Senior Manager, Product PR

Job post summary
Location Americas
Team Marketing and Communications

About the role

As senior manager on Shopify's product communications team, you will help us in (1) telling our deeper tech story about the performance of the Shopify platform, (2) leading communication for Ecosystem, the growing community of developers and partners who build apps, design themes, and offer services that enable Shopify merchants to more effectively run their businesses (3) collaborating with our teams to develop and amplify technical thought leadership platforms across all relevant product categories. 

This individual has deep media relations and storytelling experience with developer, engineering, and tech audiences. They understand the power of traditional media, but experiment with and are excited by new storytelling opportunities and content formats - especially in those places where tech, dev, and engineering audiences go for information. In short, they know what it means to be relevant and innovative in a rapidly changing media landscape. 


  • Build Shopify's brand awareness as the entrepreneurship company through technical product public relations 

  • Drive technical media for the Shopify platform and the Shopify Ecosystem 

  • Devise communications strategies surrounding new feature and product launches, influencer, and social impact programs - specifically to technical audiences

  • Develop the the thought leadership platform for Shopify’s CTO

  • Define key messages and prepare talking points and briefings, coaching key spokespeople as needed

  • Build strong media relationships and continuously deliver across broadcast, print, and online outlets; experiment with new formats including podcasts, YouTube, and others

  • Leverage Shopify’s proprietary data to share trends and findings with relevant media

  • Conceptualize and implement fresh campaigns, partnerships, and other news-driving initiatives to build and sustain buzz

  • Collaborate with agency partners and work cross-functionally across various internal teams including product, marketing, brand, and others

  • Support broader Communications team in general press office duties including vetting and responding to inquiries


We are looking for someone who is energized by the intersection of entrepreneurship, commerce, and tech with a passion for media relations and storytelling. The ideal candidate has:

  • Significant experience in product and/or technical communications with a track record of success in driving coverage across top-tier media North American outlets

  • Experience in tech (startups, enterprise, developer audiences) 

  • Experience working with execs and developing thought leadership platforms 

  • Thrives on change, able to work in a fast-paced environment and quick to adapt and pivot as required

  • Creative storyteller, able to see opportunities where they may not be obvious; tapped into all things tech

  • Ability to operate autonomously, able to get things done with little supervision

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

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