Shopify is building the most ambitious marketing team in the world, and we’re on a mission to make commerce better for every brand of every size. As a senior marketer on the team, you’ll architect and execute campaigns that tell powerful stories and drive opportunities for our mid-market Sales teams. You’ll work closely with leaders across the Sales, Product, Marketing, and Leadership teams in a role that balances strategy and hands-on execution. 

The ideal candidate will have deep experience marketing software products to executive decision makers through acquisition and upgrade channels. This person has demonstrated an elite ability to think like a product marketer to understand the underlying product and market dynamics that underpin hard-hitting campaign content. This role requires someone who is highly creative, understands the full breadth of B2B marketing channels, and knows how to drive results.

Responsibilities

• Context Mastery: Quickly cultivate deep mastery of the product, market and customer context across the commerce landscape to inform strategy and tactics.
• Audience Foundations: Develop the underlying messaging, persona, and narrative documents that cross-functional teams will draw on in order to operate efficiently on top of a set of shared mental models.
• Campaign Strategy: Architect big, full-funnel campaigns that exceed the business' objectives, and shift how decision makers think about building their businesses.
• Content Leadership: Provide the necessary insights and direction to support our content partners in creating high-impact content to anchor our campaigns.
• Hold a High Bar: Live in the details of the work to ensure that everything produced is immensely creative, takes a strong point of view, reflects the Shopify brand in an inspiring way, and impacts the pipeline beyond expectations.
• Live the Funnel: Immerse yourself in the sales and marketing funnel to discern where to invest and what tactics to deploy in order to find new sources of growth.
• Partner with Sales Leadership: Partner closely with Sales leadership to identify leading indicators of opportunity, and execute outbound campaign motions in close partnership with the Sales team.
• Communicate Broadly: Become prolific at sharing plans, results, and opportunities with stakeholders across the organization.

• Experience in a B2B SaaS environment (commerce is a bonus)
• Proficiency building and launching large, full-funnel, B2B marketing campaigns
• Expertise in translating product marketing narratives, positioning, and packaging content and campaigns that drive pipeline.
• History of exceeding results through both acquisition and customer upgrades channels
• A brilliant communicator who can galvanize large working teams towards big milestones
• Demonstrated ability to dig deep into data to find and actionable insights
• 8+ years experience in marketing with a minimum of 5+ years leading campaigns at a technology company
• Deep understanding of the B2B technology buying cycle
• Ability to manage internal communications across many different teams to ensure alignment around priorities, objectives, and results
• Confidence in managing executive stakeholder relationships
• Ability to balance and shift between high level strategic thinking and tactical, detail-oriented execution