21 search results for “Tommy Walker”
Did you know that the earliest advertisements date back to 4,000 B.C.?
That's right, in early civilization, business owners would paint on highly visible rocks encouraging people to visit their store.
6,000 years later, the paint's a little different, but the principle is essentially the same.
But what if I told you everything is primed to change in a massive way? What if the rocks we're painting our messages could soon be direct sales channels?
The following is a thought-experiment that begins to explore what's possible.
There's something that's been bothering me lately.
In the past year or so, I've seen a huge influx of conversion optimization tips which use case studies to support the claim that's being made.
Now, I myself am paid to write these kinds of stories, but something I'm adamant about when I chose which case studies to use is researching the validity of the cases being used.
There is a certain amount of drama in the statement "and clicks improved by 200%!" but it's really inauthentic, especially when you learn that the absolute clicks went from 10 to 30.
In this article, I'm going to share with you a story about how one man used bad (but technically correct) science to fool major media outlets to spread misinformation about how adding chocolate to your diet can help you lose weight.
We'll break down how the bad science was manipulated to show headline-worthy results, and as you read through it, I think you'll see the parallels between this and other CRO "case studies" that bombard you on a daily basis.
The goal here isn't to paint all case studies as liars - because there are some really good ones out there. Rather, I want to help you question if whether the information you're reading is valid, or published simply for PR reasons.
Also, it's kind of fun (and scary) to read about how easily the press was manipulated.
If you have any questions, or would like to discuss this further, please feel free to email me at email@example.com and we can talk
Plenty of gamers play to experience a sense of "freedom" and "expression" they can't otherwise get in the real world.
Plenty of shoppers buy things for the exact same reasons.
If you're not too busy, I'd like to show you how game designers are creating this sense of freedom, and how it can be used to help you make more sales.
Up to you. The choice is yours.
What is it about a video or TV ad that makes you forget it’s a promotion for a product?
Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?
Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too.
And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)
What a year it was … record sales, business triumphs, and a Black Friday Cyber Monday the likes of which we’ve never seen.
But as the year has whizzed by, it’s important to take stock of all we’ve learned.
What better way to do so than by mining the best stories of the year for the very best lessons?
To put a bow on 2018 and help guide you into 2019, we’ve pulled together the posts that you liked best — the top 10 articles — and identified one vital takeaway from each …
It's Tommy Walker, the Editor-in-Chief of the Shopify Plus Blog.
Have you ever been to an online store, and for some reason, just couldn't help yourself from buying?
It's rare, I know, but every now and again, a shopping experience is so persuasive, that you're pulled along and it actually makes you feel good when you buy.
Why is that?
What do those stores know that you don't?
Could they subtly be playing tricks on your brain without you knowing...?
When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section?
Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website. The way that you structure your navigation menu could literally make or break your business.
You're not a "serious" retailer without a physical presence.
Yet the headlines keep warning "Another Serious Retailer Shuddered Their Doors Today!"
The pop-up shop has positioned itself in the last few years as a way to hyper-focus on the brand's core values and created unique 3D experiences for customers.
In this article, you'll learn:
- Why 89% of brands are focused on building customer experiences.
- How mega-brands like Target test new ideas in their pop-up shops.
- How Levis used pop-up shops to validate, test & penetrate local markets.
Omni-channel and multi-channel are buzzwords … but that doesn’t mean they can’t yield insight. Here’s a detailed and hands-on look at both in action.