder


Start selling on TikTok

Create a TikTok account, connect to Shopify, and get your products in front of a brand new audience.