28 search results for “Tommy Walker”

An Unknown and Clever Way to Increase Your Customer Acquisition This Holiday Season

An Unknown and Clever Way to Increase Your Customer Acquisition This Holiday Season

When was the last time a company thanked you for being a thoughtful gift-giver?

It's a simple question really, but when thinking about all of your different customer segments, have you ever acknowledged the people buying the gift? Or did you do what most everyone does, and treat them like every other customer?

Today, let's scratch the surface of what's possible by creating communications exclusively targeting the gift-giver, while finding new opportunities to surprise and delight. 

Just a word of warning: the strategy discussed in this article is so underutilized, you're not going to find any other retailer using it this holiday season. 

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What Sets Top Performing Ecommerce Companies Apart?

What Sets Top Performing Ecommerce Companies Apart?

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Ever wonder how some ecommerce companies come out of the gate so strong? 

You know the ones I'm talking about. The ones that have such a strong presence that by the end of their first year, it seems like they're absolutely everywhere? 

In this article, we'll dissect data provided by RJ Metrics that shows the exact difference between top performing companies and everyone else. 

Hint: They're getting traction really early

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Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

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What if I told you that video game designers were purposefully manipulating your brain chemistry to get you more and more invested in their virtual worlds?

So what, right?

I mean, video games are for kids, and you’re a fancy ecommerce entrepreneur who has better things to do with their time than read about video games.

But think about it for a second. Both video games and online shopping take place on a screen, require direct input from the user, and those interactions can change the user and the world around them.

As it turns out, both video games and online shopping activate the same reward centers in the brain, and have surprisingly similar effects on their participants.

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Usability 101: Are You Making it Difficult For Visitors to Purchase?

Usability 101: Are You Making it Difficult For Visitors to Purchase?

Usability 101: Are You Making it Difficult For Visitors to Purchase?

 

What's the most important factor in making sales online? 

Research shows only 10% of consumers say a beautiful appearance is the most important factor of web design.

76% of consumers, however, say that a site that makes it easy to find what they want to buy is what they value most.

Now, what if I told you that by reallocating only 10% of your design budget you could double your key performance metrics? 

This is going to be a good year. 

 

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3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

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"We got a 300% lift in revenues because we switched 'add to cart' button from green to orange!"

I read stuff like this all the time. It's not only horribly mis-informed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight.

For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on - and subsequently invest in - conversion optimization tools, only to find after your first split test there were no real lifts at all.

The problem is, there's a good deal of information that is misleads the reader into thinking "If I just swap a headline, or change a button color, or 'fix' my call to action, the revenue will start pouring in!"  

But that's far from true. 

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How to Calculate Free Shipping Thresholds

How to Calculate Free Shipping Thresholds

How much should it be? 

"$25?"

"$50?"

"$75?"

60% of businesses report free shipping thresholds to be their most valuable marketing tools, and 3 out of 4 consumers agree that they'll spend a little extra in order to meet the free shipping requirements. 

But it's not so easy to set. 

Too low, and your operational costs will destroy your margins. Too high, and you risk angering your most loyal customer base. 

Today, let's demystify how to set the free shipping threshold once and for all, shall we?

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14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

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