Connectto consumer

Shopify Editions | Summer ’22
A collection of product updates across all of Shopify

ENTER DEV MODE

Connectto consumer

ENTER DEV MODE

Shopify Editions | Summer ’22
A collection of product updates across all of Shopify

Welcome to Shopify Editions, where twice a year we show you everything that we’ve been building. We know that brands need new ways to engage with their customers—and that means creating new connections. So this release of Editions features everything you need to win in the new era of commerce: Connect to Consumer.

Find new customers by putting your products in front of the right buyers and drive more sales with Shop Cash. Convert every customer across international markets with built-in B2B and Shopify POS. Create powerful and expressive custom storefronts or exclusive NFT commerce experiences. Build long-term relationships with new engagement tools and deeper access to customer insights. Run your business better with a faster, more-streamlined Admin, and easily fulfill every order with SFN and 2-day delivery. If there’s something else you need, apps built on the world’s best commerce platform have you covered.

The C2C era is here. Let's connect.

01.

Find Customers

Connect with high-value buyers and increase sales—on your own terms

Shopify Audiences

Find your next best customer

Find your next best customer

Finding new customers with digital ads has become harder and more expensive. That’s why we built Shopify Audiences. Shopify Audiences is a new app from Shopify that helps you find your next best customer. Shopify’s unique view on purchase intent and our merchant network helps identify buyers who are looking for your products. Create and export high-interest audiences to ad platforms like Facebook.

Find your next best customer

Finding new customers with digital ads has become harder and more expensive. That’s why we built Shopify Audiences. Shopify Audiences is a new app from Shopify that helps you find your next best customer. Shopify’s unique view on purchase intent and our merchant network helps identify buyers who are looking for your products. Create and export high-interest audiences to ad platforms like Facebook.

  • High conversion rates, better performing ads

  • Smart audience creation with machine learning

  • Integrated to Shopify and ad platforms

Shop Cash

Reach 100MM engaged buyers with Shop Cash offers

Reach 100MM engaged buyers with Shop Cash offers

Shopify is rewarding buyers with millions in Shop Cash for their eligible Shop Pay purchases. With Shop Cash offers, you can multiply their earnings to incentivize first-time sales on the Shop app.

Reach 100MM engaged buyers with Shop Cash offers

Shopify is rewarding buyers with millions in Shop Cash for their eligible Shop Pay purchases. With Shop Cash offers, you can multiply their earnings to incentivize first-time sales on the Shop app.

  • Target new customers on the Shop app

  • Get higher conversions with Shop Pay

  • Only pay for successful sales

Twitter Shopping

Highlight your products directly on your Twitter profile

Sell your products directly on your Twitter profile and tap into an audience of hundreds of millions of users who use Twitter every day.

Dovetale

Find creators, build community, and sell more products

Building relationships with creators and influencers is key to growing your business, finding new audiences, and driving sales. Dovetale is Shopify’s all-in-one creator management tool that helps you find new creators, build authentic communities, better manage relationships, and track affiliate sales.

Linkpop

Make your link in bio shoppable

Linkpop is a free link in bio tool designed for commerce, powered by Shopify’s fast and secure checkout. With a shoppable link 2x more likely to convert, curate everything you’re creating online like your website, blog, playlists, and more—all from your social media bio.

Marketplace Kit

Build shopping experiences into any platform with our flexible APIs

Connect your platform to millions of merchants and brands with shopping experiences built with Shopify’s Marketplace Kit. Trusted by global platforms like Twitter, Tik Tok, and Spotify.

02.

Convert Shoppers

Offer buyers everywhere options that convert, using the world’s most-trusted checkout

B2B on Shopify

Sell to your direct and wholesale customers—integrated in one store

Sell to your direct and wholesale customers—integrated in one store

With B2B on Shopify, the most essential and powerful wholesale features are now built right in the Shopify admin. That means you can harness the full power of the Shopify platform to run your entire business, all in one seamless, customized shopping experience. This is the B2B platform you’ve been waiting for.

Sell to your direct and wholesale customers—integrated in one store

With B2B on Shopify, the most essential and powerful wholesale features are now built right in the Shopify admin. That means you can harness the full power of the Shopify platform to run your entire business, all in one seamless, customized shopping experience. This is the B2B platform you’ve been waiting for.

