32 search results for “Tommy Walker”

This Week in Podcasts: The Hiring Edition

This Week in Podcasts: The Hiring Edition

Like podcasts? Us too, but we know it can be hard to figure out where to start. 

We decided to do a round-up of episodes of our favorite podcasts and our takeaways along with further reading suggestions. The goal? Help to contextualize the information, introduce you to some new podcasts (and resources) and experiment with a new format.

This week, you'll hear about:

  • Tips on motivation and creating processes to offset bad habits from our very own Tommy Walker
  • Hiring secrets from Zappos and Warby Parker
  • Why enterprise businesses are turning to crowdfunding
  • The perils of inflated/vanity metrics
  • And more! 

So get cozy, put on some headphones, and learn something this weekend.

Check it out and let us know what you think!

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Usability 101: Are You Making it Difficult For Visitors to Purchase?

Usability 101: Are You Making it Difficult For Visitors to Purchase?

Usability 101: Are You Making it Difficult For Visitors to Purchase?

 

What's the most important factor in making sales online? 

Research shows only 10% of consumers say a beautiful appearance is the most important factor of web design.

76% of consumers, however, say that a site that makes it easy to find what they want to buy is what they value most.

Now, what if I told you that by reallocating only 10% of your design budget you could double your key performance metrics? 

This is going to be a good year. 

 

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What Sets Top Performing Ecommerce Companies Apart?

What Sets Top Performing Ecommerce Companies Apart?

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Ever wonder how some ecommerce companies come out of the gate so strong? 

You know the ones I'm talking about. The ones that have such a strong presence that by the end of their first year, it seems like they're absolutely everywhere? 

In this article, we'll dissect data provided by RJ Metrics that shows the exact difference between top performing companies and everyone else. 

Hint: They're getting traction really early

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7 Conversion Rate Optimization Experts Answer the Questions You Were Too Afraid to Ask

7 Conversion Rate Optimization Experts Answer the Questions You Were Too Afraid to Ask

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2014 was the year “Conversion Rate Optimization” became the new “social media marketing.”

Hype riding marketers published story after story about how these “tiny little tweaks” were producing enormous gains, and it got you fantasizing about double and triple digit percentage increases.

Maybe you dipped your toe in and experimented with some of the “tips & tricks” only to be disappointed, wondering why you ever wasted your time.

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Designing The New Customer Experience: What Happens After Checkout?

Designing The New Customer Experience: What Happens After Checkout?

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Hey,

Congratulations! You got someone to buy from you… Now what?

You can either:

A.) Have a run of the mill purchase experience just like everyone else… or
B.) Blow their freaking mind with how you pay attention to all the little details and make buying a fun, on brand experience.


Following up Ott's "Add to Cart" article, and my "Checkout Optimization" piece from last week, let's look at how we can continue the momentum of buying and how we can build excitement from the "thank you" page, to their doorstep and beyond.

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The Death of Advertising as We Know It

The Death of Advertising as We Know It

Pretty soon, the way we buy things is never going to be the same.

Did you know that the earliest advertisements date back to 4,000 B.C.? 

That's right, in early civilization, business owners would paint on highly visible rocks encouraging people to visit their store.

6,000 years later, the paint's a little different, but the principle is essentially the same. 

But what if I told you everything is primed to change in a massive way? What if the rocks we're painting our messages could soon be direct sales channels? 

The following is a thought-experiment that begins to explore what's possible.

 


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3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

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"We got a 300% lift in revenues because we switched 'add to cart' button from green to orange!"

I read stuff like this all the time. It's not only horribly mis-informed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight.

For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on - and subsequently invest in - conversion optimization tools, only to find after your first split test there were no real lifts at all.

The problem is, there's a good deal of information that is misleads the reader into thinking "If I just swap a headline, or change a button color, or 'fix' my call to action, the revenue will start pouring in!"  

But that's far from true. 

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We Need to Talk About Black Friday

We Need to Talk About Black Friday

We Need to Talk About Preparing For Black Friday

“This year will be different.”

“The agency has been working directly with the server company.”

“We’ve invested in extra backups.”

“The dry runs have all gone well.”

“A gold star partner will be waiting standby.”

“This year will be different.”

But deep down, you know…

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Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

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What if I told you that video game designers were purposefully manipulating your brain chemistry to get you more and more invested in their virtual worlds?

So what, right?

I mean, video games are for kids, and you’re a fancy ecommerce entrepreneur who has better things to do with their time than read about video games.

But think about it for a second. Both video games and online shopping take place on a screen, require direct input from the user, and those interactions can change the user and the world around them.

As it turns out, both video games and online shopping activate the same reward centers in the brain, and have surprisingly similar effects on their participants.

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