19 search results for “Tommy Walker”

The Death of Advertising as We Know It

The Death of Advertising as We Know It

Pretty soon, the way we buy things is never going to be the same.

Did you know that the earliest advertisements date back to 4,000 B.C.? 

That's right, in early civilization, business owners would paint on highly visible rocks encouraging people to visit their store.

6,000 years later, the paint's a little different, but the principle is essentially the same. 

But what if I told you everything is primed to change in a massive way? What if the rocks we're painting our messages could soon be direct sales channels? 

The following is a thought-experiment that begins to explore what's possible.

 


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Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Why are Conversion Optimization Tips BS?

There's something that's been bothering me lately.

In the past year or so, I've seen a huge influx of conversion optimization tips which use case studies to support the claim that's being made. 

Now, I myself am paid to write these kinds of stories, but something I'm adamant about when I chose which case studies to use is researching the validity of the cases being used. 

There is a certain amount of drama in the statement "and clicks improved by 200%!"  but it's really inauthentic, especially when you learn that the absolute clicks went from 10 to 30. 

In this article, I'm going to share with you a story about how one man used bad (but technically correct) science to fool major media outlets to spread misinformation about how adding chocolate to your diet can help you lose weight. 

We'll break down how the bad science was manipulated to show headline-worthy results, and as you read through it, I think you'll see the parallels between this and other CRO "case studies" that bombard you on a daily basis.

The goal here isn't to paint all case studies as liars - because there are some really good ones out there. Rather, I want to help you question if whether the information you're reading is valid, or published simply for PR reasons. 

Also, it's kind of fun (and scary) to read about how easily the press was manipulated. 

If you have any questions, or would like to discuss this further, please feel free to email me at plus.editor@shopify.com and we can talk 

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14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

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Best Ecommerce Articles of 2018 with 10 Lessons to Guide You into the New Year

Best Ecommerce Articles of 2018 with 10 Lessons to Guide You into the New Year

The Best Ecommerce Tips from the Top 10 Articles on Shopify Plus in 2017

What a year it was … record sales, business triumphs, and a Black Friday Cyber Monday the likes of which we’ve never seen. 

But as the year has whizzed by, it’s important to take stock of all we’ve learned. 

What better way to do so than by mining the best stories of the year for the very best lessons? 

To put a bow on 2018 and help guide you into 2019, we’ve pulled together the posts that you liked best — the top 10 articles — and identified one vital takeaway from each … 

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6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

Ignore This Email At Your Own Risk

Hey there, 

It's Tommy Walker, the Editor-in-Chief of the Shopify Plus Blog.

Have you ever been to an online store, and for some reason, just couldn't help yourself from buying?

It's rare, I know, but every now and again, a shopping experience is so persuasive, that you're pulled along and it actually makes you feel good when you buy.

Why is that?

What do those stores know that you don't?

Could they subtly be playing tricks on your brain without you knowing...? 

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Ecommerce Navigation: Getting People to Find and Buy More Products

Ecommerce Navigation: Getting People to Find and Buy More Products

When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section? 

Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website.  The way that you structure your navigation menu could literally make or break your business.

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Why Pop-up Shops Are the Future of Physical Retail

Why Pop-up Shops Are the Future of Physical Retail

Where should you open your first store? Where the highest concentration of customers are, of course. You're not a "serious" retailer without a physical presence.

Yet the headlines keep warning "Another Serious Retailer Shuddered Their Doors Today!

The pop-up shop has positioned itself in the last few years as a way to hyper-focus on the brand's core values and created unique 3D experiences for customers. 

In this article, you'll learn:

  • Why 89% of brands are focused on building customer experiences. 
  • How mega-brands like Target test new ideas in their pop-up shops. 
  • How Levis used pop-up shops to validate, test & penetrate local markets.
This article is jam packed of insight, research & information. You'll definitely want to bookmark it and come back to it time and time again.

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Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Conversion Rate Optimization: What Everyone Gets Wrong and How to Do It Right

Talk of “conversion rate optimization” is everywhere.

The benefits are huge. And so are the mistakes.

Thankfully, getting CRO right comes down to avoiding just seven "wrongs" you or your team might be committing.

Unleashing the power of CRO isn't as easy as changing the color of your "Buy" button and then retiring to St. Barts.

But it's also not dark magic.

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