Silly. Idiosyncratic. Simple.
That's how The Atlantic described Instagram back in 2015.
Since then, the network has exploded from 300 million users to 600 million.
Not only that, but those three words perfectly capture why Instagram demolishes every other network when it comes to brand engagement and product posts.
Where earlier entries like Facebook and Twitter have been flooded by “click here” shares, updates, and ads, Instagram’s simplicity is its strongest attribute.
For ecommerce retailers, this presents a huge opportunity and a unique challenge.
If you haven’t considered Instagram as a tool, you should.
If you’re skeptical, read on.
This is the high-growth business case for the only social network that’s still social and loves products ...