At $100M+ in sales since launching in 2015, Simba has figured something out.
The secret? Global expansion. But not the rush-to-open-as-many-storefronts-as-we-can-as-soon-as-we-can type.
Instead, Simba is deliberate — competing with heavy hitters like Casper — through a slow, steady approach to worldwide ecommerce.
Curious how Simba exercises such discipline and the steps it takes to ensure it's ready for further global expansion?