22 search results for “Dan Virgillito”

The 8 Most Creative Halloween Advertising Campaigns of 2016

The 8 Most Creative Halloween Advertising Campaigns of 2016

Halloween is when brands can really let loose and share their sense of humor or appetite for terror.

Maybe it's it's the nature of the holiday, but Halloween makes for the most interesting and creative advertising of the year. 

Just for fun, we rounded up our eight favorite campaigns of the year. 

They're everything from cute to terrifying and are all incredibly creative. Take notes, because each can teach a very valuable lesson about seasonal advertising. 

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Why Successful Startups Stumble

Why Successful Startups Stumble

Your chances are 1 in 500...

Those are the odds you'll grow your business to $100 million in sales. Scaling rapidly and profitably is rare despite all of the millionaire success stories that litter entrepreneurial trade publications.

One key reason startups don't scale?

It may seem counterintuitive, but doing "whatever it takes" can actually backfire. Unfortunately passion isn't enough. That's why we're going in depth today and offering a detailed blueprint you can follow to beat the odds to scale your business...

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Overhauling Your Customer Acquisition Model: How to Spend Your Budget Where It Really Counts

Overhauling Your Customer Acquisition Model: How to Spend Your Budget Where It Really Counts

 Overhauling Your Customer Acquisition Model

Remember the good ol’ days when crafting a customer acquisition model was like a reliable recipe?

A user-friendly site, a dash of customer service, shoot your customers a few emails, pepper in some advertisements, and …

Voila!

Unlike grandma’s Thanksgiving stuffing, your business strategy won’t deliver the same level of satisfaction if it stays the same for decades.

If you find that your acquisition strategy is falling flat, it's probably time to nix, reallocate, retool, or even double-down ...

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    You Have 1/20th of a Second: Does Your Site Gain Trust in Time?

    You Have 1/20th of a Second: Does Your Site Gain Trust in Time?

    You Have 1/20th of a Second: Does Your Site Gain Trust in Time?

    What does it mean to trust a website? 

    What if "trust" - as we know it - can be manufactured and cultivated by turning our own cognitive biases against us?

    For the past month, we've examined from a high level how people view and navigate websites - where they look first, second and third - to help you subtly build more trust and credibility into those areas we're predisposed to scan, look, and fixate on.

    To recap, we've published: 

    The goal of these pieces hasn't been just to show you where people are looking when they visit your site, but also how to refine each of the areas the eye naturally travels in those critical first seconds to establish credibility for visitors to feel more comfortable buying from you. 

    In this piece, author and TEDx speaker, Dan Virgillito, dives further into the research to give even more insight into overcoming the trust hurdle and establishing the confidence visitors need to trust you with their credit card and personal information. 

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    Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business

    Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business

    Global Ecommerce

    The world is shrinking … 

    Borders are disappearing, and the future belongs to online commerce. 

    For many merchants, however, the massive opportunities of international sales aren’t so much a matter of excitement … but fear. 

    Namely, the fear of missing out. 

    Today, let’s put those fears to bed and explore the what, why, and how of global ecommerce.

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    Multi-Channel Inventory Management: Problems & Solutions

    Multi-Channel Inventory Management: Problems & Solutions

    Solving for Multi-Channel Inventory Management

    With avenues for selling expanding faster than ever, the time for a multi-dimensional approach to your brand is here. 

    In fact, you’ve probably launch a multi-channel strategy already. 

    If you have, then you know … 

    Selling the same products on an ecommerce store, Amazon, eBay, Etsy, Facebook, and in physical locations can make inventory management a nightmare. 

    Before the customer complaints start rolling in, let’s take a detailed look — along with examining a host of practical tools — at how to solve for multi-channel inventory management … 

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    The Moment of Truth: Optimizing The High Consideration Zones of Your Website

    The Moment of Truth: Optimizing The High Consideration Zones of Your Website

    Her pointer finger swiftly moves around the touchpad, and then hangs over the left-click button.

    She has her credit card sitting right beside her Macbook.

    On the screen, the cursor hangs over the “Confirm” button.

    The time is now.

    The moment of truth.

    In this piece, Herbert Lui covers various decision points in every visitor's journey on your store.

    He explores various ways you can optimize these consideration zones to pique curiosity, keep interest, and compel purchases.

    Give this piece a read to learn how small changes to your store can create huge results. 

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