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KASH Beauty increases conversions by optimizing its storefront for international markets

KASH Beauty Hero Image

When KASH Beauty—a cosmetics brand created by Ireland’s most-followed beauty influencer and makeup artist Keilidh Cashell—launched in September 2020, it only allocated a small storage room for its stock. Within months, it needed multiple warehouses. What didn’t it need? A new platform.

The brand knew it could rely on Shopify Plus to handle the high-volume traffic surges following posts on Keilidh’s social accounts, where she has more than 2.8 million followers. But it’s not just one-off sales—app integrations such as Klaviyo have allowed the brand to build a loyal following through precision segmentation, retargeting and remarketing. Today, KASH Beauty is rapidly scaling across borders with ease, thanks to Shopify Plus’ customizable international storefronts.

If you're looking to go into a new country, your marketing, your copywriting and your currency all have to be in line with that culture. We're seeing significant growth and we have a lot of things up our sleeves. With Shopify’s international storefronts, they're going to make a much better customer experience and increase the conversion rate.

KASH Beauty

Conor Cochrane — Director

Industry

Health, Beauty, and Cosmetics

Previous platform

Shopify

Use case

Global Commerce, Growth and Scale, Apps and Integrations, Upgrades

With Shopify, KASH Beauty saw results fast.

15%

(up to) Increase in AOV year-over-year

150%

(up to) In online sales year-over-year

45%

Repeat customer rate

Join the ranks of brands changing health, beauty, and cosmetics every day.

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