About the role
As Senior Manager, Demand Generation, Partners you are responsible for planning and implementing regional demand generation programs with our partners, including ecommerce agencies, Shopify experts, Shopify App developers and other organizations. The objective is to drive acquisition of new merchants onto the Shopify platform and to help partners, merchants, and Shopify grow.
Focused on the US West region, you will be part of a regional marketing team building integrated marketing programs that acquire new merchants to Shopify Plus and Shopify Retail POS. You will work closely with a team of regional partner managers to help identify and amplify the efforts of our best partners. This will include educating our partner ecosystem, running co-marketing growth campaigns, deploying enablement tools, and collaborating closely with our Partnerships team.
This role requires that you’re an excellent marketer, able to nimbly identify and focus on priority initiatives. You must work closely with colleagues in marketing, partnerships, sales, merchant success, launch engineering and support.
Enrich and expand relationships with regional partners by planning and managing lead generation efforts in the US West region including marketing campaigns, field events (virtual and IRL), content marketing and other initiatives
Educate partner managers and the partner community on global and regional marketing initiatives, including product marketing, customer marketing, digital activations, campaigns, content and PR initiatives
Manage the quality and flow of regional Partner Qualified Leads (PQLs)
Identify potential merchant stories to be utilized for both sales, merchant and partner success
Ensure timely and relevant communications are deployed to keep our partners abreast of program and product enhancements.
Drive top of funnel partner acquisition through campaigns that build the partner programs brand and drive conversion in the forms of new partner sign ups.
Manage regional partner marketing budget, financial models, performance metrics and tracking systems for regular analysis and reporting
Develop and make regionally-relevant partner facing materials to aid with onboarding, training and education
Produce and deliver presentations to internal and partner audiences
Assess the effectiveness of your regional initiatives. Report on success metrics, insights, and recommendations.
Answer partner marketing requests, prioritizing workflow, and identifying new opportunities
Work closely with Partner Managers to ensure partners are successfully onboarded, activated and engaged
Work closely with other regional partner marketing managers (US East and Canada) as well as the central Global Partner Marketing team
Must live or be willing to live in the US West
Experience in sales, partnerships or at an agency
Strong experience in marketing, including demonstrable work with partner, channel or community ecosystems
Deep understanding of developer and partner ecosystem audiences and their motivations
Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
Excellent communication and organizational skills while being able to stay focused on the big picture and pay attention to details
Knowledge of how to run successful digital and offline in-person integrated marketing campaigns
Experience helping drive global business, product, and product marketing strategy
A resourceful attitude and positive negotiation skills - you'll be working with a lot of different teams across Shopify and external ecosystem partners
At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
We know that applying to a new role takes a lot of work and we truly value your time. We are looking forward to reading your application.
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