  • Set wholesale pricing and net terms

  • Customize with themes and discounts

  • Sell from one storefront or use a dedicated store

Shopify Point of Sale

Sell where people shop—in person, online, and everywhere in between

Sell where people shop—in person, online, and everywhere in between

Whether you're just starting up or already building your retail empire, Shopify Point of Sale is the best way to sell in person—across any device, in more retail locations, and in many different countries. Accept payments right from your iPhone. Sell anywhere with the latest Shopify POS hardware.

Sell where people shop—in person, online, and everywhere in between

Whether you're just starting up or already building your retail empire, Shopify Point of Sale is the best way to sell in person—across any device, in more retail locations, and in many different countries. Accept payments right from your iPhone. Sell anywhere with the latest Shopify POS hardware.

  • Tap to Pay on iPhone (US only)

  • Google local inventory sync

  • More locations and Product Metafields

Shopify Markets

Everything you need to sell worldwide

Everything you need to sell worldwide

Shopify Markets simplifies international selling by helping you reach new geographic regions and optimizing your business to drive global sales—all from one place in your Shopify admin. Drive up to 40% higher conversion rates in international regions by customizing your storefront for each market to improve the buying experience for customers.

Everything you need to sell worldwide

Shopify Markets simplifies international selling by helping you reach new geographic regions and optimizing your business to drive global sales—all from one place in your Shopify admin. Drive up to 40% higher conversion rates in international regions by customizing your storefront for each market to improve the buying experience for customers.

  • Set price lists and domains by market

  • Sell in each market's local currency and language

  • Collect duties and import taxes at checkout

Shopify Checkout

Leverage the global scale of checkout; unlock the power of Shop Pay

Trust the most reliable, highest converting, 1-click checkout on the planet and turn browsers into buyers with a 70% higher checkout-to-order rate than any standard checkout. With Shop Pay you also get a 4X faster checkout experience and an 11% higher conversion than other accelerated checkouts.

Checkout Extensibility

Customize your checkout with powerful apps and branding tools

Shopify Plus exclusive

Shopify Plus merchants can now customize their checkout using apps. Add branding, loyalty programs, recommended products, and more. It’s secure, fast, and upgrade-safe, all while integrating with Shop Pay for the best-converting checkout on the internet.

Shop Pay Enhancements

Now including fraud protection and more installment options

Boost average order value with our new and flexible built-in buy-now-pay-later options and fulfill without fear with free fraud protection, now available with Shop Pay.

Discount Combinations

Combine different discounts on the same order

Finally—now you can combine discounts on the same order making it easy to launch promotions that win new customers, get repeat business, and increase conversions.

Pre-orders and More

Drive conversion with purchase options your buyers love

Shopify now offers more pre-orders, subscriptions, and "try before you buy" apps that are fully integrated into our platform. You can lock in more sales and give your customers the flexible purchase options they want.

New products and features: Pre-Orders, Subscriptions, and Try before you buy.
03.

Create Your Story

Build your brand and tell your story online as only you can

Hydrogen + Oxygen

The Shopify stack for headless commerce

The Shopify stack for headless commerce

Build fast, headless storefronts with a React-based framework built by Shopify, for Shopify. From pre-built components and starter templates, to hooks and utilities that map directly to Shopify’s APIs, Hydrogen gives you the tooling you need to accelerate development. Then deploy with one click on Oxygen, our globally distributed hosting solution. Deliver performant storefronts wherever customers shop.

The Shopify stack for headless commerce

Build fast, headless storefronts with a React-based framework built by Shopify, for Shopify. From pre-built components and starter templates, to hooks and utilities that map directly to Shopify’s APIs, Hydrogen gives you the tooling you need to accelerate development. Then deploy with one click on Oxygen, our globally distributed hosting solution. Deliver performant storefronts wherever customers shop.

  • Go from build to launch faster with Hydrogen

  • Deploy Hydrogen sites with one click on Oxygen

  • Hosting included as part of your Shopify plan

Tokengated Commerce

Unlock exclusive products and experiences for your community with NFTs and Tokengated Commerce

Unlock exclusive products and experiences for your community with NFTs and Tokengated Commerce

With Tokengated Commerce, your fans can connect their crypto wallets to your store and unlock personalized benefits with their NFTs—like exclusive merchandise, early access to drops, cool collabs with other brands, or even IRL experiences.

