Producer Social, Brand & Audience Expansion

Job post summary
Location Americas
Team Marketing and Communications

About the role

Core Social at Shopify sits within Brand & Audience Expansion, a team whose mission is to help Shopify reach new audiences and empower more entrepreneurs. Our mission on social is to build a global audience of aspiring and current entrepreneurs across platforms and to inspire movements and affinity towards Shopify through entertaining and educational storytelling. 

As part of building the Core Social team at Shopify, we’re looking for a social writer and producer to create and optimize programming aimed at engaging and expanding our social audiences. This person will collaborate daily with our team of producers to develop best-in-class content across all social media platforms, with a focus on Twitter and Instagram. 

The ideal candidate will be internet culture obsessed; the type of person who loves and interacts with meme culture daily and possesses a deep understanding of how people digest and engage with social content. They should also be a talented and witty copywriter and stay up-to-date on emerging platforms, industry trends, and best practices and be a meticulous project manager with experience managing a publishing calendar. 

Responsibilities:

  • Pitch and create platform-specific (“social-first”) content for Twitter and Instagram

  • Collaborate on social listening and community engagement across social channels

  • Collaborate with peer producers to support campaigns and Shopify initiatives 

  • Analyze publishing results regularly to optimize for audience and engagement growth

  • Assist in the development and implementation of social media strategy and day-to-day publishing across social channels 

  • Experiment on new and emerging social platforms, be part of a team dedicated to social ‘firsts’

Qualifications

  • Proficient understanding of social media platforms (Twitter, Instagram, TikTok, YouTube)

  • Obsessed with social, you live on social platforms and are constantly aware of breaking trends, memes, and viral content 

  • Demonstrated experience in developing social media content from start to finish 

  • Strong visual eye with regard to the creation of graphics, selection of images, for social publishing

  • Ability to write engaging social media copy

  • Exceptional attention to detail and organizational skills

  • Experience managing a publishing calendar with multiple stakeholders

  • Self-starter with ability to meet deadlines in a fast-paced, dynamic environment

How to Apply

So of course we want to see your resume, a cover letter, and links to any social accounts you manage. But, since we like to do things a little differently at Shopify, we would also like you to... 

  1. Share your best ideas for two memes you would turn in to Shopify tweets—what memes would you pick, and what tweet copy would you write to capture Shopify’s world view, values, and mission in a fun way? We’re looking to see how well you capture our Twitter voice in this exercise, so be sure to spend some time on our account

  2. Hypothetical: Shopify is about to announce “Shopify Capital” a new small business funding and loans program to help small businesses scale. Write a tweet announcing this new feature with the goal of getting the news out to both existing Shopify merchants and prospect merchants. 

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

We know that applying to a new role takes a lot of work and we truly value your time. We are looking forward to reading your application. 

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