60 search results for “special guest contributor”

10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

Black Friday, Cyber Monday Email Segmentation

It’s the most important weekend of the year… and your email performance is more likely to be lower than usual. 

Revenue per email sent is 4x higher on an average day than on Cyber Weekend.  

A depressing 0.14% of all emails convert on Cyber Weekend. The cold hard truth is that simply sending more email doesn’t guarantee success. 

That's not to say you shouldn't send emails ... 

Despite its dip in average performance, 27% of sales driven by email. And fortunately for you, we've got 10 tactics for you to make the most of your email marketing campaigns for the Cyber Weekend. 

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Supercharge Your Instagram Sales Funnel with Lessons from a Multi-Million Dollar Business

Supercharge Your Instagram Sales Funnel with Lessons from a Multi-Million Dollar Business

How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

Back in 2015, Foundr Magazine grew their Instagram following from 0 to 400,000 in less than a year.

Today, they’re sitting at over a million.

Followers, however, were just the start.

Instagram was also central in …

  • Creating a monthly readership of over a 100,000 unique visitors
  • Generating 30,000 new email subscribers in 30 days and eventually building a list of over 250,000
  • Increasing onsite conversions by 30%
  • Bootstrapping themselves into a multimillion-dollar digital-media company

And they’re far from alone.

Today, Foundr’s Content Crafter Jonathan Chan reveals not just the tactics they use at Foundr … but how ecommerce brands can supercharge their funnels and drive bottom line results.

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Global Fulfillment: A Guide to Finding the Right Shipping Partner

Global Fulfillment: A Guide to Finding the Right Shipping Partner

Global Fulfillment: A Guide to Finding the Right Shipping Partner Internationally

Mounting costs. Zero reliability. And a growing pile of customer complaints. 

Those are just a few of the fires global fulfillment can spark.

Naturally, given the rise of international ecommerce … going global is no longer a choice, but a necessity. 

If you find yourself in a similar situation — or, if you’re about to launch a new global ecommerce strategy — it’s time to consider an international fulfillment partner. Here’s how.

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The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money

For any company, running out of inventory is painful.

When you’re in the middle of a three-year 2,754% growth spurt, running out of inventory for a full six weeks is close to hell... 

For Spikeball, that’s exactly what happened in 2014.

If you’ve been hit with a supply chain or logistics issues, you know the pain firsthand. If you haven’t yet — the best way to deal with these issues is to prevent them.

Today, Sourcify CEO Nathan Resnick shares seven signs your supply chain is losing money, what they mean, and how your supply chain logistics can be drastically improved …

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10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

What do Beanie Babies, Bop It, the Nintendo Virtual Boy, and the Apple Newton have to do with B2B ecommerce?

One word: trends.

In every case, success and failure — frenzy or flop — turned and continues to turn on an organization's ability to match their product, their marketing, and their approach to sales … with exactly what the wider culture wants.

In the case of B2B ecommerce, ten trends define the characteristics of growth. Here's what they are and how to apply them …

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How to Amass +110k Micro-Influencers on Instagram & Increase Referral Sales 300%

How to Amass +110k Micro-Influencers on Instagram & Increase Referral Sales 300%

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To quadruple sales, reduce customer acquisition costs, and create a loyal army of brand fanatics willing to sell your products for free … 

You’re gonna have to do something most don’t: crack the Instagram code. 

But we’re not talking Instagram marketing in the traditional sense. 

Instead, today’s guest post — from the CEO of one of the world’s fastest-growing brands — illustrates the exact process being used to turn Instagram into a high-growth referral marketing engine powered by more than 100k highly engaged brand evangelists … 

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Direct-to-Consumer Business Model in CPG: How-To Guide for Brand Managers

Direct-to-Consumer Business Model in CPG: How-To Guide for Brand Managers

CPG and FMCG organizations are jumping on the D2C bandwagon ... and with good reason. 

More data. Better margins. Unique product offers. And a deeper connection to your core audience are all benefits of D2C. 

But how do you get started? 

To help guide you, we’ve created a brand manager’s how-to guide written by the very person responsible for helping brands like Nestle, PepsiCo, Unilever, GE, and more launch their D2C expressions. 

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Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

“Social media has changed …”

Fill in the blank with just about anything — relationships, marketing, ecommerce, parenting — and you’ve got yourself a viral headline in the making.

Unfortunately, you’ve also got every chance in the world for click bait, cliche, and … crap.

Today, we’re taking a risk.

Not only are we kicking things off with “Social media has changed …” but we’re also taking aim at one of the most overused buzzwords online: Instagram influencer marketing.

The good news is this might just be the most in-depth, data-backed, uber-practical article on Instagram influencer marketing ever.

From direct influencer and agency contributions to exact copies of outreach messages and emails right down to a Google Sheets video, this one is good …

 

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Esales Order Management: Is Your Esales Order Processing System Killing Growth?

Esales Order Management: Is Your Esales Order Processing System Killing Growth?

Esales Order Management: Is Your Esales Order Processing System Killing Growth?

Operating any business — particularly a high-growth organization — is a rush … a roller coaster ride where you live the ups and downs every day. 

The question is, “Are you truly in control?” 

Regardless of your stage of growth or digital maturity, backend operational systems are often the last to be brought into the digital era. 

Systems and processes designed to support esales order management and esales order processing fall into this camp. 

Alongside data from a new, original study, this article unearths the issues that surround poor order and inventory management … and offers a way forward. 

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“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

It happened again.

You worked long and hard on your sales plans. You crunched the numbers from last season. You projected into the future.

It all seemed so beautifully anticipated.

But here it is:

Your tenth, twentieth, maybe even thirtieth customer complaint … that the one thing they want is out of stock.

Is inventory management doomed to be hit or miss? Can you really anticipate everything? Or is that kind of foresight just a myth?

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