Growth Program Manager for China and SouthEast Asia (Remote, SG)

Job post summary
Location Asia
Team Marketing and Growth

About the role

The Growth Program Manager for China and SEA owns the funnel metrics across every stage of the funnel to optimize for better conversion. There are teams working on paid marketing channels, growth experiments, SEO and other growth levers, which are aligned to craft teams globally. As a growth program manager, you will be working with cross functional teams: growth, content, data, and R&D, etc. to understand merchant journey, identify opportunities in the funnel, prioritize for the largest opportunities, hypothesize, build A/B tests, interpret results and roll-out winning variants across the countries in your purview. 

You need to be highly hands-on, innovative, collaborative and most importantly, passionate about the merchant experience and obsessed with finding new and creative ways to improve funnel efficiency. 


  • Grow and retain Shopify's merchants by developing marketing strategies that increase conversion and foster retention 

  • Work cross-functionally to build a thorough understanding of the funnel, identify experience gaps and points of frictions for new merchants 

  • Develop holistic A/B experiments to test and improve the journey, including website, signup flow, onboarding emails and so on, prioritizing and scheduling these experiments to be run continuously

  • Identify opportunities to develop, test, implement and scale programs/content that aid in the onboarding, setup and first-sale of new merchants

  • Sharing feedback for product improvements; responsible for tangible growth goals; track, analyze and report on progress towards goals


  • 3+ years of relevant working experience, with experience in lifecycle marketing, customer success, loyalty marketing, email marketing or CRM in China, or for Chinese products targeted at Chinese end users 

  • Full-stack marketer with experience developing and implementing omni-channel, personalized activation and retention programs that increase conversion and adoption

  • Strong understanding of marketing funnels and proven ability to identify growth opportunities at the various stages of the funnel

  • Deep experience using data and analytics to measure, especially tools such as Tableau, SQL, Excel 

  • The ability to thrive in ambiguity, iterate fast

  • Ability to work independently as a self-starter, with outstanding project organization, multi-task and prioritization skills and great verbal and written communication ability in both Chinese and English

  • A deep understanding of marketing B2B and B2C SaaS products and cross-border e-commerce is preferred

We’re always on the lookout for people who are excited to work on hard problems at a global scale in a friendly, collaborative environment. If this sounds familiar, we’d love to hear from you.

Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

How we hire

At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Learn more about our hiring process 

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