PR Manager, German speaking (Remote, Germany)

Job post summary
Location EMEA
Team Marketing and Growth

About the role

Job Description

Shopify’s growing rapidly around the world and we are looking for a dynamic, inquisitive PR Manager, DACH, to join our international communications team.

This role will  help amplify our company narrative across DACH and further our mission to make commerce better for everyone everywhere. We are on the look out for a media relations expert who is eager to tell the global story of Shopify in a hyper-local context focusing on customer and product storytelling, thought-leadership campaigns as well as talent brand building. The candidate will work closely with Shopify’s DACH spokespeople as well as our European partners in marketing, policy and sales. The role reports into the Communications Lead, EMEA based in Germany. 

The successful candidate will bring practical experience in PR and communications roles, trusted media relationships, and is result-oriented. 


  • Drive media coverage around Shopify product and company news, case studies on DACH merchants, and on our trends-based thought leadership

  • Build and expand our DACH media network to deliver creative local campaigns that drive high quality earned media results

  • Support the creation of Shopify’s narrative and messaging for DACH, including the development of briefing materials, press materials, bylines, blog posts, opinion statements and social content

  • Build relationships with influencers in the ecommerce and entrepreneurship space  in DACH to inspire them to create and partner on content that extends Shopify’s brand

  • Day-to-day contact for local agency, including oversight of the PR program


  • 4-7 years’ experience in B2B communications across consumer tech, SaaS and retail disciplines

  • Fluent in English and German

  • Strong media relations experience with a network of media contacts in business, tech and retail publications in DACH 

  • A passion for entrepreneurship demonstrated through work with the DACH startup ecosystem and projects to build profiles for DACH entrepreneurs

  • Creative storyteller with a strong instinct for identifying news angles and emerging themes that Shopify can own in DACH

  • Ability to work and collaborate in a fast-paced, dynamic and deadline-driven environment, with excellent judgement and negotiation skills

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

How we hire

At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Learn more about our hiring process 

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