Paid Marketing Manager, China

  • Asia
  • Marketing and Growth

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:
  • Care deeply about what you do and about making commerce better for everyone
  • Excel by seeking professional and personal hypergrowth
  • Keep up with an unrelenting pace (the week, not the quarter)
  • Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
  • Bring critical thought and opinion
  • Embrace differences and disagreement to get shit done and move forward
  • Work digital-first for your daily work

About the role

The Performance Marketing Manager for China and SouthEast Asia will help us grow Shopify's merchant base and raise paid marketing campaigns to the next level through strategy, operation, testing, analysis and optimization. In this role you will be responsible for the setup, management, and execution of our paid acquisition campaigns such as SEM and display advertising on domestic channels. You will be working with team members from Growth, Commercial, Data, R&D,  and UX, as well as external vendors and contractors to brainstorm new and innovative ways to drive traffic, improve results and ultimately grow our active merchant base. 

Things you will do

  • Grow Shopify's active merchant base in China through paid acquisition with a focus on major search engines (Baidu, Sogou, 360, etc.) and display networks (Wechat, Douyin, etc.)

  • End-to-end ownership of strategic and operational initiatives behind paid marketing campaigns such as SEM and display, including budgeting, tracking, creative production, landing pages building, etc. 

  • Analyze the impact and efficiency of campaigns across paid channels, keep a continued iterative testing optimizing model and explore opportunity areas

  • Design and execute copy, creative and landing page experiments to constantly improve lead acquisition and activation channel performance

  • Work across teams, use growth techniques to drive more traffic and merchants, report on ideas/results/findings and be responsible for tangible growth goals


  • 3+ years hands-on experience in SEM (Baidu, Sogou, 360, etc.), Display (WeChat, Douyin, etc.), direct media buy and possibly, influencer marketing 

  • Ability to work independently as a self-starter, with minimal supervision while being a responsible and enthusiastic team player in a results-driven marketing environment

  • Understanding of marketing campaign performance tracking, experience with analytics tools and data treatment, obsession with data, details, logical thinking and problem solving

  • Passionate about and ready to explore different paid marketing channels/formats, and to keep up-to-date with the digital ecosystem around the globe

  • Outstanding organization, negotiation, multi-task and prioritization skills and also great verbal and written communication ability in both Chinese and English

  • A deep understanding of the cross-border eCommerce market is preferred

We’re always on the lookout for people who are excited to work on hard problems at a global scale in a friendly, collaborative environment. If this sounds familiar, we’d love to hear from you.

Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

The shape of a Shopify career

Ben joined Shopify as a frontline Support Advisor with no background in programming or computer science. He’s now a Director of Engineering. Spanning 10 jobs on 7 teams in 9 years, Ben’s Shopify career path has twisted and turned as he’s worked relentlessly to pursue a career as an engineer and adapted to the pace of change—all fuelled by personal and professional hypergrowth.

Our mission as a company is to spread entrepreneurship and help individuals become their own bosses and take control over their lives. I truly believe this mission and value in extreme personal growth and development extends to what’s expected as a Shopifolk. Shopify doesn’t like to tell people what to do. Not only is your career in your own hands, a lot of your day-to-day is too, which can be jarring for many people. To thrive here, you need to be someone who’s willing to take big bets on yourself and figure things out on your own.

Ben Cox
Director, Support & CX Engineering

Ben’s growth trajectory


  • A support advisor for 2 years
  • Studied dev skills. Learnt about our API. Became first API support person. Found bugs to fix.
  • Eventually became a software dev


  • Helped launch first finance product for merchants
  • Became senior dev and launched new support contact centre
  • Led a team as a dev manager


  • Scaled a team from 4 to 60+ as a senior dev manager
  • Became Director for Support and CX Engineering

We hire people, not resumes. If you think you’re right for the role, apply now.