About the role
At Shopify, we want to make commerce better for everyone, everywhere. Shopify has 1,000,000+ merchants in more than 175 different countries and is trusted by many Fortune 500 and emerging brands including GE, Nestle, Unilever, Allbirds, and ColorPop. Shopify is now permanently remote and working towards a future that is digital by design. Learn more about what this can mean for you.
在Shopify，我们的使命是让每个人的生意做得更好，不论在哪。Shopify在175个国家拥有超过100万商家，深受包括通用电气、雀巢、联合利华、Allbirds、ColorPop在内的众多财富500强及新锐品牌的青睐。Shopify现实行永久远程办公政策，致力于打造一个digital by design的数字化未来。点击了解更多。
This role will be part of the China Growth Team, helping build our active merchant base and establish Shopify’s leadership in the world’s biggest e-commerce market.
We are seeking a community marketing manager to join and help us connect with merchants, grow Shopify’s active merchant base, and build a vibrant community of merchants across both online and offline events and experiences. You will be at the frontline engaging with merchants and working with team members from growth, content, data, RnD, events, etc. You need to be highly hands-on, innovative, and cooperative and figure out how to build a social community and turn it into a growth channel for merchant conversion and retention.
我们期待中国商户增长 - 社群营销经理的加入，帮助我们与商家保持沟通交流，实现我们的增长目标，并将Shopify的中国社群和线上线下活动运营提升到一个新的水平。你将在一线与商家接触互动，并与growth, content, data, rnd, events等团队合作，使Shopify私域流量不断扩张成长。你需要有高度的实践、创新和合作能力，想办法建立社群并使之成为商家转化与留存路径中的增长渠道。
This role is a remote position available within mainland China, Native Chinese language proficiency is required.
Things you will do：
Grow and retain Shopify's audience of merchants and entrepreneurs by engaging them via social channels
Build and engage the community through a variety of content, programs and engagement strategies to grow, retain, and make the community thrive
Make and implement social and wechat content strategy, manage everyday community communication, and effective content distribution
Work across teams to facilitate online/offline events, webinars, partnered projects, etc.
Be responsible for online event execution, operation, and project management, including customer journey design, creative production, social promotions, and community management, to drive attendance, participation, conversion and retention from merchants
Think out of the box and use growth hacking techniques to scale member growth, design and enhance whole channel performance measurement, and eventually, contribute to active merchants on Shopify
Responsible for tangible growth goals and report out valuable findings for internal knowledge sharing
- 3+ years of relevant working experience, with experience building, managing or leading online communities (from 0 to 1) and turning it into an acquisition channel.
Proven hands-on experience running communities and online/offline events, understanding of common practices, and deep familiarity with social tools or mechanisms relating to livestreaming, community management, tracking, CRM, H5, WeChat, WeChat Work, etc.
Strong judgment on content that will spur conversation and engagement, passion to explore different social tools and newest practices, and mature up-to-date internet operation knowledge system, with successful cases.
Enjoy online communications and being energized about building communities via rules, events, systems, etc. Ability to work independently as a self-starter, with minimal supervision in a results-oriented environment while being a responsible and enthusiastic team player.
Outstanding organization, negotiation, multi-task and prioritization skills and also great verbal and written communication ability in Chinese and English.
Great execution ability and the ability to push things to happen step by step, before deadlines. Obsessed over product building and problem solving.
A deep understanding of the cross-border eCommerce market is preferred
We’re always on the lookout for people who are excited to work on hard problems at a global scale in a friendly, collaborative environment. If this sounds familiar, we’d love to hear from you.
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