About the role
Shopify has redefined commerce. We’ve raised the standard for how businesses of all sizes operate, market, and sell their products and services. With 1.7 million merchants in more than 175 different countries, we continue to grow while looking for innovative ways to impact the market.
We are looking for a bright, passionate product marketer who can help us to deliver on our vision of making commerce better for everyone. This includes helping merchants connect with creators and influencers who are advocates of their products. To do that we need to build the right products, that solve the right problems, for the merchants who need them most — and then make sure those merchants know about the products and are able to grow their business using them. You’ll need to have a growth mindset, have deep empathy for merchants and customers, and be excited to roll up your sleeves and dig for the solution to a complex problem.
The Creator Marketplace Product Marketing Lead will own our portfolio of products that help the right merchants connect with the right creators and influencers. This is a new portfolio that involves bringing new products to market and driving significant adoption/growth of them. This is a people leadership role with several direct reports.
Develop a clear and compelling narrative for this product area by understanding merchant and partner needs, product roadmap, market trends, and competitive forces.
Lead a team of product marketers to bring new products to market and grow adoption, ensuring merchants are getting value from the products. Your team will need to:
Define the go to market strategy to enable successful product launches and growth campaigns by working cross functionally with the partners and our Product Management, UX, Engineering, Marketing, PR, Support, Data and Revenue Operations and Sales.
Create strategies to drive product success through all stages of the merchant adoption funnel from awareness, adoption, through to advocacy
Help influence the products we’re building through deep market analysis, competitive research and merchant/partner feedback. Collaborate with product teams to optimize product elements that boost user engagement and alleviate product issues and gaps.
Run A/B tests to optimize user messaging strategies and quantitatively test hypotheses pertaining to acquisition and engagement strategies
Identify KPIs, set targets, and analyze the results of product launches and growth efforts against those targets
Communicate effectively and often to ensure that all stakeholders are aligned
Extensive experience in product marketing, partner marketing, product or a customer consulting role
The ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
Experience driving bringing new products to market and driving product growth
Experience leading a team
Experience working with an in-house creative team
Excellent communication and organizational skills, while being able to stay focused on the big picture and pay attention to details
A resourceful attitude and positive negotiation skills — you'll be working with a lot of different teams across Shopify as well as with external partners
Experience working in ecommerce or the tech industry - it's important to understand our platform and the products we deliver
Experience using Shopify or any ‘like’ eCommerce platforms
A deep understanding of the social media creator and influencer space
Experience using data/analytics to measure the impact of your work
Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.
Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.
At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.