61 search results for “Special Guest Contributor”

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

“Social media has changed …”

Fill in the blank with just about anything — relationships, marketing, ecommerce, parenting — and you’ve got yourself a viral headline in the making.

Unfortunately, you’ve also got every chance in the world for click bait, cliche, and … crap.

Today, we’re taking a risk.

Not only are we kicking things off with “Social media has changed …” but we’re also taking aim at one of the most overused buzzwords online: Instagram influencer marketing.

The good news is this might just be the most in-depth, data-backed, uber-practical article on Instagram influencer marketing ever.

From direct influencer and agency contributions to exact copies of outreach messages and emails right down to a Google Sheets video, this one is good …

 

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Esales Order Management: Is Your Esales Order Processing System Killing Growth?

Esales Order Management: Is Your Esales Order Processing System Killing Growth?

Esales Order Management: Is Your Esales Order Processing System Killing Growth?

Operating any business — particularly a high-growth organization — is a rush … a roller coaster ride where you live the ups and downs every day. 

The question is, “Are you truly in control?” 

Regardless of your stage of growth or digital maturity, backend operational systems are often the last to be brought into the digital era. 

Systems and processes designed to support esales order management and esales order processing fall into this camp. 

Alongside data from a new, original study, this article unearths the issues that surround poor order and inventory management … and offers a way forward. 

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‘Emotional Ecommerce’ Increases Repeat Purchases 80%, Retention 58%

‘Emotional Ecommerce’ Increases Repeat Purchases 80%, Retention 58%

When high-growth ecommerce companies shift their focus away from transactional short-term relationships to building long-term emotional customer relationships, they see dramatic business results. 

  • inkbox increased repeat purchases by 80% in one month. 
  • Evy’s Tree lifted retention 58% while reducing monthly ad spend $1,000. 
  • Baby Tula’s 85,500 members earned 4.21 million points with a 24% redemption rate during the program’s first 30 days. 

In this special guest contribution, Smile Senior Rewards Specialist Stuart Arsenault covers how to turn transactional shopper relationships into emotional customer relationships … 

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15 Ecommerce Checkout Optimizations with Shopify Scripts to Increase Conversions

15 Ecommerce Checkout Optimizations with Shopify Scripts to Increase Conversions

Checkout is one of ecommerce’s most critical moments … 

And there are plenty of reasons why a visitor might walk away. 

Thankfully, customizing, optimizing, and automating your checkout with a host of incentives to increase sales has never been easier with Shopify Scripts. 

Today, we’re walking through 15 ways Shopify Scripts can help take your store to the next level. Best of all, we’ve included the exact code you’ll need for each one … 

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Brand Loyalty in Ecommerce: Why and How Communities Are Key to Long-Term, Multi-Million Dollar Success

Brand Loyalty in Ecommerce: Why and How Communities Are Key to Long-Term, Multi-Million Dollar Success

Inside this article, you’ll discover …

  • How inkbox — a multi-million-dollar online brand with 889K reward members — increased customer retention by 80% in one month, repeat purchases 24% YoY, and generated an additional $297K in revenue with their loyalty program
  • Why building “emotional brand communities” is central to building long-term and profitable relationships with your customers
  • What three steps define brand communities and how to unlock them for your business

This is a special guest contribution by Kirsten Burkard, lead editor of Smile.io

When you look at Forbes’ list of Most Valuable Brands, you’ll find a lot of the usual suspects, including Apple, Disney, Nike, and Coca-Cola.

What do all of these brands have in common? They make you feel something.

When you buy an Apple product or visit a Disney theme park, you’re getting more than just a product. You’re getting a complete experience that plays to your emotions and leaves you wanting more.

This type of experience is the difference between traditional advertising and the power of brand communities. It’s also what builds long-term brand loyalty.

These emotional relationships are the future of commerce. When you understand how your brand makes your customers feel, you unlock the secret to building a community that customers want to join, stay engaged with, and share with others.

Thankfully, we can boil this down to three steps:

Three steps to community building for ecommerce brand loyalty

These three steps work together to deepen every customer relationship, regardless of whether they’re behind a screen or not.

Here’s how we’ll get there in this article:

  1. Brand Communities Create Additional Value
  2. Community Building & Brand Loyalty In Action
  3. How inkbox Found Success with Brand Communities

Brand Communities Create Additional Value

One of the key differentiators between a transactional relationship and an emotional one is the commitment to delivering value. Transactional brands care only about the current sale and put little thought into building a lasting customer relationship.

Emotional brands, on the other hand, prioritize generating value above and beyond the sale. This approach is known as value-add marketing, and is instrumental in creating a brand customers want to talk about.

You can add value to your customer experience in a number of ways, including video tutorials, blog posts, and exceptional customer service, but the way I have the most experience with is rewards.

With points, VIP tiers, and referrals, you have the perfect opportunity to intentionally build a brand experience that gets customers involved at every stage in the community building process:

▢  Points: to encourage customers to join your community

▢  VIP tiers: to motivate customers to get and stay engaged

▢  Referrals: to incentivize customers to share your brand directly

Addressing all three stages delivers exceptional value to your customers while also furthering your brand objectives.

