Senior Go-to-Market Manager

Job post summary
Location Americas
Team Marketing and Growth

About the role

Shopify is an e-commerce platform with the mission to make commerce better for everyone. It currently powers over 1 Million merchants in more than 175 different countries. Shopify Plus powers some of the world’s largest and most innovative brands like Rebecca Minkoff, GE, KITH NYC, Budweiser, and Kylie Cosmetics. Shopify Plus provides high-volume, high-growth merchants an enterprise e-commerce solution without the traditional headaches.

As a Senior Go-to-Market (GTM) Manager, you will be responsible for bringing Shopify and Shopify Plus platform products to market. Working with cross-functional teams across product, product marketing, marketing, sales, and support, this role will be responsible for creating an end-to-end GTM strategy and executing that strategy in the market. The ideal candidate will have a solid understanding of the product life cycle, market research techniques, excellent communications skills, and proven product marketing, product and audience growth, or life cycle marketing experience, preferably in the B2B SaaS space.  

Job Description

  • Lead cross-functional teams with influence and partner with global and regional individuals to develop and execute GTM strategies for product brands, solutions, and platforms.

  • Partner with product teams and product marketing to develop the GTM foundations such as target personas, messaging and positioning, pricing and packaging, relevant segmentation models, etc. 

  • Deliver research and analysis to feed market insights, competitive intelligence and customer voice into the product discovery process to build capabilities that deliver on merchant needs and expectations. 

  • Create GTM plans that take products, platforms and solutions to market. Empower and enable cross-functional teams to execute on GTM tactics. 

  • Build strong enablement tools for channels such as marketing, sales and support.

  • Use all findings in market to drive customer acquisition, product adoption, and merchant retention with an integrated approach. 

  • Define and implement product-related campaigns that influence platform sales and product growth through events, customer stories, etc. 

  • Work with the integrated marketing team to deliver strategic cross-marketing initiatives beyond product.

  • Use data and analytics to forecast GTM strategy performance and measure impact of all GTM activities from year 1 to year 3. 

  • Be the voice of the customer and the market to bring more Shopify to the world.


  • 3+ years of experience in a product marketing or GTM function 

  • Exceptional skills in leading people and cross-functional teams with influence across a global team with a complex matrix.

  • Strong knowledge of the Saas business models and technology industry in a B2B space. 

  • Experience launching new products in multiple regions, globally.

  • Passion for the product marketing, growth, and lifecycle craft and strong understanding and experience executing the key pillars of go-to- market and/or product marketing

  • Ability to create strong partnerships with sales and account management teams

  • Experience owning the entire buyer and customer experience of a product portfolio and platform

  • Experience managing senior stakeholder relationships

Added Bonus:

  • Proven track record working across multiple marketing channels

  • Experience writing engaging stories

  • In-depth understanding of commerce 

  • Start-up/entrepreneurship experience 

  • Experience building tech products

  • Experience with Salesforce, Marketo

  • Automation Experience

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2020 Sustainability Report to learn more about Shopify's commitments.

How we hire

At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Learn more about our hiring process 

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