CPG and FMCG organizations are jumping on the D2C bandwagon ... and with good reason.
More data. Better margins. Unique product offers. And a deeper connection to your core audience are all benefits of D2C.
But how do you get started?
To help guide you, we’ve created a brand manager’s how-to guide written by the very person responsible for helping brands like Nestle, PepsiCo, Unilever, GE, and more launch their D2C expressions.