The best part is these rewards will also create a valuable switching barrier that serves as the best tool for retaining every customer you welcome into your community.

Community Building & Brand Loyalty In Action

In order to help you understand the powerful impact of starting your own brand community, let’s take a look at how three brands have zeroed in on each stage of the community building cycle.

How MyChelle Dermaceuticals Increased Account Creations

As the first stage in the community building cycle, getting customers to join is incredibly important. If customers aren’t willing to create an account with your store, they’re effectively saying that they don’t find value in your brand community, making it difficult to win them back in the future.

MyChelle Dermaceuticals tackled this problem by increasing the value of creating an account.

MyChelle Dermaceuticals increases brand loyalty by increasing the value of creating an account

With the launch of their Clean Beauty Club in September 2018, they started offering customers the chance to earn points for joining their community. These points could later be turned into dollars-off rewards, sweetening the deal even further.

Clean Beauty Club points

With this small but powerful change to their customer experience, the beauty brand saw an incredible 32% growth in the number of customer accounts in only one month.

This type of success goes to show how something simple like a points program can have a huge impact on how valuable your brand looks to new and returning customers.

The Secret to Trail Cam Pro’s Customer Engagement

When we consider stage two, Engage, you don’t need to look further than Trail Cam Pro’s brand community to get an idea of what it takes to design a truly engaging customer experience.

Specializing in hunting cameras and accessories, Trail Cam Pro recognized that they needed to do something if they wanted their customers to stay engaged in between purchases. After all, just because a customer joins doesn’t mean they’re going to be motivated to return!

Trail Cam Pro discovered that rewarding customers for different actions unlocked brand loyalty

Much like MyChelle, Trail Cam Pro discovered that rewarding customers for different actions unlocked the secret to ongoing engagement they were looking for. Between social shares, celebrating birthdays, and making purchases, TCP’s members have ample opportunities to return to the brand and discover even more value.

In fact, customers find the experience so valuable that they simply can’t wait to earn and redeem more rewards.

With an astounding 44% redemption rate, TCP’s brand community is not only growing but also engaging, setting them up for incredible success in the future.

The Key to Jimmy Joy’s Brand Awareness

The third stage of the community building cycle is incredibly important to setting your brand up for sustainable growth.

When you get customers to share your brand with others, you decrease your dependency on paid ads and open up opportunities for you to focus on more repeatable, cost-effective forms of marketing.

Referrals are undoubtedly the best way to empower customers to spread the word, but they need to be worthwhile in order for your members to take action.

Jimmy Joy recognized that if their customers were going to do all the heavy lifting, they deserved to be rewarded accordingly. That’s why they introduced their Refer-a-Friend program, which rewards both new and returning customers with a discount for every successful referral.

Jimmy Joy’s Refer-a-Friend program

By introducing a sense of reciprocity to their brand experience, they made it more worthwhile for anyone who encountered their brand to shop there.

This approach to referral marketing has resulted in 52% of all referred customers making a purchase at their store.

Not only does this indicate a significant boost to their community’s numbers, but it also means their brand is in front of more people than ever — all without the need to further invest in paid ads.

How inkbox Found Success with Brand Communities

While improvements at any stage of the community building cycle are fantastic, it’s even more impressive when all three work together seamlessly.

Let’s look at how inkbox has incorporated each of the three stages into their customer experience:

inkbox on Shopify Plus

Joining Is Valuable

From the beginning, inkbox — inventors of the inkbox tattoo, “a temporary tattoo that actually looks authentic” — has understood the importance of getting their customers to join their community.

In order to make this more valuable, they decided to launch a points program that rewards customers for creating an account at their store. Aptly named inkfam, the program went live in January of 2017 and has seen incredible growth ever since.

A lot of this success can be attributed to how easy the program is to find and, as a result, join. With a clear “Community” tab in their site’s top navigation, both new and returning customers can easily find their program’s beautiful explainer page.

inkbox Rewards program

From there, they can easily engage with any of the calls-to-action on the page to create an account and officially become part of the inkfam.

This high visibility is complemented by other join initiatives. New visitors are prompted to subscribe to their mailing list with two separate overlays: first, on the homepage, and second, as they continue to browse.

inkbox’s pop-ups

Combining this upfront value with high-program visibility on their site has significantly lowered their community’s barrier to entry, making it easy for every customer to understand the benefits of joining.

They’ve also created a variety of exciting content to help supplement the appeal of their points program. From videos to giveaways, user-generated content (UGC) to social media, inkbox puts inkfam — and #inkboxlove — at the center of almost everything they do.

inkbox and inkfam on YouTube to build brand loyalty in ecommerce

YouTube videos like “how to save money on inkbox” introduce viewers to inkfam

inkbox and inkfam on Instagram

#inkboxlove Stories on Instagram showcase the growing community of customers and artists

inbox Love via Foursixty

inkbox brings Instagram onsite through Foursixty

All of this increases their customer’s desire to engage with their community and amplifies the brand’s appeal for both new and returning shoppers.