Unlock exclusive products and experiences for your community with NFTs and Tokengated Commerce

With Tokengated Commerce, your fans can connect their crypto wallets to your store and unlock personalized benefits with their NFTs—like exclusive merchandise, early access to drops, cool collabs with other brands, or even IRL experiences.

  • Tokengate in your store or Shop App

  • Create tokengated experiences with Web3

  • Buyers breeze through checkout with Shop Pay

Online Store: Editor and Theme Updates

Powerful themes for your storefront, built for conversion

We’ve released 8 new free themes and 10 new premium themes that are designed for conversion and offer new and powerful ways to customize your storefront.

Metafields

Manage custom fields across the core aspects of your business

More powerful metafield types that work across more aspects of your business like customers and orders. Once created, dynamically showcase your custom information across your storefront.

Search & Discovery App

Increase conversions with customizable search, filtering, and product recommendations, so your customers can find products they love at the moment they're most likely to buy them. Sign up to be considered for early access.

04.

Build Relationships

Know your best customers and turn them into lifelong fans

ShopifyQL Notebooks

More commerce insight, less data science

More commerce insight, less data science

Easier and faster access to business data means you don’t have to rely on a data scientist to know your business inside and out. With ShopifyQL Notebooks, you now have access to a query language that’s built for commerce. This allows you to write your own data story and build your own path to uncovering insights and business opportunities.

More commerce insight, less data science

Easier and faster access to business data means you don’t have to rely on a data scientist to know your business inside and out. With ShopifyQL Notebooks, you now have access to a query language that’s built for commerce. This allows you to write your own data story and build your own path to uncovering insights and business opportunities.

  • Access all your data from a single interface

  • Get answers fast with an SQL-like language

  • Combine data and business context to uncover insights

Customer Engagement Tools

Email, chat, marketing automations, and segmentation—all within Shopify

Email, chat, marketing automations, and segmentation—all within Shopify

Never miss a customer connection. Build beautiful, on-brand campaigns with Shopify Email customization tools. Save time by automating emails, and increase conversions by targeting specific customer groups. Foster stronger relationships with your customers through 24/7 chat. And soon, you’ll be able to grow your customer list and capture important customer data with the ability to put forms on every page.

Email, chat, marketing automations, and segmentation—all within Shopify

Never miss a customer connection. Build beautiful, on-brand campaigns with Shopify Email customization tools. Save time by automating emails, and increase conversions by targeting specific customer groups. Foster stronger relationships with your customers through 24/7 chat. And soon, you’ll be able to grow your customer list and capture important customer data with the ability to put forms on every page.

Re-engage Customers

Meet your best customers on Shop

Turn first-time customers into your best customers with Shop’s free re-engagement tools like post-purchase offers, personalized product recommendations, and prioritized search.

New products and features: Post-purchase offers, Shop Favorites, and Search.

Shopping made better on Shop

Create stronger customer relationships with the app built for shopping

Shop is your out-of-the-box app strategy for building brand loyalty through richer shopping experiences. Customize your Shop Store and get featured in curated collections in the home feed.

New products and features: Shop Stores and Collections.
05.

Run Your Business

Gain logistics superpowers—discover the hundreds of ways we make managing your back office easier

Admin Enhancements

Dozens of improvements to your everyday Shopify experience

Dozens of improvements to your everyday Shopify experience

As we build for our merchants, small and discreet improvements can have a major impact on the overall experience and performance of the platform. We’ve launched dozens of features and redesigns that enhance how you upload, edit, organize, and set up in Shopify, with many more to come.

Dozens of improvements to your everyday Shopify experience

As we build for our merchants, small and discreet improvements can have a major impact on the overall experience and performance of the platform. We’ve launched dozens of features and redesigns that enhance how you upload, edit, organize, and set up in Shopify, with many more to come.

