About the role
The Marketing Strategy and Operations team works cross-functionally across all Revenue Marketing teams to own the Marketing foundations and oversee the governance of data management, marketing campaign processes, project management, planning, workflow management, market insights, competitive intelligence and reporting that keeps our marketing team moving quickly.
As a Senior Marketing Operations Manager, Performance & Analytics, you will be reporting to the Marketing Operations Lead and working with an amazing cross-functional team in a fast-paced environment where communication and collaboration are always instilled. We need you to be our subject matter expert for all performance data to understand the entire Sales & Marketing funnel. Your talents in predicting insights will shine in this position as high-quality results bring high payoff.
Monitor and analyze key performance indicators as well as overall campaign results
Proactively identify challenges to campaign success and work with the agile team to find and implement solutions
Produce meaningful marketing dashboards and deliver monthly cross-channel performance reports with actionable insights in Salesforce, Bizible, Marketo
Offer proactive feedback, strategic insights and ideas for campaign improvement
Partner with our Data Science team to uncover data driven insights to support the development of marketing and sales strategies for segmented campaigns
Create and support the Marketing teams with data-driven insights.
Work closely with Data Science teams on funnel analysis and metrics
Create, run and maintain daily, weekly, monthly and quarterly reports to help manage the business and identify trends and opportunities
Bring data informed insights to forecasting, capacity planning, productivity, costing, and budgeting
Prepare and deliver presentations and reports for internal stakeholders
Run ad hoc analysis to understand full Sales & Marketing funnel and provide insight to optimization areas and growth opportunities
Collaborate with other functional departments on key company initiatives
Operationalize reporting and related processes to monitor and assess the success of the campaigns
The ability to thrive in chaos, to be comfortable with ambiguity and think quickly on your feet
Financial acumen to understand the financial results of campaigns
Proven experience working with and deriving insight from large data sets
You love tackling the most difficult challenges and know how to get to the best solution
Detail-oriented - nothing gets overlooked when it comes to you
Willing to go the extra mile with a strong work ethic; self-directed and resourceful
Technically savvy: You embrace the opportunities to get into technology and you can learn it quickly
Strong skills with data manipulation tools such as Alteryx, Tableau and Mode
Experience with Marketing Automation, CRMs, attribution and business intelligence platforms
Passion and an interest in Marketing, Sales and Business operations
Confident and proactive team player - cross-functional collaboration is critical
Excellent communication and organizational skills with great attention to detail
A resourceful attitude and negotiation skills - you'll be working with a lot of different teams across Shopify and external partners
Compelling executive presence and stakeholder management abilities with senior cross functional leaders
Please respond to the following questions. Responses can be filled out under the Message to Hiring Manager box.
- What is your approach when a campaign is underperforming?
- What are the most important metrics to look at with a marketing campaign?
- How do you align Sales and Marketing to track the right business KPIs?
At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
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