Sr. Lead, Product Communications (Remote, Americas)

Job post summary
Location Americas
Team Marketing and Growth

About the role

Our communications team is looking for an experienced technical storyteller to help lead Core and Ecosystem Product Communications at Shopify.   Working cross-functionally, the ideal candidate will oversee two critical areas of the Shopify product scope:

  • Shopify Core - the main Shopify platform, including low code/no code capabilities available to merchants via the Online Store and tools like Checkout, shipping offerings, insights and analytics, as well as maximum code Custom Storefronts. The candidate will be able to demonstrate a critical understanding of our core platform and identify opportunities to elevate Shopify’s technical capabilities. 

  • Shopify Ecosystem - our community of developers who give merchants access to critical commerce technology with more than 8,000 expertly built apps available via the Shopify App Store.


  • Be part of the product communications leadership team for North America while managing agency partners and collaborating with various stakeholders across Core and Ecosystem product areas, international, legal, IR, etc.

  • Maintain close relationships with Product Marketing counterparts and stakeholders, including Shopify Engineering, to collaborate on product launches and storytelling moments 

  • Build Shopify’s technical storytelling machine, showcasing how our platform and technology empower entrepreneurs everywhere while being innovative and creating the future of commerce on the internet 

  • Extend Shopify’s Ecosystem opportunities in the media, identifying new ways to resonate with developer audiences and tell the full story of being a developer-entrepreneur on Shopify 

  • Leverage strong media relationships and continuously deliver impactful storytelling across broadcast, print, and online outlets; experiment with new formats and mediums including podcasts, YouTube shows, Twitter Spaces, Substacks etc.

  • Devise communications strategies surrounding major company efforts and launches

  • Brief and prepare executives for media interviews, speaking engagements, and general thought leadership initiatives

  • Provide senior counsel and support as required for inbound media inquiries and issues

  • Collaborate with regional counterparts in EMEA and APAC to ensure effective rollout of global campaigns


  • Passion for technology, tech and product trends, and of-the-moment conversations
  • Strong experience crafting and executing thought leadership campaigns for technical subject matter and innovative topics

  • Bold, creative, and strategic thinker with attention to detail and a deep understanding of what it takes to execute impactful product comms - a willingness to dig deep into the technology and understand it, while being able to elevate the storytelling

  • An experienced comms professional who is willing and excited to think beyond the traditional (and can demonstrate experience doing so); open to questioning orthodoxy and willing to experiment with different, and sometimes unconventional, ways of sharing news

  • Comprehensive understanding of the tech and business media landscape that is evolving beyond traditional national print and online outlets to include influencers, podcasts, vlogs, and much more

  • Expertise in navigating and mitigating platform incidents 

  • Understanding of global communications strategy development and roll-outs

  • Demonstrated impact in landing meaningful coverage and cultivating media relationships

  • Strong writing, editing, speech and presentation skills are absolutely essential

  • Experience with people management 

  • 10+ years experience in PR, communications or a related field

It’d be great if you had experience with:

  • Leading PR, Communications or Media at a tech company

  • Working at the management level at an agency with experience working with tech clients

  • The Shopify platform - firsthand experience building or running a store


All your information will be kept confidential according to EEO guidelines.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.

How we hire

At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Learn more about our hiring process 

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