19 search results for “Tommy Walker”

3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

feature

We got a 300% lift in revenues because we switched 'add to cart' button from green to orange! 

I read stuff like this all the time. It's not only horribly misinformed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight. 

For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on — and subsequently invest in  — conversion optimization tools, only to find after your first split test there were no real lifts at all. 

The problem is, there's a good deal of information that is misleading to the reader into thinking "If I just swap a headline, or change a button color, or 'fix' my call to action, the revenue will start pouring in!" 

But that's far from true. 

Continue reading

Designing the New Customer Experience: What Happens After Checkout?

Designing the New Customer Experience: What Happens After Checkout?

feature

Hey,

Congratulations! You got someone to buy from you… Now what?

You can either:

A.) Have a run of the mill purchase experience just like everyone else… or
B.) Blow their freaking mind with how you pay attention to all the little details and make buying a fun, on brand experience.


Following up Ott's "Add to Cart" article, and my "Checkout Optimization" piece from last week, let's look at how we can continue the momentum of buying and how we can build excitement from the "thank you" page, to their doorstep and beyond.

Continue reading

How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

feature

Hey there, 

It's Tommy Walker, editor of the Shopify Plus blog. I hope you've had a nice cup of morning coffee and are getting ready for a great week!

Last Monday, my colleague Ott wrote an excellent article on the research you can do to get more people clicking the "Add to Cart" button. If you missed it, check it out here

This week, I'm going to build on his piece, and explore how we can get more people to continue moving through the checkout to become paying customers. 

When I work with merchants, this is my favorite area to explore, because it's where visitors are the most serious about buying, and where minor lifts can have major impacts. 

For example, let’s say your site brings in $400k in 30 days, with only 0.92% of your visitors making a purchase.

If we increased the amount of visitors who purchased to a mere 1.00%, you’d add roughly an extra $34,800 to your revenue every month.

Cumulatively, that’s an extra $417,600 every year.

Interested? Keep reading. 

Continue reading

Best Ecommerce Articles of 2018 with 10 Lessons to Guide You into the New Year

Best Ecommerce Articles of 2018 with 10 Lessons to Guide You into the New Year

The Best Ecommerce Tips from the Top 10 Articles on Shopify Plus in 2017

What a year it was … record sales, business triumphs, and a Black Friday Cyber Monday the likes of which we’ve never seen. 

But as the year has whizzed by, it’s important to take stock of all we’ve learned. 

What better way to do so than by mining the best stories of the year for the very best lessons? 

To put a bow on 2018 and help guide you into 2019, we’ve pulled together the posts that you liked best — the top 10 articles — and identified one vital takeaway from each … 

Continue reading

14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

Continue reading

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

Ignore This Email At Your Own Risk

Hey there, 

It's Tommy Walker, the Editor-in-Chief of the Shopify Plus Blog.

Have you ever been to an online store, and for some reason, just couldn't help yourself from buying?

It's rare, I know, but every now and again, a shopping experience is so persuasive, that you're pulled along and it actually makes you feel good when you buy.

Why is that?

What do those stores know that you don't?

Could they subtly be playing tricks on your brain without you knowing...? 

Continue reading

Ecommerce Navigation: Getting People to Find and Buy More Products

Ecommerce Navigation: Getting People to Find and Buy More Products

When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section? 

Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website.  The way that you structure your navigation menu could literally make or break your business.

Continue reading

Why Pop-up Shops Are the Future of Physical Retail

Why Pop-up Shops Are the Future of Physical Retail

Where should you open your first store? Where the highest concentration of customers are, of course. You're not a "serious" retailer without a physical presence.

Yet the headlines keep warning "Another Serious Retailer Shuddered Their Doors Today!

The pop-up shop has positioned itself in the last few years as a way to hyper-focus on the brand's core values and created unique 3D experiences for customers. 

In this article, you'll learn:

  • Why 89% of brands are focused on building customer experiences. 
  • How mega-brands like Target test new ideas in their pop-up shops. 
  • How Levis used pop-up shops to validate, test & penetrate local markets.
This article is jam packed of insight, research & information. You'll definitely want to bookmark it and come back to it time and time again.

Continue reading

Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Talk of “conversion rate optimization” is everywhere.

The benefits are huge. And so are the mistakes.

Thankfully, getting CRO right comes down to avoiding just seven "wrongs" you or your team might be committing.

Unleashing the power of CRO isn't as easy as changing the color of your "Buy" button and then retiring to St. Barts.

But it's also not dark magic.

Continue reading