275 search results for “shopify plus”

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

“Social media has changed …”

Fill in the blank with just about anything — relationships, marketing, ecommerce, parenting — and you’ve got yourself a viral headline in the making.

Unfortunately, you’ve also got every chance in the world for click bait, cliche, and … crap.

Today, we’re taking a risk.

Not only are we kicking things off with “Social media has changed …” but we’re also taking aim at one of the most overused buzzwords online: Instagram influencer marketing.

The good news is this might just be the most in-depth, data-backed, uber-practical article on Instagram influencer marketing ever.

From direct influencer and agency contributions to exact copies of outreach messages and emails right down to a Google Sheets video, this one is good …

 

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10 Best Omni-Channel Retailers and What You Can Learn From Them

10 Best Omni-Channel Retailers and What You Can Learn From Them

In an age where startups and corporations are both trying to position themselves as omni-channel retailers, there are plenty of insights to draw from across the board.

These best practices and pieces of advice from all sorts of companies, as well as high points and mistakes, serve not as an instruction manual but as a set of sign posts. 

Read more to learn how Bonobos, Warby Parker, Staples, Nordstrom, Crate & Barrel, and more execute on omnichannel.

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How to Build an Effective Multi-Channel Retailing Strategy

How to Build an Effective Multi-Channel Retailing Strategy

Multi-channel Hero Image

It's no secret that multi-channel shoppers are more valuable to ecommerce businesses and retailers than those who only use one channel to make a purchase. 

In fact, a 2018 National Retail Federation holiday study revealed that 54% of consumers shopped for gifts both online and in-store, up 40% year over year. They also spent $93 more on average than those who only shopped via one channel.

But without a proper multi-channel retailing and marketing strategy, you could end up spreading your resources too thin, while hurting your customer experience in the process.

Read on to learn why you should invest in multi-channel retailing and how to build an effective strategy.

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9 Ecommerce Conversion Optimization Tactics That'll Earn You Bags of Money

9 Ecommerce Conversion Optimization Tactics That'll Earn You Bags of Money

Pop-quiz!

You want your site to earn more money, so what do you do?

A.) Drop money on ads to drive more traffic
B.) Discount your products and run another sale, hoping volume will outweigh the decay in your profit margins
C.) Research how visitors use your site and make multiple, minor improvements to earn incremental gains that will have a massive impact on your bottom line 

 

William Harris of Dollar Hobbyz, a leading online hobby goods website, shares how he chose option C to improve site-wide conversion rates by over 15%, translating to several thousands of dollars per week. 

Or as he puts it, "Traffic is down, conversions are up, revenue is up = boss is happy."

 

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How to Master Cross-Device Ad Targeting

How to Master Cross-Device Ad Targeting

Your advertising must touch prospects and customers across devices and applications if you want to increase conversions and reduce acquisition costs.

Cross-device targeting is a must despite the technical hurdles you'll need to navigate to track and target users with precision.

Combine these obstacles with evolution in the path to purchase and the dying cookie, and successful cross-device targeting may seem next to impossible. 

Or  is it? 

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