25 search results for “Tommy Walker”

Omni-Channel Retailing: What Is Omni-Channel Commerce, Really?

Omni-Channel Retailing: What Is Omni-Channel Commerce, Really?

By definition, omni-channel retailing — or, omnichannel (meaning, all channels) — is a fully-integrated approach to commerce that provides shoppers a unified experience across online and offline channels (e.g., touchpoints). True omni-channel shopping extends from brick-and-mortar locations to mobile-browsing, ecommerce marketplace to onsite storefronts and everything in between.

Continue reading

The Acceleration of Just About Everything

The Acceleration of Just About Everything

Food. Bandwidth. Logistics. Everything is getting faster. Can you keep up?

Can we just take a minute and acknowledge just how fast everything's become? 

It wasn't all that long ago my computer worked all night just to download a single song from someone else's computer. Now I'm streaming entire catalogues from artists on the other side of the world and complaining when my airline doesn't get WiFi. 

How quickly we've taken it all for granted...and how dumbstruck we'll be when everything changes again...

Continue reading

The Death of Advertising as We Know It

The Death of Advertising as We Know It

Pretty soon, the way we buy things is never going to be the same.

Did you know that the earliest advertisements date back to 4,000 B.C.? 

That's right, in early civilization, business owners would paint on highly visible rocks encouraging people to visit their store.

6,000 years later, the paint's a little different, but the principle is essentially the same. 

But what if I told you everything is primed to change in a massive way? What if the rocks we're painting our messages could soon be direct sales channels? 

The following is a thought-experiment that begins to explore what's possible.

 


Continue reading

Usability 101: Are You Making it Difficult For Visitors to Purchase?

Usability 101: Are You Making it Difficult For Visitors to Purchase?

Usability 101: Are You Making it Difficult For Visitors to Purchase?

 

What's the most important factor in making sales online? 

Research shows only 10% of consumers say a beautiful appearance is the most important factor of web design.

76% of consumers, however, say that a site that makes it easy to find what they want to buy is what they value most.

Now, what if I told you that by reallocating only 10% of your design budget you could double your key performance metrics? 

This is going to be a good year. 

 

Continue reading

Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Why are Conversion Optimization Tips BS?

There's something that's been bothering me lately.

In the past year or so, I've seen a huge influx of conversion optimization tips which use case studies to support the claim that's being made. 

Now, I myself am paid to write these kinds of stories, but something I'm adamant about when I chose which case studies to use is researching the validity of the cases being used. 

There is a certain amount of drama in the statement "and clicks improved by 200%!"  but it's really inauthentic, especially when you learn that the absolute clicks went from 10 to 30. 

In this article, I'm going to share with you a story about how one man used bad (but technically correct) science to fool major media outlets to spread misinformation about how adding chocolate to your diet can help you lose weight. 

We'll break down how the bad science was manipulated to show headline-worthy results, and as you read through it, I think you'll see the parallels between this and other CRO "case studies" that bombard you on a daily basis.

The goal here isn't to paint all case studies as liars - because there are some really good ones out there. Rather, I want to help you question if whether the information you're reading is valid, or published simply for PR reasons. 

Also, it's kind of fun (and scary) to read about how easily the press was manipulated. 

If you have any questions, or would like to discuss this further, please feel free to email me at plus.editor@shopify.com and we can talk 

Continue reading

This Week in Podcasts: The Hiring Edition

This Week in Podcasts: The Hiring Edition

Like podcasts? Us too, but we know it can be hard to figure out where to start. 

We decided to do a round-up of episodes of our favorite podcasts and our takeaways along with further reading suggestions. The goal? Help to contextualize the information, introduce you to some new podcasts (and resources) and experiment with a new format.

This week, you'll hear about:

  • Tips on motivation and creating processes to offset bad habits from our very own Tommy Walker
  • Hiring secrets from Zappos and Warby Parker
  • Why enterprise businesses are turning to crowdfunding
  • The perils of inflated/vanity metrics
  • And more! 

So get cozy, put on some headphones, and learn something this weekend.

Check it out and let us know what you think!

Continue reading

14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

Continue reading