Competitive Intelligence Speciliast, Revenue Market Insights (Remote, EMEA)

Job post summary
Location United Kingdom
Team Sales and Account Management

About the role

As a Competitive Intelligence (CI) Specialist, you’ll be a part of a group supporting European Sales, Business Development, and Go-To-Market (GTM) teams. This role will be focused on the intersection between Competitive Intelligence and Sales by partnering with experts to collect, create, and share actionable competitive insights while shaping GTM tactics and strategies.  The CI Specialist will be responsible for building competitive positioning, establishing outbound targeting strategies, providing deal intelligence, and helping to create sales and marketing campaigns. When successful, this role will accelerate merchant acquisition, and increase competitive win rates.


As our merchants reinvent themselves with courage, ingenuity, and drive, we too are reimagining our future. We are revolutionizing how we work and support our merchants by operating in a fully distributed work-from-home “digital by design” environment as we build the future of commerce. Learn more about what this can mean for you.


  • Become a competitive expert. Serve as the go-to-resource for understanding where our competitors are focused, and the strengths and weaknesses of their offerings as compared to Shopify.

  • Lead the proactive competitive intelligence initiative. Monitor news and industry sources to have a nuanced understanding of the competitive landscape - and identify when competitive opportunities arise.

  • Size identified opportunities to leverage across Sales, Business Development, and GTM. Work with stakeholders to build positioning, source leads, create outbound sales and marketing campaigns.

  • Expand competitive battlecard content, providing further insight into product comparisons, competitor claims, objection handling, sales strategies, and more. 

  • Be a primary point of contact between Sales and Competitive Intelligence. Build a roster of internal competitive experts across the organization and manage those relationships within Europe.

  • Serve as an expert resource and work with sales teams on key competitive opportunities.

  • Utilize an array of tools and research methods to understand the European commerce market.


  • Previous experience serving in a Business Development, Account Management, Sales Enablement, and/or Sales Team with a competitive focus OR Market Research, Competitive Intelligence, Product Marketing function.

  • Familiar with B2B SaaS sales cycles, funnels, KPIs, and organizational dynamics.

  • Knowledge of the e-commerce industry and the players within the competitive landscape preferred.

  • Experience in conducting primary market research that drove actionable insights.

  • Proactive, independent thinker with high energy and positive attitude working amongst the chaos of diving into a new market 

  • Proven ability to find unique and efficient approaches to developing and delivering a plan and continually looking for a better way to do things

  • Deep interest in analyzing data and the ability to see beyond the numbers

  • Desire to work in a team environment where you make each other better

  • Have an impact; be involved and do something incredible

  • Great communicator, with anticipation and desire to be highly visible internally

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations Shopify is hiring. Learn more here:

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

How we hire

At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Learn more about our hiring process 

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