Shopify Fulfillment Network

Less time shipping, more time building your business

Less time shipping, more time building your business

Shopify Fulfillment Network helps you grow your business with verified 2-day delivery to convert more buyers. Benefit from free storage for six months per item so your upfront costs are low and returns are simplified to maximize your inventory. Spend more time on marketing, customer relationships, and launching new products, while the Shopify Fulfillment Network takes care of your fulfillment, and soon, your entire supply chain.

Less time shipping, more time building your business

Shopify Fulfillment Network helps you grow your business with verified 2-day delivery to convert more buyers. Benefit from free storage for six months per item so your upfront costs are low and returns are simplified to maximize your inventory. Spend more time on marketing, customer relationships, and launching new products, while the Shopify Fulfillment Network takes care of your fulfillment, and soon, your entire supply chain.

  • 2-day delivery & seamless returns

  • Simple, all-in-one pricing

  • Free storage for 6 months/item

Shop Promise

The best way to earn trust with billions of buyers

Grow your sales and get discovered by billions of buyers across platforms by showing your commitment to fast, reliable 2-day deliveries and hassle-free returns with the Shop Promise badge for your store.

Order and Inventory Management

Fulfill orders faster with shipping automation and accurate inventory tracking

Shopify’s fulfillment and inventory solutions help you work more efficiently, expedite fulfillments with bulk label printing, automate repetitive tasks, and accurately track inventory.

Shopify Shipping Goes Global

Shopify Shipping now available in the UK and France

Merchants in France and the UK can now use Shopify Shipping to save time and money on shipping labels. It’s easy to use, set-up is simple, and it’s all managed directly inside Shopify.

Supplier to Buyer Logistics

Shopify’s expanding supply chain offering

With our planned acquisition of Deliverr, we’re building faster delivery, smarter inventory, and pre-fulfillment logistics support with Flexport. We’re making managing your supply chain easy, while giving you new growth channels and tools used by the largest brands.

Shopify Flow

Build the automated workflows that you need to succeed

Shopify Flow lets you build custom workflows to automate commerce-specific tasks, like inventory tracking, fraud detection, and email campaigns, so you can focus on what actually grows your businesses. And now, Flow is available to all merchants on the Shopify plan and above.

06.

Scale and Build

Build on the platform defining the future of commerce

Built for Shopify

Apps that look and perform like they’re a part of Shopify

Apps that look and perform like they’re a part of Shopify

Offering the best commerce apps in the world is a mission-critical goal at Shopify. Built for Shopify is a new program that provides the tooling, functionality, and documentation to build an app that looks and performs like it's part of Shopify. With our new app design guidelines and incentives, it’s never been easier or more rewarding to build a high-quality Shopify app.

Apps that look and perform like they’re a part of Shopify

Offering the best commerce apps in the world is a mission-critical goal at Shopify. Built for Shopify is a new program that provides the tooling, functionality, and documentation to build an app that looks and performs like it's part of Shopify. With our new app design guidelines and incentives, it’s never been easier or more rewarding to build a high-quality Shopify app.

  • The best commerce app ecosystem in the world

  • Seamlessly integrated within the Shopify admin

  • Increased usability and performance

Shopify Functions

Customize Shopify to meet your commerce needs

Shopify Functions lets developers build apps that customize discounts, shipping, and payment settings and then configure them in the Shopify admin. Functions were built to scale up for major sales events and still execute in under 5 milliseconds. Look out for more APIs coming soon.

Data Protection

Securely share personal data only when necessary to run your business

Take control over which apps access customers' personal data. Shopify is enhancing controls to support your path towards compliance with privacy and data protection rules by adding new data minimization, transparency, and security requirements for apps.

Shopify Balance

Manage your money and business in one place

Shopify Balance is a free money management account for your business, so you can skip the bank and manage your money in your store’s admin. Get paid faster, use your card everywhere Visa is accepted, earn rewards, pay no monthly fees, and stay on top of your finances with Shopify Balance.

Shopify Capital

Quick, hassle-free funding for Shopify merchants

Shopify Capital has increased funding for first-time borrowers to help them accelerate growth and go farther, faster.

Planet—An App From Shopify

An app to power carbon-neutral shipping and connect with customers

Make all your deliveries carbon neutral, support cutting-edge carbon removal projects, and tell your customers all about it with storefront icons.

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