About the role
At Shopify, we want to make commerce better for everyone, everywhere. Shopify has 1,000,000+ merchants in more than 175 different countries and is trusted by many Fortune 500 and emerging brands including GE, Nestle, Unilever, Allbirds, and ColorPop. Shopify is now permanently remote and working towards a future that is digital by design. Learn more about what this can mean for you.
在Shopify，我们的使命是让每个人的生意做得更好，不论在哪。Shopify在175个国家拥有超过100万商家，深受包括通用电气、雀巢、联合利华、Allbirds、ColorPop在内的众多财富500强及新锐品牌的青睐。Shopify现实行永久远程办公政策，致力于打造一个digital by design的数字化未来。点击了解更多。
This role will be part of the China Growth Team, helping build our active merchant base and establish Shopify’s leadership in the world’s biggest e-commerce market.
We are seeking a performance marketing manager with proven experience in paid media acquisition to join and help us grow Shopify's merchant base and bring paid marketing campaigns to the next level through strategy, operation, testing, analysis and optimization. In this role, you will be responsible for the setup, management, and execution of our paid acquisition campaigns such as SEM and display advertising on domestic channels. You will be working with team members from Growth, Commercial, Data, RnD and UX and external vendors and media to brainstorm new and innovative ways to drive traffic, improve results and ultimately grow our active merchant base.
我们期待拥有充分实战经验的中国商户增长 - 效果营销经理的加入，帮助实现Shopify商家增长目标，并通过策略、运营、测试、分析、优化与迭代将效果营销活动提升到更高的水平。你将负责设置、执行和管理我们的效果营销活动，如国内的SEM和Display渠道。你不仅要与来自growth、data、rnd和ux的团队成员合作，还要与外部供应商和媒体合作，发掘创新方法来提升流量，提高效果，最终实现活跃商家增长。
This role is a remote position available within mainland China, Native Chinese language proficiency is required.
Things you will do:
Grow Shopify's active merchant base in China through paid acquisition with a focus on major search engines (Baidu, Sogou, 360, etc.) and display networks (Wechat, Douyin, etc.)
End-to-end ownership of strategic and operational initiatives behind paid marketing campaigns such as SEM and display, including budgeting, tracking, creative production, landing pages building, etc.
Analyze the impact and efficiency of campaigns across paid channels, keep a continued iterative testing optimizing model and explore opportunity areas
Design and execute copy, creative and landing page experiments to constantly improve lead acquisition and activation channel performance
Work across teams, use growth hacking techniques to drive more traffic and merchants, report out ideas/results/findings and be responsible for tangible growth goals
- 3+ years hands-on experience in SEM (Baidu, Sogou, 360, etc.), Display (WeChat, Douyin, etc.), direct media buy and possibly, influencer marketing
Ability to work independently as a self-starter, with minimal supervision while being a responsible and enthusiastic team player in a results-driven marketing environment
Understanding of marketing campaign performance tracking, experience with analytics tools and data treatment, obsession on data, details, logical thinking and problem solving
Passionate to explore different paid marketing channels/formats, and to keep up-to-date with the digital ecosystem around the globe
Outstanding organization, negotiation, multi-task and prioritization skills and also great verbal and written communication ability in both Chinese and English
A deep understanding of the cross-border eCommerce market is preferred
至少3年相关实战经验：SEM（百度、搜狗、360等）、Display（微信、抖音等）、Direct media buy、网红营销经验加分
We’re always on the lookout for people who are excited to work on hard problems at a global scale in a friendly, collaborative environment. If this sounds familiar, we’d love to hear from you.
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