About the role
As Partner Marketing Manager for the UK and Ireland, you will be responsible for planning and executing world-class partner co-marketing initiatives to drive new merchants onto the platform. Shopify’s extensive partner network includes technology platforms, eCommerce agencies, Shopify experts, and other organizations, so a deep understanding of the retail and technology landscape is hugely beneficial.
With a laser focus on UKI, you will be part of the EMEA Marketing Team building repeatable, best-practice partner co-marketing initiatives including integrated marketing campaigns, digital activations, virtual, field events, and content. You will work closely with a team of regional Partner Managers to help identify and amplify the efforts of our high-performing partners. Outside of more traditional co-marketing, this will include educating our partner ecosystem, deploying tools and programs, and providing ideas and feedback to the business.
This role requires that you're an excellent marketer, able to nimbly identify and focus on priority initiatives. You must work closely with colleagues in marketing (regional and global teams), partnerships, sales, and merchant success.
Enrich and expand relationships with our local partners by planning and managing co-marketing efforts across the UK and Ireland, including integrated campaigns, field events (virtual and IRL), content marketing and other initiatives
Increase awareness and generate leads locally through partners
Answer partner marketing requests, prioritising workflow, and identifying new opportunities
Educate partner managers and the partner community on global and regional marketing initiatives, including product marketing, customer marketing, digital activations, campaigns, content and PR initiatives
Ensure timely and relevant communications are deployed to keep our partners abreast of program and product enhancements
Manage regional partner co-marketing budget, performance metrics and tracking systems for regular analysis and reporting on impact
Develop and make regionally-relevant partner facing materials to aid with onboarding, training and education
Work closely with Partner Managers to ensure partners are successfully onboarded, activated and engaged.
Minimum 5 years of experience in marketing, including demonstrable work with partner, channel or community ecosystems
Demonstrable experience driving campaigns that are measured, strategic and creative.
Experience running and coordinating IRL events, content-led activations and integrated campaigns
Excellent communication and organizational skills — you’re able to stay focused on the big picture while paying attention to detail
Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
A resourceful attitude and positive negotiation skills - you'll be working with a lot of different teams across Shopify and external ecosystem partners
Fluency in a second language - German and/or French ideal
Experience working in agencies and with developers
Strong knowledge of the ins and outs of the Shopify platform.
At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
If you’re interested in helping us shape the future of commerce, click the “Apply now” button to submit your application. We know that applying to a new role takes a lot of work and we value your time.
Experience comes in many forms, many skills are transferable, and passion goes a long way. If your experience is this close to what we’re looking for, consider applying. We know that diversity of thought makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.
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