Engaging is Rewarding

While it might be tempting to assume that simply getting a customer to join your community is enough, a thriving community is not a set-it-and-forget-it part of your brand experience.

In order for it to be sustainable, it needs to encourage your customers to stay engaged. inkbox tackles this challenge by structuring VIP tiers around what they call “Chapters.”

Brand loyalty online can be improved through tiered rewards programs

Customers intuitively understand which tier is the highest and are encouraged to get there with the promise of more points earned per dollar spent at each successive level.

They’ve also supported their VIP structure with a number of different earning actions. Besides points for purchases, customers can also earn rewards for engaging with the brand on social media.

This makes it easy for members to incorporate the community into their day to day life, establishing their relationship with inkbox as part of their lifestyle — not just a brand they shop with.

By incentivizing different actions and notifying inkfam members via email when they’ve earned more inkbucks and moved up through the different “Chapters,” inkbox can focus on new and exciting ways to deepen the emotional relationships they have with each of their members.

Sharing Pays … Big

As we mentioned earlier, the true power of a brand community lies in its ability to mobilize members to share their experience with others. These peer-to-peer referrals are what drive the sustainable growth that truly separates a brand community from the illusion of growth through ads.

inkbox emphasizes this powerful marketing channel by offering their most generous reward for successful referrals. With a whopping 1,000 inkbucks on the line, members can send $10 off codes to their friends through email, social, and even direct messages.

This builds a reciprocal relationship that gets both new and returning customers excited to participate. It also sets new customers up to engage by highlighting the value of inkfam at every stage without having to chase down new customers.

Most impressive of all are inkbox’s results:
  • 599.6% increase in Instagram followers: 143K to one million
  • 412% year-over-year organic UGC reach on Instagram
  • 80% increase in retention after the first month
  • 28% year-over-year lift in repeat purchases
  • $297k in additional revenue
  • 889k rewards members

For an even more detailed look at inkbox’s success, grab the case study on Smile.io

Unlock Brand Loyalty in Ecommerce through Community

If you want to continue grow your business sustainably, you need to shift your focus away from being purely transactional.

By ignoring your customers’ desire for emotional connections, you prevent your business from experiencing long-term growth that doesn’t rely on ever-increasing ad spend to survive.

When you give your customers the chance to join, engage with, and share your brand with others, you welcome them into personal relationships that deepen over time. These changing relationships are the difference between one-time transactional relationships and lifelong brand loyalty.

With value-add marketing and rewards, you have all of the tools you need to retain more customers, decrease your ad spend, and build your brand community!


About the Author

Kirsten is a Marketing Specialist and lead editor of the Smile blog. With experience helping merchants in virtually every industry build strong brand communities, she is committed to transforming the world of commerce into one based on true emotional relationships and making magic where she can.

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What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most

What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most

What Is Ecommerce Automation

Shopify Flow is the first ecommerce automation platform that reduces manual tasks and frees your organization to focus on what matters. Growing bigger, faster. 

It’s no secret what leads to growth. 

  • Save time 
  • Save money 
  • Sell more 

The trouble with high-volume ecommerce is that third ingredient. Selling more can actually be growth’s worst enemy. 

As your sales increase, so do manual tasks, repetition, and complexity. The only solutions feel like devoting more time, which costs more money.

Until now.

Welcome to the future of ecommerce … automation.

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Ecommerce Subscriptions: Lifting CLV 38%, Revenue 20% & Sales Beyond $30M

Ecommerce Subscriptions: Lifting CLV 38%, Revenue 20% & Sales Beyond $30M

Ecommerce Subscriptions: Lifting CLV 38%, Revenue 20% & Sales Beyond $30M

If you haven’t launched your own ecommerce subscription service … you’re missing out on a market growing at 4,461%. 

But where to start? And how do you optimize if you’ve already begun? 

Today we’re breaking the true business value of ecommerce subscriptions by exploring industry-wide data as well as how four different Shopify Plus merchants: 

  • Drove subscription revenue from 0 to 20% 
  • Increased paying subscribers 53% MoM 
  • Created a customer category worth +38% in LTV 
  • Sold $30M+ in subscriptions in less than a year 

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How to Avoid the Hidden Cost of Black Friday, Cyber Monday Sales and Increase Customer Lifetime Value through Personalized Email

How to Avoid the Hidden Cost of Black Friday, Cyber Monday Sales and Increase Customer Lifetime Value through Personalized Email

Black Friday and Cyber Monday (BFCM) regularly break records, but not all of them are good …

For 64% of retailers, shoppers acquired during BFCM have a lower lifetime value (LTV) than shoppers acquired at any other time of the year.

Lucky, help has arrived.

With the help of LoyaltyLion’s CEO, we’re examining exactly how to move customers from ‘one time’ to ‘repeat’ to ‘loyal.’

The key? Personalization at every stage ...

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