About the role
As Senior Content Manager, SEA you will oversee and execute content strategy and pipelines for our core Southeast Asia english speaking and expansion markets, while working with the Revenue teams to support a full merchant journey, from first sale to full scale. You are the point person for offering advice on content governance and market approach, while ensuring brand integrity and consistency across our global team and multiple content pipelines.
Our Senior Content Manager, SEA will need to be passionate about improving the merchant, authoring and localization experience. You will grow and develop the Shopify brand for an international audience and play an essential role in Making Commerce Better for merchants in Southeast Asia and beyond.
What You Will Be Working On:
Defining the content strategy for your market(s) in close collaboration with regional and content stakeholders.
Overseeing copywriting and assisting with localization content development efforts in close partnership with local teams and as a part of global content efforts.
Partnering with marketing stakeholders on the development of projects for locally targeted marketing initiatives.
Identifying, developing and implementing content opportunities across channels backed up with timely and informative reporting.
Running a regular cadence of experiments and tests with a focus on improving conversions, product adoption, and growth
Managing editorial calendar for your assigned market and report regularly on the status of projects to key stakeholders and internal customers.
Acting as a champion by overseeing the work of several outsourced resources to promote a positive environment for other team members that fosters improvements to content development as a whole.
Interfacing with executive management as needed and coordinating strategic efforts with both local and international teams.
Participating in market research activities and developing ideas to expand/improve content and its impact on active merchant growth on websites and blogs
Requirements for the Role:
5+ years experience with creative and marketing content creation, strategizing, and management
Strong written communication skills and the ability to bring life to the Shopify brand in a way that is both consistent with our global positioning and meaningful to local culture and customs
Fluency in English.
A deep understanding of local expectations and trends.
A strong understanding of e-commerce landscape in Southeast Asia, especially in the D2C space
Solid, demonstrated cross-functional content and project management experience, in particular with complex content initiatives and senior stakeholder management.
Creative, solution-oriented, hardworking, and analytical mindset.
Ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset.
Ability to manage multiple projects with the right blend of prioritization and hitting tight deadlines.
Strong communication and collaboration skills.
Background working with cross-functional teams including UX designers, researchers, and engineers
Understanding SEO and web-based content KPIs as they pertain to conversion and the ability to drive and grow business in local markets.
Ability to work with technology across multiple platforms as part of the publishing pipeline.
Entrepreneurial mind; if you’ve started a business of your own before that would be great!
Data analysis experience preferred
Experience working effectively within a multilingual, globally distributed team.
2B marketing experience, preferably in e-commerce realm
Understand principles of design and user experience.
Please include a link to samples of your work that show a breadth of experience across a range of content types or a portfolio site with samples of your work along with descriptions of what you contributed to the project, or both.
At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.